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Article syndication - Spread out topics or stay narrow?

by Challe77
9 replies
I want to use my articles on 1 site of mine but also use for syndication so that they are viewed on other sites, and linked back to mine for traffic.

The product I´m promoting is very general but has many different sub niches/categories in many areas of life, but with one method that are used in all of them.
So the topics of my articles will be spread out covering many different things. So the sites used for syndication will be in many different niches too.

Is this good or bad, should I try to be more narrow, do you think I should I write 5 articles with 5 similar keywords, or write 5 articles with different topics?

Sincerely
Karl
#article #narrow #spread #stay #syndication #topics
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Challe77 View Post

    So the sites used for syndication will be in many different niches too.
    Yes, this is quite commonly the case.

    Different people have different interpretations of it, mostly because people use the word "niche" with a very big range of meanings. Some people, for example, talk about the "make money online niche" or the "internet marketing niche": this clearly isn't right - those are markets (and huge ones), not niches.

    Originally Posted by Challe77 View Post

    Is this good or bad, should I try to be more narrow
    It isn't so much good or bad as just "how it is". The extent to which it arises depends on how small and accurately defined your niche is, and to what sort of ezines and niche sites you can get your articles syndicated. So it varies.

    One does what one can!

    Specifically, though, it isn't "bad" because there's a self-selection process at play, here: if there's overlapping traffic ("traffic you want") available from an ezine or a site, the publisher/webmaster will syndicate your article. If there isn't, he won't, because it won't interest his readers/subscribers/visitors.

    So, to some extent, it becomes self-fulfilling: if they take your article, you're likely to gain from it. If you can't gain from it, they won't want it anyway.

    So there's no reason not to aim quite widely.

    Originally Posted by Challe77 View Post

    do you think I should I write 5 articles with 5 similar keywords, or write 5 articles with different topics?
    This one's hard to answer without knowing the parameters and background details of the niche! But if there are plenty of "different topics" available, I'd aim for a spread of them, before duplicating any one too far, to the exclusion of others.

    Bear in mind that with article syndication, very small numbers of articles can sometimes attract floods of traffic.

    For each of my niches, I produce only 3 articles per month - and that's plenty for me to develop a full-time business.

    What matters is how widely you can have them syndicated, not how many of them you have to start with.
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    • Profile picture of the author fin
      I'm spreading out my topics as much as possible. Mind you, I only have one site.

      I guess it will help to have 20x as much possible syndication outlets.

      I guess you have to make sure than no matter where your articles are, they should benefit the potential visitors.

      If they won't sign up to your list or re-visit your blog multiple times, then you're just wasting your time.

      I guess this is where perfect planning comes in: when you're picking the niche and potential syndication outlets.
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    • Profile picture of the author Challe77
      Originally Posted by Alexa Smith View Post

      What matters is how widely you can have them syndicated, not how many of them you have to start with.
      I actually got an e-mail from someone wanting to put an article on my page, but this is the thing I don´t really understand, why would I put up their article which links to their site/offer, I will loose traffic from my site, what is the benefits from me / other syndicator except from getting content?

      I have a blog that is auto blogged (is auto blogging good?) with new content automatically, but this has not increasing traffic at all, which I assume is why other blogs want new content?

      What is the difference between auto blogs and people manually looking in ezines and putting content on their sites, and if this is more effective, why is that so?


      Sincerely
      Karl
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Challe77 View Post

        why would I put up their article which links to their site/offer, I will loose traffic from my site, what is the benefits from me / other syndicator except from getting content?
        You say "except getting content" as if that isn't a big deal, but to someone with an authority site, or something they want to become an authority site, or someone with an ezine to compile, getting high quality content (and without paying money for it!) is absolutely huge.

        Not if they're a direct competitor, probably. My direct competitors won't syndicate my articles.

        Not all websites belong to marketers, you know?

        And many of the ones that do, don't belong to your direct competitors.

        And one tries, to some extent, to choose one's niches ensuring that that's so.

        Originally Posted by Challe77 View Post

        I have a blog that is auto blogged (is auto blogging good?)
        I think it's crap, myself, but opinions differ.

