$100,000 Year in IM -- Here's The Math Behind It

54 replies
Here's a "left-brained" perspective on how you can spent your time most profitably to earn 100k a year in IM.
You want to make $100,000 a year in IM.
That breaks down to about $1923 per week.
Working 8/hrs a day, 6 days a week that's $40 an hour.
...How much is your time currently worth?

If you spent 2 hours a day writing an article that gets say 1,200 views over the next year — and 1.2% of those views say purchase your affiliate product and that earns you $37 — your time was only valued at $18.50/hr. Of course the variables here are traffic, conversions and % commission...

Now pretend you spend 2 hours promoting that article, which gets the views from 1,200 over the next year to 5,400 — and your conversion rate remains the same. 1.2% x 5400 = 6.5 sales at $37 = $240.5 divided by the now 4 hours you have invested equates to $60 an hour!

And so if you can effectively market your money article as-in the example above you may have a winning system. Lots of variables to consider, including the "S" curve and attrition. This example is linear just to get you thinking...

Here's an exercise:
Take a moment and breakdown your most profitable activities. What is the most valuable way you spend your time — what are the most valuable offers you make? Can you rework your working system to say produce $40/hour during your IM ventures?
#$100 #math #year
  • Profile picture of the author hotwebwords
    This is interesting. It brings up a valuable point: if you are doing something for your business that isn't income producing and you can hire it done for less than your necessary per hour rate, then you need to outsource. Just account for training time.

    I am eager to see any quality responses to this thread.
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    • Profile picture of the author payment proof
      That is an interesting point. You need to keep focusing on things that produce a decent income.
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      • Profile picture of the author fin
        I like numbers like that.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by hotwebwords View Post

      This is interesting. It brings up a valuable point: if you are doing something for your business that isn't income producing and you can hire it done for less than your necessary per hour rate, then you need to outsource. Just account for training time.

      I am eager to see any quality responses to this thread.
      It isn't quite as simple as that. If you do try to outsource, you have to generate enough to both maintain your goal and pay the employee or contractor.

      If you say "To meet my goal, I need to bring in $40 per hour. I can get [something] done for $20 per hour, so I need to outsource it." you need to be making your $40/hr with the time you've "saved" or all you have is another expense to cover.

      If you can legitimately replace a $20/hr activity with a $40/hr activity, fine. Otherwise, keep doing what you need to do and leave the "outsource your way to riches without work" to the Tim Ferris wannabes...
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      • Profile picture of the author hotwebwords
        Originally Posted by JohnMcCabe View Post

        It isn't quite as simple as that. If you do try to outsource, you have to generate enough to both maintain your goal and pay the employee or contractor.

        If you say "To meet my goal, I need to bring in $40 per hour. I can get [something] done for $20 per hour, so I need to outsource it." you need to be making your $40/hr with the time you've "saved" or all you have is another expense to cover.

        If you can legitimately replace a $20/hr activity with a $40/hr activity, fine. Otherwise, keep doing what you need to do and leave the "outsource your way to riches without work" to the Tim Ferris wannabes...

        I agree, that's why I said to focus on income producing activities.
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        • Profile picture of the author JohnMcCabe
          Originally Posted by hotwebwords View Post

          I agree, that's why I said to focus on income producing activities.
          Yes, you did. But a newbie might read the phrasing in the original post and infer that if their goal is $40/hr, they should outsource any activity that is less than $40/hr whether they are actually making that much or not.
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          • Profile picture of the author hotwebwords
            Originally Posted by JohnMcCabe View Post

            Yes, you did. But a newbie might read the phrasing in the original post and infer that if their goal is $40/hr, they should outsource any activity that is less than $40/hr whether they are actually making that much or not.
            Ah, yes. I guess I needed your ideas spelled out like newbies would need mine spelled out.

            Thanks!
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      • Profile picture of the author moonradar77
        A word about outsourcing:

        Do your homework and make sure you have a good handle on who you are hiring to in a sense, represent your work.

