Where to get OTOs?

Yes you can get some PLR products and OTO them, but you're on the right track as well with getting someone else involved. Especially if that person is known you can make some good money off it as an affiliate and make it very personal "My good friend ........ Has made this special offer only to you ....... But you have to act now......... OTO!" etc

Most important thing - make sure that the OTO is closely related to your WSO. Don't just stick anything in the OTO page like an increasing number of people are doing.

If you're in the IM space I'd also be careful about using PLR because everybody knows about it and it is difficult to create something that doesn't look like the source PLR (that people probably have access to via one of the resell rights membership sites) unless you completely rewrite it in which case you might as well create a product from scratch.

Is it really critical to have a OTO ? The main aim of a free WSO is to build your list.

Just create it yourself.

Make sure it is related. For example, if your WSO is a report on ranking a website, offer the OTO as a video course on the same subject.

You must start learning how to create your own products. That is where the real money is in Internet Marketing. So create an OTO that is unique. You can PM if you want a joint thing.

Be careful with PLR.

Pretty sure it is against WSO terms of service to use PLR (even if this is the OTO).

I would recommend either creating it yourself or doing some partnership with another marketer.

-Simon

You can find WSO's from the Warrior Plus forum and promote those. If you're marketing to Warriors they will be a lot more likely to respond to a WSO than a normal product. That's been my experience at least.

You could also present affiliate offers on the backside. Some people make a killing doing just that.

I agree that the best option is to create a closely-related product yourself. Your customers bought the initial WSO based on your "voice." They'll be happiest with an OTO that matches your attitudes and angles on whatever-it-is.

The second best is to get someone else involved, whose views are close to your own (so there's no contradiction in advice, between the WSO and the OTO product) and whose reputation is very good. It's disappointing when I buy a product and then -- even before I've opened it -- I'm turned off by the name on the OTO, because I know that person has created substandard products in the past. (It's that "one bad apple" that can -- correctly or not -- affect my opinion of the WSO seller's integrity.)

So, choose your business partners carefully. Try PMs to people you like and respect. If they aren't able to work with you, they might recommend someone else who'd be an equally good match.

And, don't just stick to the big names. Some Warriors who've never launched WSOs get their start with OTOs, helping other Warriors. There are some great people at this forum who might leap at the chance to be part of a good WSO, for a percentage of the profits. (However, most will want to see your WSO product and your planned sales page first, to be sure they're comfortable with both.)

In addition, consider a downsell OTO as opposed to an upsell. That is, aim for a OTO that costs less than the WSO did. I'm seeing a lot of muttering about OTOs and the cost of them, so an OTO has to be very tasty to (a) maintain goodwill, and (b) actually sell. An irresistible price helps.

Sometimes, instead of an OTO, I prefer to receive a follow-up email -- maybe a week after I've bought the WSO -- that offers a second, related product at half the price it will be when it's released as a WSO or as a CB product. Or something like that. It establishes goodwill and a nice relationship with the seller. I'm more likely to open his or her emails in the future, and take a serious look at whatever's promoted.

If you choose that option -- a related follow-up product in a week or two -- you can launch your WSO without an OTO. For what looks like an increasing audience, that creates instant goodwill, because it suggests that your product (the WSO) is complete in itself.

I'm finding the best OTO is a membership.

Only 5-7% of signups buy OTO's... and that's if it's cheap and really good.

The OTO should be related to your free offer. Everybody loves software... and it is far superior to another piece of PLR.

Find some software with a low cost trial period for your OTO... You will get far more conversions and if it is valuable most will stick with it for 4-5 months.

If it costs $5 for a one week trial and then automatically bills every month... now that's a good OTO.

Spend the first 10 days giving your list great advice and free info on your autoresponder to carry them into the first payment... and only then start to sell affiliate products.

You must build trust... before selling.

Now you have qualified customers... paying you every month.

Try it....

I know this is a Veryy y. Noob'e question
But what does OTO and PLR stand for?