CB Landing Email Capture Strategies

Virtual Banker · 02-08-2009, 07:41 AM

Examining various CB landing pages, it seems that many will have an email capture strategy. The 3 different ways I have observed.

1. Just have a capture box somewhere on the page
2. have an annoying popup for the capture
3. make the email capture the CTA on the landing page and then leads you to the actual sales page afterwards.

Maybe there are others that I have missed.

What are the Warriors thoughts on these three and other strategies and the best way to get the most emails and the least alienation.

samstephens · 02-09-2009, 01:43 AM

A lot of the Warriors here use a combination of my software, DLGuard, and GetResponse's (aff link) ability to automatically add customers to it's mailing list.

This way, anyone who buys from your are automatically added to your list, no need to present them with any boxes to fill in, which can annoy some buyers.

If you have any questions about it, let me know, I'm happy to help!

cheers
Sam

Adeel_Chowdhry · 02-09-2009, 01:46 AM

Quote:

Originally Posted by samstephens

A lot of the Warriors here use a combination of my software, DLGuard, and GetResponse's (aff link) ability to automatically add customers to it's mailing list.

This way, anyone who buys from your are automatically added to your list, no need to present them with any boxes to fill in, which can annoy some buyers.

If you have any questions about it, let me know, I'm happy to help!

cheers
Sam

That's real handy Sam...adding to the list on auto.
- does DL Guard have an inbuilt affiliate program?

Adeel

samstephens · 02-09-2009, 02:08 AM

Quote:

Originally Posted by Adeel_Chowdhry

That's real handy Sam...adding to the list on auto.
- does DL Guard have an inbuilt affiliate program?

Adeel

Hi Adeel,

Almost! I'm working on adding one for DLGuard Pro.

I don't yet have a release date, though there are a lot of people pounding at my doors. Every couple of hours I spray them with the hose, and they settle down for a half hour or so.

cheers
Sam

Adeel_Chowdhry · 02-09-2009, 02:29 AM

Quote:

Originally Posted by samstephens

Hi Adeel,

Almost! I'm working on adding one for DLGuard Pro.

I don't yet have a release date, though there are a lot of people pounding at my doors. Every couple of hours I spray them with the hose, and they settle down for a half hour or so.

cheers
Sam

Dude, can't believe you don't have one for it!

...get a move on!

Looking forward to it.
adeel

pj413 · 02-09-2009, 03:40 PM

Quote:

Originally Posted by samstephens

A lot of the Warriors here use a combination of my software, DLGuard, and GetResponse's (aff link) ability to automatically add customers to it's mailing list.

This way, anyone who buys from your are automatically added to your list, no need to present them with any boxes to fill in, which can annoy some buyers.

If you have any questions about it, let me know, I'm happy to help!

cheers
Sam

How would I add customers to my mailing list through my affilliate product? Would I have to have a landing page first?

bauger · 02-09-2009, 04:02 PM

I like the idea of a landing page to adding it to my responder. I don't mind subscribing to someones list but when I'm automatically added through my paypal I don't like.

I think this practice is a bunch of bull and shouldn't be allowed. I know I can unsubscribe but why should I even have to if I never askede to subscribe with that email.

KirstyJ · 02-09-2009, 04:31 PM

Adding people automatically through Paypal will get you HATE mail - that is a fact! The pop-up boxes ARE annoying but I tend to find that they work best for this - usually if you just ask for the first name + email address ... apparently full names are too much to ask for

UMRK · 02-09-2009, 04:40 PM

Quote:

Originally Posted by bauger

I like the idea of a landing page to adding it to my responder. I don't mind subscribing to someones list but when I'm automatically added through my paypal I don't like.

I think this practice is a bunch of bull and shouldn't be allowed. I know I can unsubscribe but why should I even have to if I never askede to subscribe with that email.

I can see how that could be annoying to some, but I think it's standard practice with anything you buy online.

samstephens · 02-09-2009, 08:37 PM

Quote:

Originally Posted by pj413

How would I add customers to my mailing list through my affilliate product? Would I have to have a landing page first?

Hi PJ,

So this is someone else's product that you're promoting as an affiliate?

If so, then you'll probably need to set up a landing page, as you mentioned, and have a squeeze page kind of set up that will redirect to the affiliate page after that.

cheers
Sam

samstephens · 02-09-2009, 08:39 PM

Quote:

Originally Posted by KirstyJ

Adding people automatically through Paypal will get you HATE mail - that is a fact! The pop-up boxes ARE annoying but I tend to find that they work best for this - usually if you just ask for the first name + email address ... apparently full names are too much to ask for

I've been doing this for about 7 years, and I've never gotten hate mail.

It could possibly depend on what you're emailing them.

I use mine to add all my customers to a product update list - when I have new updates, all my customers get told about it.

As UMRK said, it IS pretty standard practice with a lot of things you buy online.

But naturally the content of the emails you're sending will affect whether or not people get angry.

cheers
Sam

bested · 02-09-2009, 08:44 PM

I'd have to agree that getting my email added to a mailing ask without asking for it would get me pissed off. When I bought something from someone I would sort of expect it though.

mikemcmillan · 02-09-2009, 09:31 PM

Using the "annoying" pop-up has advantages over the static, in-line type capture box. Many people may not make it through the page to get to the static type squeeze box. With the pop-up or hover-over type form it will be put in front of the visitor no matter where they are on the page at the time.