        There are some very good workers and on a personal note, I have got some great people from the Philippines and India. Just have to do some research and wade through interviews to find the cream.

        You get what you pay for!

        Dave
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  • Profile picture of the author johnben1444
    Real math showing the value of time and work and the overall effect over a long period of time.
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  • Profile picture of the author Studio13
    Do you like games?

    When we're building wealth for ourselves, we have to realize it's a number's game at the end of the day.

    In the numbers game, leverage is a useful word to really consider....

    There are dozens of other ways to leverage your time that I can think of right off the bat. Tools like automated submissions software, organizing files that you can reuse later (ie, master list of links for back link campaigns), using "batch spin" or "batch posting" plugins -- and of course, hiring someone else to do the work for you. If you know a process will yield you $100/hour to do it, but is easy to train someone else to do -- train them and pay them. Give 'em $25 an hour, free up your personal time and still make a profit.

    Ideally -- once some time has gone by -- you have be the "eye" atop the pyramid of profitable systems you've built which are being ran on the backs of others who have volunteered themselves to work your model.

    Leverage is a multiplication factor, it's all a numbers game after all remember.
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  • Profile picture of the author rooze
    I think the key is knowing how much money you actually make on specific activities.

    If you float around from project to project and make some money here and there, but never really take the time to see what activities make you money and what activities do not, then there's a good chance you'll never successfully leverage your time.

    Do the work -track the results - focus on what makes you the most money - discard the rest.
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  • Profile picture of the author Randall Magwood
    Reminds me of my enginering classes at Clemson. I like the math tho.
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  • Profile picture of the author SamuelUherek
    Numbers, numbers, numbers... What have more value to your business, writing articles or promoting them? My point, think big, make it big.

    I like these math threads.
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  • Profile picture of the author ryanmilligan
    Banned
    Just goes to show, if you actually focused entirely on things that bring our businesses a higher income, it's not really that difficult to reach six-figures at all.

    It cleary still isn't easy but when you look at it from this perspective it seems a lot more acheviable.
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  • Profile picture of the author JDub07
    Find a way to grind $40/hour and you can have a 6 figure income!
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  • Profile picture of the author Ben Gordon
    6 days a week? Not for me.

    I honestly chose internet marketing for financial freedom: being able to wake up late, work 'till two, then go off and spend time. Go off to a cottage for Friday, Saturday and Sunday, etc... sorry I just had to make a comment about the 6 hours per week.
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    • Profile picture of the author Studio13
      Originally Posted by Ben Gordon View Post

      6 days a week? Not for me.

      I honestly chose internet marketing for financial freedom: being able to wake up late, work 'till two, then go off and spend time. Go off to a cottage for Friday, Saturday and Sunday, etc... sorry I just had to make a comment about the 6 hours per week.
      Same here -- I also chose it because it's highly competitive (I love a challenge) as well as provides an outlet for my creativity.

      However... the example I gave above was just off a 6 day a week schedule. You can modify it to 5, 4 hour workdays if you like -- but of course that would equate to somewhere like $90 an hour. Seems less reasonable for "noobs" but obviously totally achievable.
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  • Profile picture of the author MyCogitate
    Thank you for the great info...
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  • Very original post. I like it. A lot of people get overwhelmed by the 6 figure number, but if you break it down it is definitely doable.

    I like to think of it as $100,000 /365 days a year = $273 day.

    $273/24 = $11 an hour.
    So if you think of it like this, all you need to do is setup a well optimized sales funnel, or a few of them, and then focus on driving targeted traffic to it consistently. If you can average 1 single $11 sale every hour, that will put you at 6 figures for the year.

    Of course it doesn't work like that as you will have days where you make more sales than others, but my point it that it definitely seems achievable when you break it down like that.
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  • Profile picture of the author Chris Chicas
    If you are serious about this I would look into the tax brackets in your area and see if it's more beneficial to make 100k in 12 months or 13 months.

