Need help on a decision

12 years ago

Figure out who your main market is. Who is going to buy this course. Who does it appeal to. I'd suggest you first write your sales material as though the course is already finished. Mention all the benefits and features. Tell people why they need it. Tell them why they need it over tens of thousands of other marketing courses. You should spend a lot of time getting your head around who your buyers are and write for them.

Then create the written version of the end product for those buyers. Since you've done your homework you know their fears and joys and what the want and what they definitely don't want. Create your product with that in mind.

Explain stuff so a new marketer can understand while not talking down to a veteran. Get it all into a Word doc or Open Office. Put in illustrations and charts if you need to. When that's done turn that thing into a PDF.

Once you have that finished record it to audio and finally create a video series. If you're not up to the audio and video stuff find someone who will do those parts well. Now you have an excellent course that appeals to people who like to read, watch and listen. Good luck.

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ScouterGuy

12 years ago

I would suggest reading a book or two on the topic. Searching through this forum for posts around ebook promotion, webinars, etc.

Oh, one book I really enjoyed was How to Write & Sell Simple Information for Fun and Profit by Robert W. Bly.

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Azulthewise

12 years ago

Originally Posted by ScouterGuy

I would suggest reading a book or two on the topic. Searching through this forum for posts around ebook promotion, webinars, etc.

Oh, one book I really enjoyed was How to Write & Sell Simple Information for Fun and Profit by Robert W. Bly.

thanks for the book suggestion and seems we were thinking much the same thing there

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Azulthewise

12 years ago

I was thinking of make the course in video format I assume ill still have to have those same considerations. If I did say a video format I could pre-make most the course and perhaps leave the first vid undone and make it a webinar? Just shooting out ideas xD

Thanks
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travlinguy

12 years ago

Originally Posted by Azulthewise

I was thinking of make the course in video format I assume ill still have to have those same considerations. If I did say a video format I could pre-make most the course and perhaps leave the first vid undone and make it a webinar? Just shooting out ideas xD

You can maybe skip the audio part but video only or PDF only and you'll leave money, a lot of it, on the table.

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Azulthewise 12 years ago

Originally Posted by travlinguy

You can maybe skip the audio part but video only or PDF only and you'll leave money, a lot of it, on the table.

So I should incorporate all of it into the course? I see and that would add much needed value to it.
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- K1 12 years ago
  
  Include interviews in your book with some people more prominent then yourself and leverage their credibility.
  
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nohypo

12 years ago

write a blog .build email list

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Green Diamond

12 years ago

Look for easy way to start.

Don't go for something belong to SEO, Online marketing alone &...

What I can suggest you is a combination of both offline/online marketing which let you to have gain clients from internet.

This way, you can earn money & you don't need to professional on that.

Anything just let me know.

Thanks
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wilsonljx 12 years ago

I would recommend you to come up with a series of newsletters if you are targetting the beginners. Usually, I prefer reading newsletters than looking through videos because newsletters seemed to be giving the same content and it is straight to the point.

Video will come in handy if you are sharing some higher level of things which are not mentioned by many people.It is just my opinion
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- livethedream 12 years ago
  
  The one thing that will get you customers is providing PROOF that your methods work. With video you can show people the results you are getting and what this course can do for them.
  
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Flyingpig7

12 years ago

Don't forget to include a transcript of the video, as a Partially Deaf person I find that invaluable in following what someone is saying, that also goes for those whose English is not their first language.