NOTE: aWeber allows you to set the time delay before the pop-up pops up. I think the default time is 5 seconds. I have done some experimenting on this and have found that delaying the pop to occur after about 15 seconds actually does better.

I think that when a pop up pops immediately, the visitor is being asked to give up their name and email before they even know what the site is about. Giving them just a tad more time at least lets them get a tiny inkling of what's there before they are asked to give up their info. Experiment, if it adds 10% to your opt-in rates it's well worth doing. Good luck!

On thing that irks me is when CB vendors set up a funnel so that once you place your order you are not take to a download page immediately, but to a page where they make you submit your name, email and sometimes phone number. I do not do this and I believe it violates CBs terms of service. Once a customer purchases, CB says that they want the customer to be able to immediately download the product.

When you set up a new publisher account at CB I believe they check to make sure your download page is actually a download page not some kind of junk like that. But after your first product in an account is approved, new products added to that account are approved immediately so I guess they wouldn't know.

02-08-2009, 07:41 AM	#1
Virtual Banker Active Warrior Join Date: Jan 2009 Location: not San Diego Posts: 98 Thanks: 6 Thanked 7 Times in 7 Posts	CB Landing Email Capture Strategies Examining various CB landing pages, it seems that many will have an email capture strategy. The 3 different ways I have observed. 1. Just have a capture box somewhere on the page 2. have an annoying popup for the capture 3. make the email capture the CTA on the landing page and then leads you to the actual sales page afterwards. Maybe there are others that I have missed. What are the Warriors thoughts on these three and other strategies and the best way to get the most emails and the least alienation.

02-09-2009, 01:43 AM	#2
samstephens DLGuard.com War Room Member Join Date: Nov 2004 Location: Central Coast, Australia Posts: 6,199 Thanks: 67 Thanked 257 Times in 117 Posts Social Networking	Re: CB Landing Email Capture Strategies A lot of the Warriors here use a combination of my software, DLGuard, and GetResponse's (aff link) ability to automatically add customers to it's mailing list. This way, anyone who buys from your are automatically added to your list, no need to present them with any boxes to fill in, which can annoy some buyers. If you have any questions about it, let me know, I'm happy to help! cheers Sam
	DLGuard v4.6 Now Released! Full integration with Amazon S3 for authenticated large file and high bandwidth downloads. www.dlguard.com Where size doesn't matter!

02-09-2009, 04:02 PM	#7
bauger HyperActive Warrior War Room Member Join Date: Sep 2007 Location: Ontario,Canada. Posts: 281 Thanks: 0 Thanked 15 Times in 15 Posts Social Networking	Re: CB Landing Email Capture Strategies I like the idea of a landing page to adding it to my responder. I don't mind subscribing to someones list but when I'm automatically added through my paypal I don't like. I think this practice is a bunch of bull and shouldn't be allowed. I know I can unsubscribe but why should I even have to if I never askede to subscribe with that email.
	Make Money While Your Sleep Your Daily Grind is About to End

02-09-2009, 04:31 PM	#8
KirstyJ Warrior Member Join Date: Feb 2009 Location: UK Posts: 7 Thanks: 3 Thanked 0 Times in 0 Posts Social Networking	Re: CB Landing Email Capture Strategies Adding people automatically through Paypal will get you HATE mail - that is a fact! The pop-up boxes ARE annoying but I tend to find that they work best for this - usually if you just ask for the first name + email address ... apparently full names are too much to ask for

02-09-2009, 08:44 PM	#12
bested Warrior Member Join Date: Nov 2008 Posts: 12 Thanks: 0 Thanked 1 Time in 1 Post	Re: CB Landing Email Capture Strategies I'd have to agree that getting my email added to a mailing ask without asking for it would get me pissed off. When I bought something from someone I would sort of expect it though.
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02-09-2009, 09:31 PM	#13
mikemcmillan Mike McMillan War Room Member Join Date: Jan 2009 Location: MI Posts: 1,302 Blog Entries: 5 Thanks: 861 Thanked 1,019 Times in 389 Posts Social Networking	Re: CB Landing Email Capture Strategies Using the "annoying" pop-up has advantages over the static, in-line type capture box. Many people may not make it through the page to get to the static type squeeze box. With the pop-up or hover-over type form it will be put in front of the visitor no matter where they are on the page at the time. NOTE: aWeber allows you to set the time delay before the pop-up pops up. I think the default time is 5 seconds. I have done some experimenting on this and have found that delaying the pop to occur after about 15 seconds actually does better. I think that when a pop up pops immediately, the visitor is being asked to give up their name and email before they even know what the site is about. Giving them just a tad more time at least lets them get a tiny inkling of what's there before they are asked to give up their info. Experiment, if it adds 10% to your opt-in rates it's well worth doing. Good luck! On thing that irks me is when CB vendors set up a funnel so that once you place your order you are not take to a download page immediately, but to a page where they make you submit your name, email and sometimes phone number. I do not do this and I believe it violates CBs terms of service. Once a customer purchases, CB says that they want the customer to be able to immediately download the product. When you set up a new publisher account at CB I believe they check to make sure your download page is actually a download page not some kind of junk like that. But after your first product in an account is approved, new products added to that account are approved immediately so I guess they wouldn't know.