    Also for me to really make 100k - that meaning in my bank after I paid the tax man off and a few other agencies... I would have to make about $145,000

    Don't let numbers slow you down.
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  • Profile picture of the author tryinhere
    Originally Posted by Studio13 View Post

    Now pretend ?
    people can work with numbers all day every day, and if not all cases most, good people can make numbers do what ever they want. The pretend part also is just that.

    The real question away from the pretend and the manipulation of numbers is are you making 100K or dreaming about making 100K ?
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    • Profile picture of the author Studio13
      Originally Posted by tryinhere View Post

      people can work with numbers all day every day, and if not all cases most, good people can make numbers do what ever they want. The pretend part also is just that.

      The real question away from the pretend and the manipulation of numbers is are you making 100K or dreaming about making 100K ?
      Can you build something without first "pretending" it exists? Conceptualizing the idea. First you conceive the idea... you pretend it, around the idea you form an intention and finally you put that intention into action. When my younger brother pretends he's a millionaire, you better believe those are the seeds of his future wealth.
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      • Profile picture of the author tryinhere
        Originally Posted by Studio13 View Post

        Can you build something without first "pretending" it exists? Conceptualizing the idea. First you conceive the idea... you pretend it, around the idea you form an intention and finally you put that intention into action. When my younger brother pretends he's a millionaire, you better believe those are the seeds of his future wealth.
        O buddy I been around the block a few times, I have met many many dreamers, most of still sit in their comfortable digs doing just that dreaming and talking about the net big thing, life is the same ol same ol.

        yes you need to visualise everything before it happens, and you see thats where most people get stuck just spinning wheels of empty dreams.

        Then there are a few, a very rare few people who take that seed and grow it.

        Testament to that is this forum, if fanciful dreaming was all we needed then everybody on this forum would be making 100K
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        | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
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  • Profile picture of the author David Sneen
    Why not make it a million! In ten years at $100K, you have a million.

    Actually, averaging $100K is a reasonable goal for those here. There are so many savvy businessmen and high-tech tools. Sorting them out is the key task. But, it is very doable. Those who accept sage advice, and can discard unwise advice and are persistent will achieve their goals.
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  • Profile picture of the author testfest
    quite motivating!! thanks, and it seems quite possible..
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    • Profile picture of the author LindseyRainwater
      I like it! My husband would love this thread.

      For some reason it blows people's minds when I mention that my goal for next year is $100,000. (I'd like that to be profit, but we'll see. I do have partners to split the money with.)

      I try to break it down into simple math like this, but they still can't see their way to it. I finally realized it is because too many people I know have jobs that pay a low wage. One friend of mine who made $25K a year said he couldn't even wrap his head around the concept of six-figures a year. (At least he was honest.)

      So kudos - this is good to see broken down, since if you haven't thought in numbers like this before, it really can be hard to bring it into focus.

      And yes, imagining the money is important. I had to imagine myself creating my own products and selling them before I could actually do it. More people need to imagine bigger and better things for their lives so they will then go chase those things.
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  • Profile picture of the author Michael Ten
    I probably earn about .02 dollars per hour with my online ventures. Anyone want to pay for some coaching?
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    • Profile picture of the author Dann Vicker
      Originally Posted by Michael55555 View Post

      I probably earn about .02 dollars per hour with my online ventures. Anyone want to pay for some coaching?
      That made my morning "chuckle".
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  • Profile picture of the author DreamWarrior
    When you break it down like that it all seems so easy. The hardest part is trying to figure out a steady flow on $$ to maintain your desired income.

