When figuring your conversions do you count your hops or total traffic?

Jakehyten · 02-10-2009, 03:34 PM

When speaking of conversions if my website gets 300 visitors and I only make 3-4 sales im about 1% conversion rate. But If i am getting 150 hops from that traffic and sell 3-4 im at 2% conversion.

when people talk of conversions which are they talking about?

Jakehyten · 02-11-2009, 03:26 PM

anyone know anything about this?

FleshJoe2005 · 02-11-2009, 03:28 PM

Count total traffic, since thats presumably what you're paying for.

Kyle Tully · 02-11-2009, 03:30 PM

Conversion is based on how many unique visitors to the salesletter buy.

I don't quite understand the difference between "visitors" and "hops" in your post... but it sounds like the hops is what you should be looking at, 'cause they're the ones actually landing on the salesletter, right?

R Hagel · 02-11-2009, 03:36 PM

Right -- as Kyle said, conversions should be calculated based on unique visitors who visit the SALES page.

So someone who comes to your website but doesn't even see your sales letter doesn't count as far as your sales letter conversion rate. Only those who actually see the page in question get counted as part of the conversion rate.

Cheers,
Becky

P.S. of course, there are other types of conversion rates. For example, there's the squeeze page conversion rate (how many people signed up for a newsletter after visiting the squeeze page), a PPC ad conversion rate (how many people clicked on a PPC ad), an email newsletter conversion rate (how many readers clicked on a link in an email), etc.

02-10-2009, 03:34 PM	#1
Jakehyten HyperActive Warrior War Room Member Join Date: Oct 2007 Location: California Posts: 438 Thanks: 80 Thanked 29 Times in 15 Posts	When figuring your conversions do you count your hops or total traffic? When speaking of conversions if my website gets 300 visitors and I only make 3-4 sales im about 1% conversion rate. But If i am getting 150 hops from that traffic and sell 3-4 im at 2% conversion. when people talk of conversions which are they talking about?
	Find me at myspace.com/jacobhyten

02-11-2009, 03:26 PM	#2
Jakehyten HyperActive Warrior War Room Member Join Date: Oct 2007 Location: California Posts: 438 Thanks: 80 Thanked 29 Times in 15 Posts	Re: When figuring your conversions do you count your hops or total traffic? anyone know anything about this?
	Find me at myspace.com/jacobhyten

02-11-2009, 03:28 PM	#3
FleshJoe2005 Eater Of Noobs Join Date: Jun 2008 Location: Here, There , and Everywhere . Posts: 15 Thanks: 6 Thanked 0 Times in 0 Posts	Re: When figuring your conversions do you count your hops or total traffic? Count total traffic, since thats presumably what you're paying for.

02-11-2009, 03:30 PM	#4
Kyle Tully ConsultingTycoon.com War Room Member Join Date: Apr 2007 Location: Vaucluse, Australia. Posts: 2,343 Thanks: 98 Thanked 268 Times in 128 Posts Social Networking Contact Info	Re: When figuring your conversions do you count your hops or total traffic? Conversion is based on how many unique visitors to the salesletter buy. I don't quite understand the difference between "visitors" and "hops" in your post... but it sounds like the hops is what you should be looking at, 'cause they're the ones actually landing on the salesletter, right?
	Thought About Offline Consulting? Fiona - $5,500 + $600/m 1st Week... Anthony - $7k + $594/m... Liz - $12k 1st Month... Rob - $7k + $800/ 1st Month... Scott - $45,000 in 3m... 20/yo Jock 6-Figure Client 2nd Month Don't you deserve the same unfair advantage?

02-11-2009, 03:36 PM	#5
R Hagel Copywriting and More... War Room Member Join Date: Feb 2003 Location: Where it's cold, USA Posts: 3,222 Thanks: 1,401 Thanked 1,886 Times in 703 Posts	Re: When figuring your conversions do you count your hops or total traffic? Right -- as Kyle said, conversions should be calculated based on unique visitors who visit the SALES page. So someone who comes to your website but doesn't even see your sales letter doesn't count as far as your sales letter conversion rate. Only those who actually see the page in question get counted as part of the conversion rate. Cheers, Becky P.S. of course, there are other types of conversion rates. For example, there's the squeeze page conversion rate (how many people signed up for a newsletter after visiting the squeeze page), a PPC ad conversion rate (how many people clicked on a PPC ad), an email newsletter conversion rate (how many readers clicked on a link in an email), etc.
	You can save two Warrior's lives: KimW and Ken Strong Our truest life is when we are in dreams awake. ~Henry David Thoreau