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what is editorial coverage ?

by akif
4 replies
Can anyone tell me what is editorial coverage ? i would have googled this but i think this is more than just googling stuff.. you guys should know better i hope..
someone asked me for covering their editorial..
#coverage #editorial
  • Profile picture of the author Steven Fullman
    In what context, Akif?

    In my world, editorial coverage is the amount of different news sources who create their own commentary based on a single press release.

    Steve

    Originally Posted by akif View Post

    Can anyone tell me what is editorial coverage ? i would have googled this but i think this is more than just googling stuff.. you guys should know better i hope..
    someone asked me for covering their editorial..
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    • Profile picture of the author akif
      Thanks Steven, Someone asked me to do editorial coverage for their fashion related products and i was unaware of this term so i though i may ask here and get something relevant.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by akif View Post

        Thanks Steven, Someone asked me to do editorial coverage for their fashion related products and i was unaware of this term so i though i may ask here and get something relevant.
        It sounds like they were asking for non-advertising exposure for their products, much like the "new products" columns in many magazines. Basically, they want you to either reprint a news release or write articles about their products without using affiliate links.

        In the online world, it's also a hunt for diverse backlinks for free.

        If you are so inclined, write them back and ask what kind of coverage they are looking for.
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        • Profile picture of the author akif
          Originally Posted by JohnMcCabe View Post

          It sounds like they were asking for non-advertising exposure for their products, much like the "new products" columns in many magazines. Basically, they want you to either reprint a news release or write articles about their products without using affiliate links.

          In the online world, it's also a hunt for diverse backlinks for free.

          If you are so inclined, write them back and ask what kind of coverage they are looking for.
          They're getting great coverage from rolling stone, spin, and others but they asked me to do this aswell because i have some good fashion magazine sites. And you're absolutely right they were asking my editors to write for their products just like a press release and all.
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