High priced products for NON business & Marketing niches

I generally agree.

But there are some niches that out-price IM, such as real estate or career-specific stuff.

For example, if you are in an industry that requires you to retest every few years to keep your credentials, people will pay obscene prices to get that kind of information product and training -- because they want to keep working.

I know someone in an industry like that -- offering pre-test materials for study to people in a particular industry.

The price tag on the product is generally predicated by how much people want the information.

Take for example a couple who have been having difficulties making a baby. Any information product in that niche worth its salt is probably pricey.

Even in niches like curing cancer, info products can be really expensive.

How bad prospects want the information will always determine what you can charge for the information.


p.s. Unless you buy me the ferret and convince me that you can teach me how to make him talk, that product is worth little if anything. :p

Yes, sorry Phil but (maybe intentionally) your comments are coming from a very limited mindset.

Sure there are lots of cheap products in other niches but there are also massively increased prices too.

Let's look at software. Most IM scripts and tools sell for no more than a few hundred dollars. Most businesses pay a LOT more than that for almost any piece of software. We're talking hundreds of thousands of dollars for a software solution that most IMers wouldn't pay $1k for.

The issue isn't whether there are high ticket products elsewhere, it's whether you choose to focus on problems which the customer places a low value on or not.

It's the pain felt from having the problem that drives the price not necessarily the niche.

If you think paying $500 for something will ultimately get rid of a pain you feel $500 with, or that you'll make more than $500 back with then it can be a simple decision.

There are a lot of industries where one good white paper positioned as an authoratitive piece of industry research can sell for a couple of thousand dollars with no problem at all.

If you're a high tech company and desperate for information on where your target market are spending their money and in what volumes, you might not think twice about paying for access to that information.

Andy

University courses (college courses in the US) are high priced info products for just about any nice and hardly any of them are marketing.

People pay based on the perceived value they are going to get from it.

I see exactly what you mean.

Ferret-training is perhaps a low-priced niche.

There are other, high-priced niches, which have nothing to do with business management or internet marketing, in which there are five-figure products marketed online.

Someone remind me: what do those Anthony Robbins courses change hands for? All those private jet charters? All those African safari-park holidays? All those glittery watches for glitter-chicks? All those home extensions and gazebos? All those resort healthcare plans, and the "foreign vacations/travel including maxillofacial and cosmetic surgery" packages?

There are some information products, too: plenty of self-improvement ones on ClickBank and in similar places, for several hundred dollars, anyway. I suspect not so much for the infertility niche, though it's just the sort of area in which "desperate buyers" might pay very high prices.

I recommend this e-book (it was one of the very first things I ever bought online, and one of the best): http://desperatebuyersonly.com/

I'm not sure if this is any way connected, but I recently created a new product/account at clickbank. Priced at $147 but was denied at first they said only new accounts can can start off at $50 until there's a history of good sales, low refund rates then they would bump it up. But that was waived anyways since this I wasn't new to CB and linked it to my other accounts.

Look in your backyard and work with local businesses who are willing to spend a lot of money on new clients.

Custom home builders, realtors, lawyers, dentists, etc. There are dozens of industries where businesses will pay handsomely for a new client/patient/customer.

These businesses won't have an affiliate program of course; however, you can enter into an exclusive deal with them earning huge referral commissions.

This is my latest venture and it's working well. There are too many opportunities in my home town (and I suspect yours). I've started with 3 businesses and could add more any time (I want to fully ramp up what I have on my plate first before expanding). Once you have one happy client, getting more isn't hard.

Moreover, ranking in the search engines locally isn't too hard. There are tons of keywords not being used. Most businesses go for the same keywords (then give up and pay for Adwords). With a little keyword research you can find tons of great local keywords with pretty much no competition at the local level.

Anyway, this model requires a little effort in securing a client, but once you do, the revenue flows fairly quickly. If your commissions are high enough, use Adwords as well as SEO. I do both and it works.