Is it a good idea to make the product's name a hashtag?
I will be organizing an online Twitter "event". It will be a big conversation with lots of (planned) participants and a unique hashtag that will be used by everyone who wants to be part of the talk. (The conversation will be a debate or something similar)
Now, the goal of this is to get my product's name out there. So I thought I would use it's name as the hashtag for the conversation.
Maybe this sounds a bit wild, but I think it is worth a try.
So do you think this could work out? If no, why? If yes, why?
And also could you give some tips on organizing this "event"?
Thanks
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