This reduces refunds AND gets you testimonials like CRAZY!!!

[Todd Brown]

Hey guys... here is a little system I've been using in several niches that is working like crazy to reduce refunds, generate killer testimonials, AND create long-term customers.

I recommend you implement it just like this:

1. In your first "thank you" email autoresponder message, after someone purchases your product, let them know that over the next handful of weeks you'll be sending them a series of unadvertised bonuses. Then, let them know the first one will be coming in about 7 days.

2. 7 days later send them an email with the first of 3 unadvertised bonuses. Make sure all of your unadvertised bonuses are quality stuff. Stuff you'd feel good selling on their own. At the bottom of this email let them know that in about 2 weeks you'll be sending them their second unadvertised. Give them a little teaser of what they're going get.

3. 12 days later send them an email with the second of the 3 unadvertised bonuses. Again, at the bottom of the email let them know that in another 2 weeks you'll be sending them their third and final unadvertised bonus. Give them a little teaser and make sure they know that the final bonus is the best and most valuable of all three (make sure it is).

4. 14 days later (now a total of about 32 days after their purchase - and brining them beyond a 30-day guarantee period) send them an email with their final unadvertised bonus. In the email, give them a tease again of what they're going to get, then ask them to take 60-seconds to fill out a little survey to grab the third bonus.

Then, send them to a webpage with a few testimonial-generating questions (i.e. "how has X product helped you over the last month", "how much money has X product made you since buying it", "what would you say to someone thinking of buying x product", etc.). Once they fill out the little "survey", send them to the webpage to download their third bonus.

***
The reason why this system works so well is because it keeps customers engaged beyond the refund period, it taps into the law of reciprocity, and it exceeds their expectations.

The end result is that you'll drastically reduce refunds, generate some killer testimoinals, and develop long-term customers who know you over-deliver value.

I posted a video on my blog a little while back that walks you through the system if you want to see it in a "process map". You can check it out here: TheSneakPeekBlog.com

Enjoy,
~Todd Brown

[BlueSquares]

That's one hell of a good 1st post. Great tips!

[Marian Berghes]

good idea...think im gonna do some testing....

a fun part on the video where that guy says:"...so pay..." and then takes a 2 second break and i was expecting to give me some product that i have to buy and then "...very much attention..." that kinda made me smile

[brucerby]

Todd thanks for this! .... its really an excellent strategy I wish I had been using a while back. ..I think the part about soliciting for a testimonial is important as it helps to commit them mentally and publically to the purchase.

[Jose Delgado]

This shouldn't be here!

Take it to the War Roon.

Great Post and Welcome to the Warrior Forum.

[garyv]

Wow - Great post! I'm definitely going to test this one right away.

[Andrew Maule]

Bookmarked this post, great!

[zach2393]

Pure genius my friend!
Very good idea

[JonnyAndrews]

Damn fine info! I just emailed myself this post so I can remember to do it

[Justin Mandel]

GREAT idea Todd.

I read this a long time ago somewhere and now that I think back...YOU wrote it!

I'm not sure if this was on your blog or where it was.

[Michael Dominic]

Thanks for that excellent post! Good information!

[TeamGlobal]

Hello Todd,

Thanks for sharing your very well thought out process.

I can put this method to some very good use.

All The Best,



Tony

[lauraswane]

Very tricky. I know as a buyer that I probably wouldn't have noticed till the end of the 30 day period. though if the first product is horrible, I would have asked for a refund asap regardless of the freebies.

[Chuck Underwood]

WOW, that is really cool.

Thank you for sharing such quality information for free.

Chuck

[daddyoh]

Yeah! That is really cool, Todd!
I'm going to try it too.

PS: where have you been for the past 16 months since you joined?

[John Taylor]

Todd,

Welcome to the Warrior Forum.

Great post!

John

[SandyHall]

Hi Todd,

This is some great follow-up information to a product purchase.

I'm definitely going to implement this for several of
my product autoresponder lists.

Thanks so much for a great idea.
I'm sure this will lower my refund rate.

