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What's your favourite style of sales video?

by Adrian Int
4 replies
Howdy.

I've been doing a lot of thinking lately about different types of videos as I come closer to the point at which I create a sales video for my latest project..

Recently, I put together a "kinetic typography" video to use as a gateway to my project, and now I'm leaning towards a stop-motion animation style video for my sales video. I'm also a fan of those speed drawing videos.

I think those formats all have a good degree of "entertainment" value, on top of conveying important information to the viewer. I've seen some pretty engaging "talking head" videos too...

No doubt a few of my fellow warriors have been in this position before and, as always, I'm interested in hearing alternative points of view. I'm quick to admit that I don't (and can't) know everything... so what are your thoughts on sales videos?

Which videos styles do you use for your own products/promotions and why do you use 'em?

I look forward to your response.

Cheers,
-Adrian Intveldt
#favourite #sales #style #video
  • Profile picture of the author Arroway
    I prefer the kind of video where I see a person talking to me, and that in a natural way. If he's trying to convince people a bit too much, then I don't like it. Videos filled with animations and crazy music are awful, totally cheesy and overdone.

    Allen
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    Allen Arroway - marketer, philanthropist and passionate teacher.
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    • Profile picture of the author Adrian Int
      Originally Posted by limerickbob View Post

      My major concern with the sales video presentation is that sometimes the video itself over shadows the message and what you want to convey to your prospects may be sacrificed for the entertainment value of your content. This is why I sometimes prefer talking head videos. Good luck!
      I've seen my fair share of talking heads and I do agree. I think their strength lies in adding to viewer's ability to relate to the speaker, at least in my opinion. Definitely a strong candidate for "self-branded" stuff!

      Originally Posted by Arroway View Post

      I prefer the kind of video where I see a person talking to me, and that in a natural way. If he's trying to convince people a bit too much, then I don't like it. Videos filled with animations and crazy music are awful, totally cheesy and overdone.

      Allen
      Another vote for talking heads.. haha..


      Thanks for the responses!
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  • Profile picture of the author viet831
    An animated or typography would be my picks and ones I use for my own online business ventures. They require little work to put together eg no need for photos being taken etc. You just need to get the production team developing the sales video for you to infirmary your brand image and animate the whole thing. You just sit back and wait for the awe-inspiring results! haha
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    Why you need a Sales Video to increase conversions

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  • Profile picture of the author Trevor M
    I also prefer to see the person that's talking. The best ones are done in a professional setting in casual clothing in my opinion. Nothing too full on, but still professional nontheless.

    While on the subject I can tell you what I hate.

    I hate sales videos that start automatically. And I also hate the ones that you can't see the duration or change the current time of the video.

    They're my pet hates. If I ever go onto a sales page with either of them I hit the back button immediately.

    - Trevor
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