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The Health & Fitness Market

by DocJohnDavis
11 replies
Hello Warriors,

I've got a quick question for those of you who market to health and fitness buyers. Have you noticed a sharp decline in this market's buying patterns over the past 6 months?

I'm curious if the economy has pushed health into the "want" column instead of the need column for many buyers.

Now before you blast me about how a good marketer should be able to sell ice to an Eskimo, I just wanted to see if anyone is experiencing slower sales than normal in this segment. Yes, I realize that the marketing will have to be kicked up a notch. But I'd like to get some perspective on the issue if I can.

It's great to be here in Warrior land! All comments are appreciated.

Doc John
#fitness #health #market
  • Profile picture of the author Darth Executor
    My sales in this niche have been holding up at a very stable 0 for the past few months so I haven't noticed any changes.
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    • Profile picture of the author mookinman
      Originally Posted by Darth Executor View Post

      My sales in this niche have been holding up at a very stable 0 for the past few months so I haven't noticed any changes.
      PMSL! I know how you feel, Darth! I actually made an attempt to write articles in the health & fitness niche at one point, but then I realised I'm probably not best qualified to write on the subject!

      In all seriousness, I'd probably have to agree this kind of thing is more of a want than a need, in the current economic climate. I'd expect the "work from home" niche is absolutely rocketing at the moment. The ads on facebook seem to have changed suddenly from the usual dating and loans type stuff to "how I make $3453 every day using Google"
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  • Profile picture of the author Lambert Klein
    My health product sales are about 1/3 of what they were 18 mos ago.

    It's picking up some though this last month. Not sure if it's the economy or me working harder lately...

    Lambert
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  • Profile picture of the author Ron Killian
    Maybe because of all the big fat loser shows? Course those have been around a while I guess.
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  • Profile picture of the author HarveyJ
    Banned
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    • Profile picture of the author Josef Kane
      Originally Posted by HarveyJ View Post

      Most fitness products and supplements are a pure luxury item, and most people that are serious about fitness know that they can get the same results, short of steroid abuse, if they just work at it a bit harder and longer.

      Stupid fat arses are still signing up to "free" pill rebills.
      Surely that should be steroid use as the purpose of the steroid is to enhance protein metabolism and thus assist in building muscle which was their designated purpose? Abuse would be taking them for your headache which it would not help as hypertension is a common side effect due to water retention. In fact that is a good niche as the old muscle heads will pay out for info on gaining a few extra pounds of muscle whilst depleting 1% more body fat.
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    • Profile picture of the author Wiggy0618
      Originally Posted by HarveyJ View Post

      Most fitness products and supplements are a pure luxury item, and most people that are serious about fitness know that they can get the same results, short of steroid abuse, if they just work at it a bit harder and longer.

      Stupid fat arses are still signing up to "free" pill rebills.
      I was watching an episode of "The Big Idea w/Donny Deutsch" on CNBC a few months ago (I think the show has since been canceled/put on hiatus).

      The show was discussing (more or less) what people could/should do about starting up their own business in such a poor economy.

      One of the things being discussed was that certain industries/niches actually thrived in poor economies. This was b/c the poor economy has people feeling bad, down, etc., and they're looking for a way to feel better.

      For example, they said that people still tend to go out to see movies pretty often in bad economies. It only costs $7-10, and is a good way to "escape" for a few hours.

      They said fitness was in this category as well. Somebody might not be able to afford to buy a new house or a new car, but they can afford to join a gym.

      That sort of thing.

      What do y'all think?
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  • Profile picture of the author Wiggy0618
    Though steroids do enhance protein metabolism, their intended use is actually not to build muscle, but rather to decrease/minimize muscular recovery time. This is why their generally used in medical settings - to help the body recover/heal/rebuild when it is in a state of series injury (say after a major surgery, accident, etc.).

    Steroids allow one to build muscle/strength due to allowing the body to recover faster. When you recover faster, you can train more often, harder, etc.
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  • Profile picture of the author Josef Kane
    That is why it is not abuse as they are being used for the intended purpose. There does become an ethics issue when people using steroids compete with non steroid takers but people think that all that needs doing is popping some tabs or injecting some juice rather than a shed load of training.
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  • Profile picture of the author Josef Kane
    I suppose for a fail proof business you could take a leaf out of old Ron Hubbard's book and start up a religion. That was the response he got when he asked about earning money, "If you want to be rich start a religion".

    Just near my parents there is a community centre that hires out its function rooms and you get all these strange denomination names have their meetings there and every group leader that turns up always seems to be driving a very nice mercedes or BMW. Never fails to surprise me when we are there setting up for one of my dad's markets the motors being driven.

    There doesn't seem to be any let up in people paying for a blessing etc. Not bad work if you can get it.

    Before a ton of people get offended have a look round, especially some of the old TV evangelists, and you will see what I mean.
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  • Profile picture of the author Jeannie Crabtree
    Yes, I have seen a decline over the last few months. Usually January picks up quite a bit for my health sites and they did not this year.

    I do think it is a sign that many people are have put their health at a lower priority than before, reading up on what to do for health conditions, etc.

    This means not paying for health care or supplements, or going to cheap brands from discount places.
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  • Profile picture of the author DocJohnDavis
    Guys,

    Thanks for all of the great responses to this simple question. The Warrior Forum is great for this kind of feedback. Thanks for the comments on seasonality and the low desire by many to change for their health. On the other hand, I also appreciate the feedback from those of you who haven't experienced any drop off in sales.

    Thanks for being solid members in the community.

    Doc John
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