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trying to sell stuff to people while they're hanging out with their friends at the bar

by Sid Hale
6 replies
I came across this article about Facebook on Bloomberg, this morning.

I think it's worth a read.

Retailers Shut Facebook Storefonts Amid Apathy - Bloomberg

I have my own thoughts, but wonder how others read this.
#bar #friends #hanging #people #sell #stuff #they’re #they’re
  • Profile picture of the author Andyhenry
    I think some of those companies are just too far up themselves to realise they're wasting their time with Facebook.

    They're approaching it from a "there's a big group of people - let's sell to them" attitude and not giving the environment due consideration.

    If I go to a computer shop and they have a computer I want - I'll buy it or at least be interested. If I go to get my haircut and the salon is selling the same computer - I'm not interested because that's not why I'm there and I also don't trust their knowledge, support etc.

    With social networks the dynamics are different and they need to be considered.

    These big companies treat them just like another Google PPC advertising platform and are bound to struggle.

    They need to think about PEOPLE - why they're there, what their expectations are - and THEN consider why best to fit that knowledge into their marketing mix or sales strategies.

    Andy
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    nothing to see here.

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    • Profile picture of the author Sid Hale
      I think we're on the same track, Andy.

      I think Facebook can be a great place to get exposure, and "attract" visitors - but it's still very much like cold-calling. You can introduce yourself via facebook, but you may also get the door slammed in your face.

      At the point of first contact, a good "elevator pitch" is essential to getting a foot in the door, and some good free content (after getting them to our own site) could help us begin forging a relationship that may allow us to get them as a return visitor and/or to optin.

      The actual selling probably should wait until after we've attained some degree of trust.
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      Sid Hale
      Coming Soon... Rapid Action Profits (Pro)

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  • Profile picture of the author Anonymous Affiliate
    I'm not an expert in Facebook, but it seems to me that it's better as a traffic gathering tool than as a conversion point (pretty much like blogs, a field I'm far more knowledgeable about). You gather your traffic there and then you redistribute it forward to your conversion sites.
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  • Profile picture of the author skyyisthelimit
    Yea. Ive heard a lot of people disliking selling stuff on facebook.

    I do as well ( disliking it haha )
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  • Profile picture of the author Elmar
    I had a lot of success with facebook both with my campaigns and my clients. The trick is not to send them straight to a sales page. Its great for list building and establishing relationships.

    To answer your question:
    There are a lot of things you can sell guys at the bar while they are hanging out with friends.

    1. Shots
    2. Condoms
    3. Companionship
    4. Cab ride home

    Its all about matching the product to the markets need.
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  • Profile picture of the author YasirYar
    Selling your stuff in the right market has its advantages. For this the best way is to make your own market place where you can gather your clients and people who are willing to listen to you. FB offer that platform but you have to know how to use it to your advantage.
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