If you died tomorrow, what would happen to your empire?

by mrmatt
37 replies
Hey Everyone,

While this may seem like a morbid subject it is something that I think we should all think about. And that is if you died tomorrow what would happen to your online empire.

Do you have a plan in place if this were to happen?

Does your spouse or partner know what to do with your domains, sites, blogs, products if you died?

Is there a site or broker or something else they could go to and get everything sold?

Do they know all of your passwords, where to find them etc.?

Do you have a list of everything you own virtually?

Do you have a list of the products you have created?


My wife and I have life insurance so it's not that big of a deal. But, personally I would hate to see everything I have built just disappear and not see my family get something from them.

Also my wife would have no clue how to go about liquidating everything I have built. And she most definitely would not want to spend weeks or months selling stuff on Flippa.

For those of you that do have a plan in place it would be great if you could share.

Thanks
#died #empire #happen #tomorrow
  • Profile picture of the author Ernie Mitchell
    My accountant; Snarley Stubbyfingers, has the combination to the safe where I keep the good Scotch and Oreo cookies but my daughter has the password and location of a password protected stick drive that contains all the passwords, account numbers, asset lists, and the location of the payment book for the Ferrari. That last little item will shake her up.
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    • Profile picture of the author MikeTucker
      Originally Posted by Ernie Mitchell View Post

      My accountant; Snarley Stubbyfingers, has the combination to the safe where I keep the good Scotch and Oreo cookies but my daughter has the password and location of a password protected stick drive that contains all the passwords, account numbers, asset lists, and the location of the payment book for the Ferrari. That last little item will shake her up.
      ROTFLMAO!!!

      No way... The Lagavulin, the Cookies, and the Empire are all going into the coffin with me!!!
      (And I plan to be buried at sea, in the Ferrari)

      If the kids want an empire, they can go build their own!
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  • Profile picture of the author megawarrior
    In my case, the ship will go down with the captain
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    • Profile picture of the author harrydog
      This is a subject I deal with every day. I have an Estate Planning company based in the UK and we draft Wills and Trusts for business people all the time.
      Most people who build up a business want to leave a legacy to their family and want to protect all their hard work.
      Internet Marketing should be run as a "Business" and I believe that most people doing IM dont do this properly.

      The simplest way to protect everything is to set up a lifetime trust and write a will leaving your business assets to the trust. In the UK certain assets qualify for Business property relief so fall outside of the estate for Inheritance tax purposes as long as you have owned them for more than two years.

      Alongside the trust you can write a letter of wishes that directs what you want the trustees to do with the business assets. This can be re written at anytime in your life.

      I would recommend that you document all the details about your sites, password and payment accounts etc and store it somewhere safe where your family can find it. Then appoint someone you trust such as your accountant as one of your trustees to manage the trust fund. Appoint other family members as trustees.

      To bring the Trust to life all you need to do is pin a £10 note to it, sign it and have a minutes of a meeting drawn up with you as the settlor and your trustees and sign and date this at the same time.

      If you have sites or products that make money online just because you die these sites or products will still carry on making money so you should really sort out where this money is going to go and who is going to benefit from it.

      If any one in the UK wants free advice on all this just PM me and I will get in touch and talk you through everything.

      Cheers
      Mark
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    • Profile picture of the author rrm
      Originally Posted by megawarrior View Post

      In my case, the ship will go down with the captain
      Me too, but in my case it'll be a canoe.

      Ron
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      It's not enough to want it... you have to want it enough.

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  • Profile picture of the author zapseo
    Go listen to the Security show on twit.tv (security specialist Steve Gibson along with tech journalist Leo LaPorte.) -- this past week's show they did discuss ONE thing you could do (not at all comprehensive -- but a way of dealing with passwords.)

    Live JoyFully!

    Judy
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    • Profile picture of the author nik0
      Banned
      Same here, all will go with me in my grave.

      Makes me think btw, as there are many people who lose their empire there must also be a lot of domains that won't get re-registered that are up for grabs. Whole empires of money making sites must go down every day. Now how do we find them
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      • Profile picture of the author brettb
        Originally Posted by nik0 View Post

        Same here, all will go with me in my grave.

        Makes me think btw, as there are many people who lose their empire there must also be a lot of domains that won't get re-registered that are up for grabs. Whole empires of money making sites must go down every day. Now how do we find them
        I found an expired domains site the other day. I tell you, it was an absolute goldmine.

        Personally I don't like older domains. But they're worth looking out for as I'm sure some mug will buy them off you on Flippa.
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  • Profile picture of the author Chris Chicas
    I will continue to operate my business from the afterlife and and the life after that. I'm sure the WF will still be around.
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    • Profile picture of the author vanvidivici
      Originally Posted by Christiani View Post

      I will continue to operate my business from the afterlife and and the life after that. I'm sure the WF will still be around.
      Impossible! You can;t do that absolutely. I believe it. based on the fact.
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      • Profile picture of the author Chris Chicas
        Originally Posted by vanvidivici View Post

        Impossible! You can;t do that absolutely. I believe it. based on the fact.

