List Management Question

by timb98133

Posted: 12 years ago 11 replies

INTERNET MARKETING

Hi guys,

I've doing a great job of building my list. Now I'm looking for advice on list management. My thought is to send out a tip a day. No sales offers just free tips. Then once every 3 days or so I'll send out (along with my tip) an affiliate offer.

On top of that I was thinking about sending out a weekly newsletter that's more involved (compared to the daily tip).

Question: Is sending out free content every day too much? I don't want to send out too many emails where people inscribe from my list. Does anyone have any thoughts?

Tim

#list #management #question

pmm621 12 years ago

Hey Tim,

I don't have any experience in creating list, but I will speak for someone that has subscribed to them before.

I get soo many e-mails that it is hard for me to read, or want to read any, because I'm so busy.

The only one I read is The Four Hour Work week blog by Tim Ferriss, because he puts soo much time into making sure everyone learns a ton from him.

This is what keeps me around, but I'm only one person (he does have a sh**load of followers though).

Good luck my man.
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- PattyK 12 years ago
  
  Hi Tim,
  
  Have you built a pretty good relationship with your list? If yes, involve your subscribers on what they would prefer. Ask them!
  
  If you don't have much of a relationship with your list, I would recommend emailing every three days. Daily and you may start to notice your list getting smaller.
  
  Much success,
  Patty
  
  Thanks
  
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limerickbob 12 years ago

I think if you're providing valuable content your members won't mind how many emails you send. I believe people only get turned off when they're inundated with promotional emails. I think you have a good strategy going and I might even increase the offers to 3 times per week for the value you're providing.
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anpharmd09 12 years ago

Sounds like you have the right idea. As long as you're providing value and not hammering your list constantly with promotional emails, you should be good to go.
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Fatality 12 years ago

I don't know if I would want to read a tip a day. You might even run out of tips

I would maybe go with one free tip and one free longer guide a week or something like that, but you have the right idea. As for the sales offers, those should come out less. Maybe if you give out free guides, track your downloads so you can gauge how many of your subscribers are active.
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Randall Magwood 12 years ago

Yes sending emails everyday is obsessive. Whenever someone emails me everyday, i get tired of them and unsubscribe, and for the people who email twice per day... they get blocked and put into my filter list to have their emails automatically sent into the trash. Oh yeah... and i unsubscribe from them also.
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RizNicolas 12 years ago

Alot of the most successful marketers email daily. They don't worry about unsubscribes because they're always focused on driving traffic, thus the number of opt-ins is always more than the number of unsubscribes.

One tip to improve the responsiveness of your list is to be more personal and entertaining. The worse thing you can do in marketing (including email marketing) is to be "boring". Talk about what's happening in your life (this provides entertainment), lead that to a lesson learned (this provides value), and provide a solution (this is how you monetize your list). This will set you apart from a lot of the other email marketers out there.
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Kelvin Nikkel 12 years ago

Riz is spot on in this.

You can't worry about those that unsubscribe if you are active in building your list because there will always be unsubscribes. As your list grows, so do the unsubs. I look at them as those that aren't really interested in what you have to say or what you have to offer.

Also as Riz mentioned, you will most certainly get more opt ins than you will unsubs.

Keep providing good content and offers and your list will thank you.

Kelvin
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Entrecon 12 years ago

If I got a daily e-mail I would probably unsubscribe real quick or just get used to deleting it as soon as I saw it.
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- Christines Dream 12 years ago
  
  I think your plan is good. If you haven't been communicating with your list much in the past definitely start out with tips. One tip every day is good. For the first 4-5 days (if you haven't emailed often in the past) emailing a tip a day gets them to notice you. It's like a wake up and smell the coffee moment. They get used to seeing your name and by the 4th day they start to notice that you are not all about pushing promotions -- this is the your a cool dude moment (= good relationship).
  
  Then easy them into the promotions. On the 5th day promote and then 2 or 3 more tips followed by another promotion. I personally like the 2:1 ratio - for every two tips, promote once. It works for me.
  
  Thanks
  
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Shaun OReilly 12 years ago

Originally Posted by timb98133

Question: Is sending out free content every day too much?

It depends upon how skillful you are at writing engaging
e-mails.

If you bore the tits off of your readers, then even weekly
e-mails will be too much.

If you write brilliant e-mails that people really want to read
then daily may be fine.

As an aside, test out different approaches to see the effect
of approach on your end sales.

Test out sending content and a related offer in each and
every e-mail too.

Dedicated to mutual success,

Shaun
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