Best resources for learning Google Adwords

This book is tremendous - December 2011 edition.

Some of Perry Marshall's stuff is quite good, too, but it's just not in the same league as the one above, in my opinion.

Those "For Dummies" books tend to be spectacularly well written, well edited and professionally published, and the quantity of information in them, and its reliability, are second-to-none.

I really recommend avoiding most online information and dealing only with the newest editions of standard textbooks published by mainstream, orthodox publishers.

There's a very specific, very compelling reason for this being likely to be beneficial.

Such textbooks have an enormous investment made in them by the publishers, before they're even printed. For this reason, they're obliged to be commissioned only from widely recognised, highly accredited, well qualified experts who are known and trusted, and their output is also peer-reviewed at every stage of its production.

Online information, by comparison, just isn't subject to any realistic, meaningful "quality control" at all and can be devastatingly unreliable. A lot of it is just incentivised opinion from people selling things. Call me a skepchick, but over the last three years I've gradually and increasingly been realising that the generally prevalent views of many IM-related subjects expressed online, especially by its practitioners (who often have a direct or indirect financial interest in their own perspectives) can be little better than a collection of "urban myths of internet marketing".

Reading a "traditional book" really does sometimes open up a whole different world.

For me , i still stay with the google resources for the google adwords knowledge .
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