This reduces refunds AND gets you testimonials like CRAZY!!!

Robert Plank · 08-22-2008, 01:50 PM

I have been a fan of this method for years.

How to Reduce Refunds

Marlon Sanders does similar to what Wags does, piling on bonuses over the course of a year.

Quote:

I have the experience of people asking for refund but their emails are still in the mailing list.

What can be done about this?

Unsubscribe them by hand when you give the refund.

Quote:

It's a good idea but it addresses a problem that, while significant, is second to that of actually selling products in the first place. I can't remember a time I've seen 7 bonuses worthy of sale on their own.

If I had 7 additional products that good, I'd sell them as stand-alone products, or incorporate them into the product itself.

I have lots of half-finished reports that I know I'll never finish, those make great bonuses.

Split each chapter into a followup (even split those up into two parts), send them out twice weekly, then offer the downloadable PDF of the report at the end. Great way to keep in touch.

In a recent launch (WordPress on Crack: Create WordPress plugins faster and easier than you thought possible.) I bought up a couple of related resale rights products and used those as timed bonuses.

Todd Brown · 08-22-2008, 02:18 PM

Hey Louis... yep, all of your buyers should automatically get removed from your prospect autoresponder and then put into a customer autoresponder. That's the first step in segmenting your list.

When selling products with Paypal, if you're not using a shopping cart system like 1Shoppingcart.com, what you can do is after your customers complete the transaction in Paypal, bring them to a page that requires them to give you their name and email to fully-complete the transaction and get brought to the download page. When they fill in their information there, they should be put into the customer sequence and removed from the prospect sequence.

Hope that helps,
~Todd Brown :-)

Tom Duong · 08-22-2008, 04:19 PM

Todd,

Thanks for the great tip! That's a great way of getting more testimonials. Looking forward to implementing that technique.

Tom

terryd · 08-22-2008, 04:35 PM

Damn ......... so simple and yet so seemingly effective..... will definitely look at implementing this.

pjs · 08-22-2008, 06:09 PM

I know it's been said over and over, but I am very grateful for this tip. My mind is already planning the rollout of this system as I type this..

Thanks!

semmyw · 08-22-2008, 06:35 PM

you remind me something, like in Frank Kern mass control. thanks for your post.

Andres · 08-22-2008, 08:36 PM

Very smart - I recently bought an ebook online and in the ebook there was 1 unadvertised bonus and then 1 week, 2 weeks and 3 weeks later I received several more bonuses.

clanspring · 08-22-2008, 09:08 PM

Quote:

Originally Posted by mrsleep99

Bookmarked this post, great!

Maybe this is a stupid question, but...

How exactly is the best way to bookmark a post? Just a regular bookmark, or is there something in the forum that allows that?

Kat Bartone · 08-22-2008, 10:48 PM

Hey Todd,

Great info, thanks!

What are you using to implement the survey questions?

Want to have a look at your blog, but afraid to go there right now since it seems to be infected...

- Kat

Todd Brown · 08-25-2008, 07:52 PM

Hey Kat... you can use any autoresponder service to set up a custom form that will email you with the testimonial results and then automatically send your customers to the download page for their final bonus.

Enjoy,
~Todd Brown
http://TheSneakPeekBlog.com

08-22-2008, 02:18 PM	#52
Todd Brown Warrior Member Join Date: Apr 2007 Location: Lake Worth, Florida Posts: 26 Thanks: 0 Thanked 3 Times in 2 Posts	Re: This reduces refunds AND gets you testimonials like CRAZY!!! Hey Louis... yep, all of your buyers should automatically get removed from your prospect autoresponder and then put into a customer autoresponder. That's the first step in segmenting your list. When selling products with Paypal, if you're not using a shopping cart system like 1Shoppingcart.com, what you can do is after your customers complete the transaction in Paypal, bring them to a page that requires them to give you their name and email to fully-complete the transaction and get brought to the download page. When they fill in their information there, they should be put into the customer sequence and removed from the prospect sequence. Hope that helps, ~Todd Brown :-)

08-22-2008, 04:19 PM	#53
Tom Duong Warrior Member War Room Member Join Date: Jan 2008 Location: California, USA Posts: 25 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: This reduces refunds AND gets you testimonials like CRAZY!!! Todd, Thanks for the great tip! That's a great way of getting more testimonials. Looking forward to implementing that technique. Tom

08-22-2008, 04:35 PM	#54
terryd Advanced Warrior War Room Member Join Date: Oct 2004 Location: New Zealand. Posts: 715 Thanks: 49 Thanked 19 Times in 15 Posts	Re: This reduces refunds AND gets you testimonials like CRAZY!!! Damn ......... so simple and yet so seemingly effective..... will definitely look at implementing this.

08-22-2008, 06:09 PM	#55
pjs www.MomAndPopMoney.com War Room Member Join Date: Apr 2008 Location: Los Angeles, CA, USA. Posts: 234 Thanks: 3 Thanked 4 Times in 4 Posts Contact Info	Re: This reduces refunds AND gets you testimonials like CRAZY!!! I know it's been said over and over, but I am very grateful for this tip. My mind is already planning the rollout of this system as I type this.. Thanks!
	Mom and Pop Money WSO * - How ONE Lead Capture Page Made $9K in 2 Weeks in the "Offline" niche!** PeterSanchez.com >>> FollowPeter.com (Twitter) SmartJabber - Turn Your Visitors Into Customers

08-22-2008, 06:35 PM	#56
semmyw HyperActive Warrior War Room Member Join Date: Aug 2008 Location: indonesia Posts: 364 Thanks: 11 Thanked 13 Times in 6 Posts Contact Info	Re: This reduces refunds AND gets you testimonials like CRAZY!!! you remind me something, like in Frank Kern mass control. thanks for your post.
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08-22-2008, 08:36 PM	#57
Andres HyperActive Warrior Join Date: Oct 2002 Location: California Posts: 281 Thanks: 1 Thanked 22 Times in 5 Posts	Re: This reduces refunds AND gets you testimonials like CRAZY!!! Very smart - I recently bought an ebook online and in the ebook there was 1 unadvertised bonus and then 1 week, 2 weeks and 3 weeks later I received several more bonuses.

08-22-2008, 10:48 PM	#59
Kat Bartone Proud Warrior War Room Member Join Date: Jul 2006 Location: Montague MA Posts: 838 Blog Entries: 1 Thanks: 63 Thanked 28 Times in 26 Posts	Re: This reduces refunds AND gets you testimonials like CRAZY!!! Hey Todd, Great info, thanks! What are you using to implement the survey questions? Want to have a look at your blog, but afraid to go there right now since it seems to be infected... - Kat

08-25-2008, 07:52 PM	#60
Todd Brown Warrior Member Join Date: Apr 2007 Location: Lake Worth, Florida Posts: 26 Thanks: 0 Thanked 3 Times in 2 Posts	Re: This reduces refunds AND gets you testimonials like CRAZY!!! Hey Kat... you can use any autoresponder service to set up a custom form that will email you with the testimonial results and then automatically send your customers to the download page for their final bonus. Enjoy, ~Todd Brown http://TheSneakPeekBlog.com