Here's to all our successes,
Sandy
----------------------------

[mdunn123]

Originally Posted by lauraswane

Very tricky. I know as a buyer that I probably wouldn't have noticed till the end of the 30 day period. though if the first product is horrible, I would have asked for a refund asap regardless of the freebies.

The point isn't to "trick" or scam the customer so they don't refund your product, but to over deliver, and give them far more then the orginally expected or bought into. It so happens that is has this effect as well, which is a positive for the business owner, and the customer. Both get far more out of the deal.

Todd, great post man!! I loved it and never even thought of doing things this way, it's great! Thank you!

[jasonl70]

I REALLY like this! wow

[Thomas]

It's a good idea but it addresses a problem that, while significant, is second to that of actually selling products in the first place. I can't remember a time I've seen 7 bonuses worthy of sale on their own.

If I had 7 additional products that good, I'd sell them as stand-alone products, or incorporate them into the product itself.

But then, I just like being different... even if only for the sake of it!

Tommy.

[Louis Raven]

Amazing Post!

1) I'm assuming by the tone of your post that all your buyers are put straight into an autoresponder, how is this so without an opt in form?

I understand you are fully allowed to send mail to someone whom you're in a business relationship with. Do you add them to an autoresponder automatically?

2) If not, how do you get them on the responder list?

I have LOADS of paypal paying clients I'd like to import but need some help

Louis

[David Birley]

Originally Posted by roulettered56

Amazing Post!

1) I'm assuming by the tone of your post that all your buyers are put straight into an autoresponder, how is this so without an opt in form?

I understand you are fully allowed to send mail to someone whom you're in a business relationship with. Do you add them to an autoresponder automatically?

2) If not, how do you get them on the responder list?

I have LOADS of paypal paying clients I'd like to import but need some help

Louis

Hey Louis - a way of segmenting your buyers list is to use a shopping cart system (e.g. 1shoppingcart) and to integrate that with paypal.

When they're "ordering" you can request them to enter their details, email address etc, and have buyers for that particular product added to an autoresponder of your choice.

In this way you can separate your "list" from your "buyers"...

Hope that helps!

Dave

[2bwealthy]

Brilliant !

[Evita]

Excellent, Todd!!
Been thinking about how to get some more testimonials :-)

I have the same Q as Louis. How do you get the buyer onto your autoresponder?
I use e-junkie. How could I go about it?


Evita

[Mohsin Rasool]

Awesome strategy.
Thanks for sharing...

This is what Eben/John called creating the Stickiness in your product...

Thanks again for your great post, looking forward to read more from you,
Mohsin

[Calvin Woon]

Hey Todd,

Thanks for sharing!

Will certainly be trying this out!

[jhongren]

Hi Todd,

I have the experience of people asking for refund but their emails are still in the mailing list.

What can be done about this?

Thanks alot,
John

[Brian Tayler]

Todd,
Great first post. Keep it up (if you can)

Hope you stay around for a long time

[Uanz]

Wow.. interesting strategy..

Taking note on this..

Great post Todd..

[AndrewCavanagh]

This is a great twist on a very old direct mail technique to reduce refunds.

I love the idea of asking for testimonials.

It is especially smart to give people a valuable incentive to take the time to give you feedback.

The really GREAT by product of this method is you're going to make your buyers email list hyper-responsive because they'll be opening all your emails expecting more gifts.

Since the most valuable asset you have online is likely to be your email list and the quality of that list is key this strategy is very very valuable.

I'd also add that your product doesn't have to be an ebook or digital product for you to use this method.

You can deliver reports, audio, video etc to add value to physical products or services you deliver.

And if you have offline business clients you can set this kind of follow up for when they sell their products and services.

Kindest regards,
Andrew Cavanagh

[Bill Brickman]

Great stuff Todd. I'm glad you posted this. I've been doing it for years but things like this are often overlooked by marketers.

Perhaps the best part is all of this can be fully pre-set and automated. Truly "set it and forget it".

Can't beat that with a stick.

Bill

[JNada]

I'm learning so much, so fast.
Thank you for sharing that
great technique.

[David_Thompson]

This is a great post thanks for sharing bro...

I have a question does it make any difference
if the time between autoresponder emails make
any difference with refunds?

Can you have more emails going out to the list
or shorter times between email?