    I suppose, if you can figure out how much you need in order to live life how you wish - travel, entertainment, etc... Then you can break it down to what you need per week/day to achieve your goal.
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  • Profile picture of the author stranger11
    That's true, I think people initially try to cut costs by doing everything themselves, but they don't understand the idea of opportunity costs, which is what you are missing out by pursuing a certain activity.
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  • Profile picture of the author Troy_Phillips
    ah heck :-0 I thought the thread said $100,000 a week ,,, back to work
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  • Profile picture of the author focused
    There are some thought provoking ideas presented by the OP.
    The notion of objectively evaluating your various money-earning
    activities, with the idea of optimizing your earnings is good food
    for thought. Though, it may be difficult to actually get a good
    handle on the value of each separate activity. You may really be
    operating on guess-timates, rather than accurate values.
    And where does innovation and entering new IM activities fit in?
    Those potentially very valuable new activities at first have no
    historical values to plug into a simple equation.
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  • Profile picture of the author Benjam1n
    Great post to get people thinking. Its the 80/20 rule. No matter what type of work/industry your in, you'll find that about 20% of the work you do accounts for 80% of the money you make.

    If you want to double your income, all you have to do is work out what that 20% is and double the amount of time you spend on it (in theory!).

    Do less of the 80% tasks that don't earn you much and more of the 20% tasks which get you paid.

    Outsource the rest!
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    • Profile picture of the author SlicedGenius
      Great post - I do like trying to break these things down!
      Working for yourself it's so easy to finish a day, and think that you worked hard, and got a lot done. But how efficient were you really? This is why I force myself to use timesheets - so if I end up with two different ventures which are both making good money - I can see if one took more effort than the other, rather than assume they are equally profitable.
      It also helps me control the time spent on indirect things (e.g. on spending time in this thread, training and research) all necessary, but much harder to put a value on.

      And yes, you do have to think about cash flow. Do you want £100,000 revenue, profit? after tax? And then - do you want to keep all that is left - or can you afford to then invest some of it into year 2 to make more? (Invest in more software, faster PC, outsourcers, etc). All the while keeping a reserve to cover any downturns.
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  • Profile picture of the author nohypo
    number tells truth, I like this thinking method.
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  • Profile picture of the author markowe
    It starts with the vision, but vision has to translate into a mission, specific objectives and then strategies for achieving them (and THEN the famous "action"), or it's all just pipe dreams. Fortunately this process is very learnable.
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  • Profile picture of the author SergeLight
    Great post. Gotta go search for my most profitable income stream now.
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  • Profile picture of the author sshusain
    Really like the way you do the Maths. What i believe to get even $1 Million you need to be Persistant, Focused, and Hard working. That's the basic, what you need to do planning try to make a plan and stick with it, try to make a system in which you can do all IM work step by step (Mindmap is a good help). One other important thing
    you have to setup a deadline to finish off your project certain date.

    I hope it help you.

    Regards

    Shahid
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  • Profile picture of the author CDarklock
    Originally Posted by Studio13 View Post

    Working 8/hrs a day, 6 days a week that's $40 an hour.
    Doing what?

    Seriously, I would like you to sit down right now and plot out exactly what you'll be doing for eight hours a day six days a week.

    Then I'd like you to go do that eight hours JUST ONCE.

    Can't do it, can you?

    "Doing the math" is misleading and stupid.
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  • You want to make $100,000 a year in IM.
    That breaks down to about $1923 per week.
    Working 8/hrs a day, 6 days a week that's $40 an hour.
    I'm sorry but that's just silly.

    A business doesn't work like that. Your income is not directly related to the amount of hours you put in, thus drawing any type of hourly average is just irrelevant. A business could be measured in projects, products launched, etc, not in hours/worked.
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    • Profile picture of the author CDarklock
      Originally Posted by Anonymous Affiliate View Post

      Your income is not directly related to the amount of hours you put in
      QFGDMFT...
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      • Profile picture of the author Ben Armstrong
        I think one of my main weaknesses is not being analytical enough when it comes to my business. I have goals, and plans on how to achieve them, but I'm pretty poor when it comes to the number crunching.

        I couldn't tell you how much I earn per hour in IM.
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    • Profile picture of the author MarketingChad
      Originally Posted by Anonymous Affiliate View Post

      I'm sorry but that's just silly.

