An Easy $200 Sale All Because of One Magical Question
Words are so powerful. I've never considered myself a sales person, but doing Internet Marketing and being exposed to great salesmanship will make you instinctively very influential.
Here's a sales lesson which I put into action and made a quick $200 with yesterday from asking one question.
The first part is something I picked up from Jay Abraham. He says to always offer your customers the opportunity to purchase multiple products from you. Don't place a limit on the quantity they can buy and you can't help but increase the amount of your average sale.
So from that lesson, I added this to the bottom of one of my sites:
"Contact Us for Special Bulk Order Discounts"
The second lesson I applied in this instance was to always phrase questions to trigger your desired response.
For example, if someone buys a hamburger from you and you want to sell them a drink, instead of asking "do you want a drink with that?" - the proper question is "Do you want a soda or juice with that?"
Do you see the difference?
The first question gives the customer an easy Yes or No reply.
The second question is much more likely to result in an add on sale. People will respond to the options you give them.
So how did I apply these two lessons to make money?
Yesterday I got an email from a customer who was interested in one of my products. She asked about the Bulk Order Discount. If I didn't provide that option, I would have never had the opportunity to make a big sale.
She went on to ask how much it would cost to buy a quantity of 6.
I responded by telling her that 6 was not really "bulk" but if she bought 10 I could give her a special price of $19.99 each, but only until Friday. Honestly, I just made that up on the fly but it sounded good :-).
I then concluded with one question:
"Where should I email your invoice?"
And like magic, her next email said: "thank you so much, please send it to email@customer.com"
Cha-ching a quick $200 just by offering a multiple quantity opportunity and eliminating an easy Yes or No reply.
How can you apply these simple lessons to your own business?
Here's a sales lesson which I put into action and made a quick $200 with yesterday from asking one question.
The first part is something I picked up from Jay Abraham. He says to always offer your customers the opportunity to purchase multiple products from you. Don't place a limit on the quantity they can buy and you can't help but increase the amount of your average sale.
So from that lesson, I added this to the bottom of one of my sites:
"Contact Us for Special Bulk Order Discounts"
The second lesson I applied in this instance was to always phrase questions to trigger your desired response.
For example, if someone buys a hamburger from you and you want to sell them a drink, instead of asking "do you want a drink with that?" - the proper question is "Do you want a soda or juice with that?"
Do you see the difference?
The first question gives the customer an easy Yes or No reply.
The second question is much more likely to result in an add on sale. People will respond to the options you give them.
So how did I apply these two lessons to make money?
Yesterday I got an email from a customer who was interested in one of my products. She asked about the Bulk Order Discount. If I didn't provide that option, I would have never had the opportunity to make a big sale.
She went on to ask how much it would cost to buy a quantity of 6.
I responded by telling her that 6 was not really "bulk" but if she bought 10 I could give her a special price of $19.99 each, but only until Friday. Honestly, I just made that up on the fly but it sounded good :-).
I then concluded with one question:
"Where should I email your invoice?"
And like magic, her next email said: "thank you so much, please send it to email@customer.com"
Cha-ching a quick $200 just by offering a multiple quantity opportunity and eliminating an easy Yes or No reply.
How can you apply these simple lessons to your own business?
You might not like what I say - but I believe it.
Build it, make money, then build some more
Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!
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You might not like what I say - but I believe it.
Build it, make money, then build some more
Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!
"Whether you think you can or not...you'll always be 100% right!" |