        It's actually quite possible. All I would have to do is set an auto responder to send out messages for the next 120 years, ofcourse many of these messages will relapse (helping me save time in writing them).

        Once the future me comes across one of my emails he will simply have to answer a list of clickable questions on line and pass them all.

        I think that plus the having enough sense not to get banned from the Warrior Forum will get me back in business 120 years from now.

        This would be like a new modern version on how the incarnate Dali Lama gets chosen.
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  • Profile picture of the author Tim3
    Well done Matt for posting one of the best questions this week.

    This is something everyone should give some thought to at some point, particularly if their business is of some considerable value, unless they would be happy to just let it go to the wall.

    Even if there were some form of management firms around it would cause considerable problems without all the account details and passwords.

    ...got to give this some serious thought. Bugger! something else to do. ;-)
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  • Profile picture of the author paul_1
    Better start training a trusted family member on the basics of your online businesses... Leave a USB or notebook that contains usernames, passwords, and all the details of your online businesses...
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  • Profile picture of the author bobsstuff
    I was thinking about this and feel that creating a LLC or other corporate entity would make for the smoothest transition of a business. Checks would still be written from the corporation regardless of who was at the helm. If I died, the corporation would live.

    Of course someone still needs to know what to do with the corporation.
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    Bob Hale
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  • If I died tomorrow... I reckon I'd be having a pretty crappy day

    As far as my business goes, it'd go down with me. There's no chance any of my relatives can make anything out of it: they wouldn't know how to run it, they wouldn't know how to sell it, etc.

    This business is pretty intangible (at least for 95% of the IM'er out there). It's all about your personal know-how, your reputation and your contacts within the industry, and you can't possibly heir that.

    I mean, how could I possibly instruct your wife/mum/kid/etc to keep a good relationship with your affiliates, to split test your squeeze page, to optimize your Google Adwords PPC campaigns, to improve your SEO rankings, etc? they wouldnt know what to do with any of that.

    Nah... if I go down, I will pass on the cash in the bank to my family and simply take my business down with me.
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  • Profile picture of the author Tony Grant
    Hey good thought. I don't know how anyone could unpick the ravel of stuff that is mostly in my head. Yes I do have a spreadsheet that has the details mostly on it but it is also mostly out of date.
    What would be great would be a neural network online that mapped our sites and stuff, littered with instructions for the second generation.
    However, I sort of guess that once they get to the paypal account details, they will just emmpty and move on to something more interesting lol.
    Maybe as a swan Song why not create your epitaph WSO and have it ready to push the button when you go
    That way you could generate enough money for your own funeral I guess lol.
    "Your Purchase in Ashes" nice...
    and talking about ashes, it smells like my bacon is ready, off to bfast.
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  • Profile picture of the author ronaldmd
    LOL, I'd continue IM-ing as ghost and I'd haunt the internet
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  • Profile picture of the author steven sanderson
    My wife would carry on

    We both now work together online, we run our business together so she would carry on to secure the future for my daughter and two step children.

    When my wife joined me online i always knew she would pick up the ropes and she most certainly has.

    All the best
    Steven
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    • Profile picture of the author success-4-u
      I use a program called 'The Brain'

      Its rather like a database for your mind, I also sync it online to 'TheWebBrain' .

      It syncs my wesites,membersites and just about anything else I use online and offline.
      You can also list all of your future ideas, it's input is limited only by your imagintion.

      It also allows you to find what you listed in 'Your Brain' by a simple keyword search, so you never lose anything.
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  • I suspect my business would come to a hault since I don't employ anyone and I am the only one that actually knows exactly what I do.

    I would hope the affiliate checks would keep arriving though for my wife for many months to come though
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  • Profile picture of the author TheWicker
    Don't have a plan. When I go, it will probably go down with me, unless I know that I'll be going soon, I'll give it someone who can handle it.
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  • Profile picture of the author tpw
    I was trying to plan ahead for my ultimate demise in 2006. I was hoping to build systems to ensure that the business continued to support my family after I was gone.

    It took me about one year to realize that unless I die when my kids are old enough to step into my business, then my business will die with me.

    But with my move into Amazon/Kindle books, I may have found a way to keep my business alive after I have gone on.
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  • Profile picture of the author mrmatt
    I think it's unfortunate that so many people will just take it with them when they go..sort of.

    These are assets that could be sold or liquidated to generate cash for my family.

    The hard part is that even with a USB, spread sheet etc with passwords, income etc. where would you send a family member to hire someone to sell the assets.

    Flippa - nope not gonna get it
    WF- nope not gonna get it

    I guess you could leave a list of reputable members of the WF and have them contact these folks to see if they would be interested in liquidating the assets for them in exchange for a nice percentage of the sale.
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    • Profile picture of the author Daystar11
      Originally Posted by mrmatt View Post

      I guess you could leave a list of reputable members of the WF and have them contact these folks to see if they would be interested in liquidating the assets for them in exchange for a nice percentage of the sale.
      I like this solution the best.
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  • Profile picture of the author Jonathan Joseph
    Hi Matt,

    As much as we don't wan to think about it, you bring up a good point.