      A business doesn't work like that. Your income is not directly related to the amount of hours you put in, thus drawing any type of hourly average is just irrelevant. A business could be measured in projects, products launched, etc, not in hours/worked.
      I agree with you but I think the point is moreso that you can at least estimate how much your time is worth. This will help you make better decisions when deciding what you want to outsource, etc.

      Of course there are SO many factors to all of this but it does make it a little more digestible in terms of what you should be focusing your efforts on.
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      • Profile picture of the author CDarklock
        Originally Posted by MarketingChad View Post

        you can at least estimate how much your time is worth.
        Before you do that, you have to have an honest understanding of how much time you USE.

        Most people dramatically undervalue their time because they are only really WORKING for about 20% of it. If they'd quit dicking around and just do the two hours of work that mattered, then got the hell out of the office... they'd have a much better lifestyle.

        Instead, they generally sit around in the office "working" by knowing they have to spend two hours on this crap, and not really wanting to do it, and just basically hanging around procrastinating until they get around to the two hours of work. Then they wander out after ten hours and bitch about how much work they do.

        And if that's the lifestyle you want, hey, go for it. But don't call it "working."
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        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author Studio13
      Originally Posted by Anonymous Affiliate View Post

      I'm sorry but that's just silly.

      A business doesn't work like that. Your income is not directly related to the amount of hours you put in, thus drawing any type of hourly average is just irrelevant. A business could be measured in projects, products launched, etc, not in hours/worked.
      A business can be measured by any ruler. If you choose to measure it by products, projects, etc., that's your stick. My examples demonstrates a linear model to measure the value of your time.

      How long does it take you to make a project that you profit $3,000/month from? Divide that by hours worked and you'll have your hourly average. Or divide it by the amount of days worked. Or divide it by the amount of time it took you to gain the knowledge and apply it effectively.

      Let's break it down into brackets and see if your hourly earning of legal-tender is in the top 5% of people in your age bracket, social status and income bracket. Let's do it all in light of your monthly fixed APR for your mortgage and credit cards in addition to the average yearly taxes you pay.

      Hell... why not divide it by every second, minute and hour you've been alive — and that the human species has been alive to afford you the opportunity to utilize the leverage of technology to make the $3000 per month on your project. And collectively come up with a ratio as to your value in proportion to the value of the average U.S. citizen in a debt-based economic structure incurring a daily interest of over a 3 billion dollars and algorithmically determine if that proportion is up to par with the current rate of inflation according to GDP averages.

      Whats the currency your really measuring your time against to determine if your "profitable" — hell... the reality is no one is making a profit in a debt-based economy. We need to be able to "profit" 3.8 billion per day to just break even with your interest payments. And collectively we need to earn 15 billion per day to pay off our debt within the next century.

      The only REAL profit we make by working is by doing work. Work is food to a man's soul, and so long as we are incarnate on this plane, we can experience moments of peace through good work. The money game is stacked ever since the first loan to the U.S. was made against your average potential lifetime earnings as a agent of Corporation of the United States. Less than 1% of the popular is truly making a profit — and this only comes by right of claim, never "work."

      Give me a million USD — and all I have is legal tender for a debt that by the nature of the fractal banking system can never be repaid and a finical jubilee is all that can be expected.

      Head in the sand. Bluepill. Yes, yes — let's just forget about it.

      Shake a stick....
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      • Originally Posted by Studio13 View Post

        A business can be measured by any ruler. If you choose to measure it by products, projects, etc., that's your stick. My examples demonstrates a linear model to measure the value of your time.

        How long does it take you to make a project that you profit $3,000/month from? Divide that by hours worked and you'll have your hourly average. Or divide it by the amount of days worked. Or divide it by the amount of time it took you to gain the knowledge and apply it effectively.
        You still fail to understand that TIME is not related to MONEY.

        There is no "How long does it take to make a project that you profit $3000/month from", and thus you cannot draw any relevant money-per-hour average as a business owner.