        It's a business model of sorts, I suppose, if you like that kind of thing.

        I hate it, myself.

        Originally Posted by Challe77 View Post

        What is the difference between auto blogs and people manually looking in ezines and putting content on their sites
        Auto blogs are typically (not always) part of an automated, SEO-based approach; their webmasters often have huge numbers of these sites from which they hope to derive some income from "link-clicking", whether it's AdSense or whatever (some people even try to make some affiliate sales that way, I've heard, however much it stretches the imagination), without list-building, relationship-building and so on. It's a completely different world.

        Originally Posted by Challe77 View Post

        if this is more effective, why is that so?
        One builds a real, asset-based business; the other typically doesn't. I dare say that having enough of those sites may produce some sort of income. We're close to exhausting my limited knowledge of "auto-blogging", though, now.
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      • Profile picture of the author Ord Allenbea
        Karl,
        Unless your "auto blog" is using all your own content then you are keeping your site back from huge benefits. Your traffic will depend upon many different factors but the quality of that content is one huge factor.

        You pulling in others junk articles from junk article directories is not going to gain you what you want. Unless you have a syndication network or a news website. You should be using your own content to build your site.

        Speaking on authority sites and giving away links and losing traffic. I find it amusing that many in marketing have the authority linking stuff all wrong. Here is a fact for you - Linking to an authority site actually will help increase your rankings.

        Most seem to think they should have links from authority sites pointing to their own to increase traffic. While this may be partially true it is not 100% true because the fact is Google does give credit to those sites that link to an authority.


        Originally Posted by Challe77 View Post

        I actually got an e-mail from someone wanting to put an article on my page, but this is the thing I don´t really understand, why would I put up their article which links to their site/offer, I will loose traffic from my site, what is the benefits from me / other syndicator except from getting content?

        I have a blog that is auto blogged (is auto blogging good?) with new content automatically, but this has not increasing traffic at all, which I assume is why other blogs want new content?

        What is the difference between auto blogs and people manually looking in ezines and putting content on their sites, and if this is more effective, why is that so?


        Sincerely
        Karl
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  • Profile picture of the author Ord Allenbea
    Karl,
    It is always a good idea to use a wide range vs using a narrow range. For example posting 100 articles about printer ink only gets repetitive and looks spammy. If you was to post about printer ink, uses of a cannon printer, what type of paper, and etc then it does not look so spammy.

    Although you are selling printer ink you can still write informative articles based on paper and printers. Offer your readers something to engage with and explain why using certain type of paper will produce different results when printing.
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  • Profile picture of the author clarest
    Since all your articles are geared towards promoting that one product then the variety of topics covered wouldn't hurt.
    Signature

    "There are no new fundamentals. Be suspicious of someone who says 'I've got a new fundamental.' That's like someone inviting you to tour a factory where they are manufacturing antiques." ~ Jim Rohn on fads

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  • Profile picture of the author Challe77
    ok, so since this one blog currently don´t receive much traffic I could delete all the auto articles without worrying about that google would hurt my rankings since seo is not my main source I will use to get traffic, and start putting some of my own content on that site instead.
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    • Profile picture of the author Ord Allenbea
      I would never suggest for anyone to delete content but here is the thing. If that content is not high quality then it does more damage than good. What I mean by high quality :

      Your articles must contain proper spelling and grammar, semantically related words, and read at a proper grade level that corresponds to your niche, according the Flesch-Kincaid readability test. They must be engaging and attract visitors at the same time.

      Trust me articles are not just some written pieces of content (it is my opinion all content should be seo'd + written for readers both). You really should click on that panda update link in my sig as it will explain all this in GREAT detail.

      With that said if your content is poor then I see no issue on deleting it and starting over. It is better to start over vs trying to throw a bandage on something.


      Originally Posted by Challe77 View Post

      ok, so since this one blog currently don´t receive much traffic I could delete all the auto articles without worrying about that google would hurt my rankings since seo is not my main source I will use to get traffic, and start putting some of my own content on that site instead.
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