    We've got to ensure that we have some sort of system in place to share with our family in case anything tragic were to happen to us.

    Even perhaps printing out a list of passwords, employee/outsources contact, accounting information and having it stored in a safe place like a bank deposit box or safe; with trusted family members being able to have full rights to access in case of that situation.

    Prepare for the best, and enjoy it with others while it lasts!
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    Jon

    "Success comes when people act together; failure tends to happen alone." -- Deepak Chopra

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  • Profile picture of the author Michael088
    Banned
    [DELETED]
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    • Profile picture of the author Ben Armstrong
      I've often thought that this could make a profitable business venture for someone. Act as a broker to sell all the online assets of the deceased for a commission and pass the rest on to whoever they nominate.
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      • Profile picture of the author Daystar11
        Originally Posted by Ben Armstrong View Post

        I've often thought that this could make a profitable business venture for someone. Act as a broker to sell all the online assets of the deceased for a commission and pass the rest on to whoever they nominate.
        Actually, this is a great business idea for the living, too.
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  • Profile picture of the author wesker123
    Someone will handle it for me. I hope..
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  • Profile picture of the author jessiepadgal
    I am building my business with my husband. I am teaching him IM and I am actually putting together a manual to ensure he can build, maintain, and grow the biz and support our baby if I kick it.
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  • Profile picture of the author Big Al
    As far as my business goes, it'd go down with me. There's no chance any of my relatives can make anything out of it: they wouldn't know how to run it, they wouldn't know how to sell it, etc.

    This business is pretty intangible (at least for 95% of the IM'er out there). It's all about your personal know-how, your reputation and your contacts within the industry, and you can't possibly heir that.

    I mean, how could I possibly instruct your wife/mum/kid/etc to keep a good relationship with your affiliates, to split test your squeeze page, to optimize your Google Adwords PPC campaigns, to improve your SEO rankings, etc? they wouldnt know what to do with any of that.

    Nah... if I go down, I will pass on the cash in the bank to my family and simply take my business down with me.
    Those were my thoughts, you can leave the business behind but it's pretty much worthless to anyone without specific knowledge of how to run it.

    But there are examples of folk who have passed on their business somehow, I don't know the terms or the details but thinking of the Gary Halbert Letter and Cory Rudl.
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  • Profile picture of the author melleni
    My wife is my partner in the biz so if I went she could run it but if we both went then it would probally shut down, but this have given me some food for thought so I will start to put a plan in place to give all details of the sites to my daughter or son.
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  • Profile picture of the author Seatbelt99
    Interesting topic. I don't make nearly enough to be too concerned about it. The one website which I'd like to have continue my wife would know who to give it to.

    Another possible concern. My VA. I have a full time VA whom would be left wondering WTF happened. He does work and I pay him usually every week or so. If I die I'd end up owing him around $100+ which would suck for him since he's done a lot of good work for me.

    I suppose I should let my wife know how to contact him to tell him to stop working and maybe send him a nice bonus so he can find other work without getting in too much financial trouble.
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    • Profile picture of the author jessiepadgal
      Originally Posted by Seatbelt99 View Post

      Interesting topic. I don't make nearly enough to be too concerned about it. The one website which I'd like to have continue my wife would know who to give it to.

      Another possible concern. My VA. I have a full time VA whom would be left wondering WTF happened. He does work and I pay him usually every week or so. If I die I'd end up owing him around $100+ which would suck for him since he's done a lot of good work for me.

      I suppose I should let my wife know how to contact him to tell him to stop working and maybe send him a nice bonus so he can find other work without getting in too much financial trouble.
      This is another important consideration.


      With all these topics in the thread, it definitely seems like someone needs to build the biz to handle this!
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  • Profile picture of the author Cataclysm1987
    I'm a 24 year old bachelor. That means that

    1. I will never die

    2. I won't have anyone to leave my stuff behind to if I do

    So I hadn't even THOUGHT of this stuff.

    (PS: Number 1 is obviously sarcasm)
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  • Profile picture of the author Martyn Wilson
    I am already spending my kid's inheritance!

    Good point though. Even if I left details of websites and passwords, would my family know what to do with them anyway? Maybe we should all start training up our families just in case.
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  • Profile picture of the author Ryan David
    My business would go on, but not really because I’m a brilliant planner, but more because I got my family involved to help me out.

    My business manufactures part of our products, imports another piece, and dropships another one. It was a perfect storm early on…my dad’s business was winding down, I was busy with my own full-time job, so he got involved helping out. My sisters are teachers and would help him during the summers. So there are really about 4 people that know how to run the day to day business. Operate the shopping cart, deal with suppliers, deal with manufacturers, etc.

    I’ve basically just been doing high-level marketing and managing the website. So I just put together a short summary of how everything works together. Who is the host, who to contact for shopping cart, passwords, who are my technical contacts (programmer, images, general HTML). And then I also threw in a contact who is like me and could help piece things together.
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