Which "Source" is Better for Email: List signup or Product Sample
I sell a physical book online and I have an opt-in list where you can download a free, short guide on a related topic by signing up for the newsletter. As I learned here, I will use this list to market and hopefully drive book sales.
However I also offer a free download of the table of contents and the intro to the book. I'm converting fairly well from a source (a forum) in getting people to download the sample content.
So here it is....should I require a subscription to the newsletter in order to get the sample book content? I feel like I now have a handful of people who were interested enough to download the free sample content, but I have no idea who they are and I cannot follow-up. Then again, if had required a signup, would I have chased them away and not have them download in the first place. At least with the first way I have sample content out there....
Thanks
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