Option to Buy Product During Launch Process
What I've learned from watching and reading about product launches is that in most cases, you send free content to your list maybe 3 times or so, and after you give them the free content and build up anticipation, the product officially "launches" and finally becomes available for purchase.
What seems counterintuitive to me is why we have to withhold the ability to make a purchase until the end of the sequence of free content giveaways. What if someone is ready to buy after the first promotional free content email? Isn't it possible that some people may be interested in buying right away but then lose interest by the time the launch process ends?
My question is, in your experience/opinion, does withholding the ability to purchase during the launch period lead to more sales?
Thanks!
Doron
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