Article Marketing People Seem To Think It is Dead Post Panda

Most don't fully implement article marketing into their business. Some think that a few articles with a few views is OK and will tell you that it is dead. If you can contact anyone on the top authors of ezine, they will probably tell you it's still alive and kicking.

The only people who think article marketing is dead, post-Panda (although it's true there are plenty of them) are people who are confused between "article marketing" and "article directory marketing".

All those threads called things like "Is Article Marketing Dead?" (there are about 100 of them here) are started off by, and contributed to by, people who have been trying to use article directories for their own backlinks and/or their own traffic.

That is dead ... but it isn't "article marketing".

And incidentally, it was dead well before the Panda updates, anyway.

The reality, as so many successful article marketers have been saying here so consistently for almost a year now, is that the Panda updates were hugely beneficial to article marketing. For a start, it's now become much, much easier and more beneficial to use article directories for the purpose for which they've always existed in the first place, without worrying that they can ever outrank your own site.

Posts #2 and #6 of this little thread give the details: http://www.warriorforum.com/main-int...ries-work.html

Slightly, Charlie, yes - it's become much more beneficial, now - but that's all. Other than that, it's unchanged. It's the same now as it was when it was first started. (It hasn't really changed much, even throughout the late arrival and early departure of the people trying to twist it into a kind of SEO with their mass submissions, directory marketing, spinning and all the other nonsense, all of which many people are now gradually learning is a complete waste of time.)

That has nothing to do with article marketing, Charlie. That's to do with SEO. Article marketing isn't a form of SEO: it's a traffic generation method in its own right, regardless of SEO.

Those are pretty useless links, Charlie. They're not context-relevant. "Numbers of backlinks" are almost unconnected with SEO realities, today.

We can all see this for ourselves from the regularity with which lower-PR pages with far fewer backlinks are outranking higher-PR pages with mass directory/web 2.0 backlinks in Google's SERP's. All that really matters now are quality and relevance.

The kind of super-beneficial backlinks you can get from real article marketing are the ones described in the last paragraph of this post: http://www.warriorforum.com/main-int...ml#post5035794

I think Panda made legitimate article marketers more credible. People who really made the effort to provide quality content and took the time to write something relevant. Article marketing isn't dead, it just got rid of those who took advantage of the system and gave websites with relevant content a fighting chance.

I know one thing for sure that isn't dead.

Alexa Smith posting in Is Article Marketing Dead threads

Well if you submit articles to Build my rank network, Unique article wizard and of course Article samurai, U will see good change in your rankings as well as inflow of people to your website. It has happened to me before panda and After panda as well!!

The Google Algorithm update previously has moved article submitters to be very choosy and follow certain rules. In that case the purpose can be served to an extent when someone adds it as a part of seo. Well, it depends how you choose your horses and put them to use.

It works if you have a unique content and not a duplicate one. Also you have to have an article that drives traffic - one that catches the attention of many readers.

When people say that something is "dead," what they actually mean is "I used to make money doing this but I don't anymore and I can't figure out why."

My Zombie Blogging method, for example, is "dead." (No pun intended... okay, yes, pun intended LOL ) I had 20 blogs that earned me $30 a month for a year and a half. Then they stopped. I don't know why.

However, instead of coming here and complaining about it, I have put figuring out why onto my to-do list. Because that's what a responsible business owner does when things stop working; he replaces them in the short term, and fixes them in the long term.

Article marketing works just fine for some people. If it's not working for you, fix it. Find those people. Find out what they do. Do the same yourself. Simple. Not as simple as posting "article marketing is dead" threads, though.

Plenty of article still ranking in Google and I assume still making money.

I don't know about anyone else, but my idea of article marketing is pitching my own articles to popular publications and building up my name that way. Obviously, things like article directories are going to lose effectiveness as more and more people get on the bandwwagon, and that would be true even if Panda still meant a bear that hangs out at the North pole and promotes Coca-Cola. The easier something is, the less effective it is. Actually getting articles into a respected publication is the hardest form of article marketing, and therefore, likely the most effective.

Thanks guys this certainly leaves what to discuss. It really boils down to what you are using article marketing for.
As Alexa raised some good points article marketing can be used for SEO purposes and if done correctly is still quite powerful. I have seen it work well. Again the key is done right.
It also can be used as a means to an end. You can easily gain some good traffic with it if you have a good article. The article itself can be viewed wherever it is posted, and can be taken by others and posted on their sites which you would then get click throughs there.

Panda "slapped" all wild sites ("wild" as in sites and blogs which have 1000s of various subjects, article directories, web2.0 etc.) which is a GOOD thing.

While i am still using the occasional article submission and web2.0 i do this merely for link diversity, but i simply THINK that "conventional" article marketing with blasts to 3000 article directories (where 2900 of them are pure junk) is not effective anymore.

Even more now than before panda, i think its better to submit to very few sites like press release sites,ezine maybe...RATHER post good content as a guest post on a related blog or similar instead of on a "wild" site. Just my $0.02

Likely the difference between you and the masses is that you are making your decision based on experience, and they are making their decision concerning what they want to believe. :p

Article Marketing can never die, so long as our browsers continue to enable us to read words online.

Isn't the whole point of marketing to get EXPOSURE?

So anyone saying that it's dead, was not really marketing, but rather, those folks were using one method, that clearly did not get exposure anymore (for them).

I am hearing a lot of confusion from people who clearly do not understand the concept of marketing.

The internet is one of the largest and fastest sources for information these days, some people are truly embarrassed to ask their parents, friends, or doctor certain questions, so they head on line to get an answer in private.

This is never going to stop, which means there will always be a large base of people looking for information online. How a person delivers that, and if the delivery is profitable is the marketing aspect.

Marketing is not just failing at Google. Hahaha. There are so many areas to win, if people would really take a chance to look deeper.

Am still having a lot of success with article marketing. I think it's really one of the only methods that has never went out of style for hundreds of years. So many things change but article marketing never does really.

Amen Sista!! :-)

On the contrary, not only is article marketing not dead after Panda, I think it is because of Panda and my articles on reputable sites that were of high quality and original allowed my sites to greatly increase in the rankings.

Plus, I still get a lot of very targeted, highly converting traffic from my articles when they get syndicated.

Article marketing (my way) is definitely not dead and I use it consistently.