        Example: I've worked in some quick projects for 1 or 2 weeks that made me $50k within a heartbeat, and some others I worked like a maniac for 3 months straight that never really took off the ground. So where's the relevant average there? there is none!

        I repeat: "time worked" is not directly related to "income" when it comes to running a business. If you have that mentality, you might as well get a job or become a freelancer, but it will not work as a business owner.
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  • Profile picture of the author MarketingChad
    I appreciate a numbers man...and you sir, break it down real nice! haha

    This is what makes the difference between those killing it online and those just making okay money!
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  • Profile picture of the author Eduard Stinga
    If you break it down in numbers like ~$1923/week, six figures a year doesn't seem too far
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  • Profile picture of the author lotsofsnow
    I can't afford to work for $40 an hour
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  • Profile picture of the author Will Perkins
    Originally Posted by Studio13 View Post

    Here's a "left-brained" perspective on how you can spent your time most profitably to earn 100k a year in IM.
    You want to make $100,000 a year in IM.
    That breaks down to about $1923 per week.
    Working 8/hrs a day, 6 days a week that's $40 an hour.
    ...How much is your time currently worth?

    If you spent 2 hours a day writing an article that gets say 1,200 views over the next year -- and 1.2% of those views say purchase your affiliate product and that earns you $37 -- your time was only valued at $18.50/hr. Of course the variables here are traffic, conversions and % commission...

    Now pretend you spend 2 hours promoting that article, which gets the views from 1,200 over the next year to 5,400 -- and your conversion rate remains the same. 1.2% x 5400 = 6.5 sales at $37 = $240.5 divided by the now 4 hours you have invested equates to $60 an hour!

    And so if you can effectively market your money article as-in the example above you may have a winning system. Lots of variables to consider, including the "S" curve and attrition. This example is linear just to get you thinking...

    Here's an exercise:
    Take a moment and breakdown your most profitable activities. What is the most valuable way you spend your time -- what are the most valuable offers you make? Can you rework your working system to say produce $40/hour during your IM ventures?
    Just like a few others above me have said, that's not true.

    If you want to put it into those terms, get a JOB, and have work assigned for you for 8 hours a day.

    Time is merely a "number" when it comes to business. Effort on the other hand, effort determines how much money you make.

    Go put 150% into your work, you'll make 5x more than what you usually do...

    To give an example, I've been lazy the past week and didn't work much. I actually sat down today and put in a ton of EFFORT and have cleared over $3k since midnight so far.

    It's all about the amount of effort you put in...
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  • Profile picture of the author Matthew Anton
    Analysis like this is sometimes scary. It's holding a mirror to what you do, and no one likes that, but it's a necessary evil to determine what is a waste of our time, and what we should do more of. Of course it's a bit flawed because some processes can later become automated or taught to a friend/family member where your time then frees up again, yet some of the income keeps rolling in.
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  • Profile picture of the author marcelomusza
    Nice numbers. I am not even close to that yet, thats why I still keep my job as web developer. But I am in the way to succeed here. Also have in mind, that the business grows with no rooftop if you dedicate the required time, and that $100.000 will grow a bit each year.
    Having in mind that this is a WFH style of job, I think it is quite nice to aquire those numbers.
    Regards!
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    • Profile picture of the author The Real Deal
      I love numbers too, but I don't look at it from the point of view of:

      "How much do I make per hour for doing this activity?".


      IMO it's much better to look at from the point of view of:

      "How much will I make over the next 3 years for doing this activity?"

      Take Kindle as a perfect example. You may spend quite a few hours slaving to produce that awesome Kindle book, but once its published and you have got your first reviews etc. its an automatic money machine. That's what you need to focus on, setting up automatic or semi-automatic money machines where you do the job once and it continues to pay you forever.

      I have some websites that I literally haven't touched in several years that are still bringing in mid $x,xxx per month...that's where the value is for me.
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