--David

[SimonHarrison]

Todd,

My AVG program popped up with Trogan when I visited your blog on this page:

Internet Marketing Habits | Internet Marketing | Todd Brown | Todd M. Brown's TheSneakPeekBlog.com

[Leigh Burke]

Nice first post!

[Hugh Fraser]

Originally Posted by SimonHarrison

Todd,

My AVG program popped up with Trogan when I visited your blog on this page:

Internet Marketing Habits | Internet Marketing | Todd Brown | Todd M. Brown's TheSneakPeekBlog.com

My Avg Also popped up a warning as well! I don't know if it is a false positive but be careful in case.
Hugh

[Steven Wagenheim]

Todd, this is great, but I've got one that's even better.

What I do with one of my products is tell them that they'll be getting bonus
material every month for one full year and even tell them what they're
getting.

I do this for a make money Clickbank product, which we all know is notorious
for refunds, and yet, it is my lowest refund % product that I have with
Clickbank.

It comes down to giving them tons more value than what they're paying for.

[SimonHarrison]

Originally Posted by Hugh Fraser

My Avg Also popped up a warning as well! I don't know if it is a false positive but be careful in case.
Hugh

I think it must be the only time in a year AVG has picked up on something from a webpage, it certainly does not like that site, in fact pretty much all the pages on that blog cause it to find a trojan..

Strange.

[joecool1972]

Todd,

Those are some of the best quality tips I have seen in a long time. I will be implementing this.

Many thanks.

[entrepenerd]

WOW! I have to agree with someone above. This should be in the War Room! []

Excellent tips and very well thought out post. I'm looking forward to testing this with my upcoming launch.

[markaustin]

Wow! That's a great first post!

Mark

[jfrovich]

This is excellent info, im going to start implementing this very soon.
and ya i agree this is a great first post.

Welcome to the Warrior Forum

[SimonHarrison]

I thought I would just confirm AVG is finding a virus called JS/Psyme.QM , it actually transferred it to my PC.

The virus was found on two pages on your blog and tranferred ito my temporary files directory.

AVG removed it finally.

So your aware this is the details on it :

What is JS/Psyme (and How to Get Rid of It)

[Alex Sol]

The idea is simple - but WOW, it is amazing!
Something I should get working on

Thank You,

Alex

[WinsonYeung]

Wow! this is cool and innovative !
thanks for sharing

[wellymulia]

Todd,

Thanks for sharing the tips. Why didn't I think of that?

[Ryan_Taylor]

Hey Todd,

It's funny you write this because just a week ago I started to do the online form thing. Even though I asked people in my followup emails for their thoughts, I wasn't getting the results I wanted . . . so I added the "feedback form" as you suggest.

This immediately got me results.

People consider hitting the reply button and having to come up with a response is work. But with a feedback form they can just blurt out their thoughts informally.

Your post is great. I like the idea of getting them to anticipate more from you - great idea!

I hope you have more like this that you'll be sharing with us in the War Room

[Mike X.]

Wow that is a great idea, perfect since I'm planning to launch my first WSO
in a few weeks.

It has also inspired me to make some helpful posts even though I'm very new here.

[Lance K]

Originally Posted by SimonHarrison

I thought I would just confirm AVG is finding a virus called JS/Psyme.QM , it actually transferred it to my PC.

The virus was found on two pages on your blog and tranferred ito my temporary files directory.

AVG removed it finally.

So your aware this is the details on it :

What is JS/Psyme (and How to Get Rid of It)

My anti-virus program quarantined something as well.

[sylviad]

Originally Posted by Steven Wagenheim

Todd, this is great, but I've got one that's even better.

What I do with one of my products is tell them that they'll be getting bonus
material every month for one full year and even tell them what they're
getting.

I do this for a make money Clickbank product, which we all know is notorious
for refunds, and yet, it is my lowest refund % product that I have with
Clickbank.

It comes down to giving them tons more value than what they're paying for.

With this strategy, it's possible that your own products actually are more valuable than the CB product. If you can make all your follow-up bonuses continue to answer questions relating to the CB product, you just might eventually answer any outstanding questions the customer has. Once you do that, the customer will no longer be considering refund.