Should I raise the membership price?
Apart from a predictable segment of buyers who cancel their subscription after the free trial, the stick rate seems to be very good. Generally, if they stay past the first month, they'll stay several months.
So this makes me consider raising the membership price (just for new members) from $19.95 per month to $29.95.
But I'm somewhat hesitant at the same time. I don't want to scare off too many potential buyers either with the new price point.
There is also one issue in particular that concerns me: both the membership program and my core product are in audio format. If I raise the cost of the membership program, its monthly cost will be 75% of the core product cost (which is 39.95). However, it only has per month 1/3 the amount of content the core product has.
I'm wondering how I justify this to potential buyers so it doesn't seem odd that the membership program is so much more expensive overall than the core product, despite the content being in the same format.
I'd love to hear your thoughts on this and your experiences with raising the price of a product.
Thanks,
Eduard
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