Update Your Leader Boards
How many of you here have actually promoted a product with a leader board and a contest?
I don't care if it is a clickbank product, a WSO, a private affiliate program, whatever...
How many of you have seen the growing trend of people that do not update their leader board or follow through with their contest after the product is promoted?
Now...
Affiliate contests are not the reason I promote a product.
I could honestly care less about the $50-$500 or whatever the contest winners get.
I do care about the product and the leader board though.
The reason I care about the leader board is because I am curious to see who can perform as well as I do or better. This opens the door to a potential future interaction with a marketer who also has a receptive list. (Exactly the reason I get contacted by a lot of people.)
Here is what I recommend for people that want to launch products and have a contest or leader board applied to them.
Setup a minimum number of sales that an affiliate needs to make to earn a chance to win the contest.
Don't put out a $1000 prize for the winner of a contest on a product you
are selling for $7.00 that you may only sell 100 of. Unless you set a limit
of the number of sales you have to reach to be eligible.
O.K...
Let's see... you are selling a product for $7.00
You will probably only get $3.50 before paypal fees on most of the sales.
You will need at least approx 286 sales to cover the prize.
hurr... durr...
Let's say you're selling something for $27.00
You're giving affiliates a $500 prize for the one with the most sales.
Make it so the the winner has to be the one with the most sales over 40 units. Then your basically just giving them your half on only the sales they made.
Is it really that hard to figure this stuff out ahead of time?
Then those people like me that could care less about your prizes, will still see the leader board updated.
You also won't look like an @$$ to every affiliate that promoted your product.
When I say it is a growing trend...
I mean literally that out of the last 10 products I promoted that had a leader board and stupid contest... only 2 updated their leaderboard and followed through.
Those other 8... went on my crap list of never promoting for them again.
Plus they also made a sale from me... because I buy the product myself. So they lost another future sale.
Think about how you are perceived... it makes a big difference...
.
I don't care if it is a clickbank product, a WSO, a private affiliate program, whatever...
How many of you have seen the growing trend of people that do not update their leader board or follow through with their contest after the product is promoted?
Now...
Affiliate contests are not the reason I promote a product.
I could honestly care less about the $50-$500 or whatever the contest winners get.
I do care about the product and the leader board though.
The reason I care about the leader board is because I am curious to see who can perform as well as I do or better. This opens the door to a potential future interaction with a marketer who also has a receptive list. (Exactly the reason I get contacted by a lot of people.)
Here is what I recommend for people that want to launch products and have a contest or leader board applied to them.
Setup a minimum number of sales that an affiliate needs to make to earn a chance to win the contest.
Don't put out a $1000 prize for the winner of a contest on a product you
are selling for $7.00 that you may only sell 100 of. Unless you set a limit
of the number of sales you have to reach to be eligible.
O.K...
Let's see... you are selling a product for $7.00
You will probably only get $3.50 before paypal fees on most of the sales.
You will need at least approx 286 sales to cover the prize.
hurr... durr...
Let's say you're selling something for $27.00
You're giving affiliates a $500 prize for the one with the most sales.
Make it so the the winner has to be the one with the most sales over 40 units. Then your basically just giving them your half on only the sales they made.
Is it really that hard to figure this stuff out ahead of time?
Then those people like me that could care less about your prizes, will still see the leader board updated.
You also won't look like an @$$ to every affiliate that promoted your product.
When I say it is a growing trend...
I mean literally that out of the last 10 products I promoted that had a leader board and stupid contest... only 2 updated their leaderboard and followed through.
Those other 8... went on my crap list of never promoting for them again.
Plus they also made a sale from me... because I buy the product myself. So they lost another future sale.
Think about how you are perceived... it makes a big difference...
.