New Member but I don't know where to start

[Marla]

Hi Everyone,

I have a degree in Marketing and over 6 years experience in the field. I'm currently unemployed and have been looking for a new position in the field industry is not important. I do want to stay in San Diego. This is where I am in need of some experienced Internet Marketing advice. My marketing experience is traditional Print Media/Tradeshows/Events/Research Focus Groups/Product development. Well, that is not enough anymore. 99.9% of the Marketing related positions require Internet Marketing experience and Website design or updating. I don't have time to go back to school and the employers are looking for experience not schooling. Not to mention I need a job Now. Any advice would be appreciated. I have an interview tomorrow and I'm great with people/terrific computer skills -minus-Internet Marketing or Graphics. It is though the companies are cutting jobs and expect the Marketing Coordinator to be a Liason/Marketer/and Graphic Designer. Even if I could through out some termanology to get myself through this intervieww while I acquire some actual knowledge. Please help.

~Marla

[Glenn Newsome]

I am not sure what you are asking- forgive me for misunderstanding. You say you have traditional print media/Tradeshows/Events/Research Focus Groups/Product development.
You then say that it is not enough anymore and companies want Internet Marketing experience, website design, updating.
Then you say later you are great with people computer skills-Internet Marketing, graphics.

Do you have IM experience like website design etc.?

The terms you are using are understandable, I just can't figure out what you do and don't have.

Sounds like you have a good base for IM experience for companies as well as online(for yourself).

Just a little more help or clarification--then the answers may come for you. Maybe not in time for tomorrow's interview, but certainly for anything to come after.
Glenn

[Bill Brickman]

If I were you I'd spend a bunch of time researching internet marketing trends on Google.

Get yourself acquainted with the main trends - especially social media and social networking since those are the newest kids on the block for most companies. The other huge hot button is "buzz marketing" or how to create viral buzz via the internet.

These are the things I would be educating myself on if I were you.

Good luck,
Bill

[Marla]

Hi,

Sorry if my question was confusing. What the companies are looking for is having someone advertise on the internet, getting best results on SEO, tracking results, ect. When I said I was good on the internet I was referring to navigating/research/but not actually updating a company website or deciding how advertising dollars should be spent on the internet or getting a company involved with e-commerce. I feel like I need a dictonary to understand most of the appreviations posted around this site. I appreciate both of the response I have received so far.

~Marla

[Andyhenry]

Hi Marla,

I understand what you're saying.

The 3 main things you need to get your head around are:

PPC - Pay Per Click marketing.

This is where you go to a company like Google and pay them to show your ads (you've seen them on the right hand side when you do a normal search).

SEM - Search Engine Marketing

This can include PPC and also focuses on the keywords people are searching with, but when used for researching niches and creating content and advertising based on that research and your companies objectives.

Email Marketing

You know about this, but look into 'sequential autoresponders' and ezine advertising specifically.



The basic idea of Internet marketing for most companies is that you do some keyword research to see what people are searching for.

This tells you what your content and advertising needs to address.

PPC means you can immediately get traffic to any company website.

Ezine marketing means keeping in touch with customers so that you're able to proactively contact them rather than wait for them to return in order to get more business.

Automation systems also mean that you can create systems which work for you 24hours a day, 7 days a week bringing in customers and revenue while you sleep.

That's basically the core of what you need to be comfortable with.

Feel free to contact me by PM if you want to arrange a chat over Skype or just get some questions answered by email.

Regards

Andy

[Jesus Perez]

Everytime I need to learn something new, whether it's been Photoshop, Web Design, InDesign or even SEO, I go here. It's helped me at countless jobs.

Here's one specifically for SEO that can help.
Search Engine Optimization - lynda.com Online Training Library®

They have movies on everything you could possibly need. Hell, I learned Coldfusion and Dreamweaver there! If any job throws something at you, chances are you can pick up the skillset at Lynda.

[Steven Wagenheim]

Originally Posted by Andyhenry

Hi Marla,

I understand what you're saying.

The 3 main things you need to get your head around are:

PPC - Pay Per Click marketing.

This is where you go to a company like Google and pay them to show your ads (you've seen them on the right hand side when you do a normal search).

SEM - Search Engine Marketing

This can include PPC and also focuses on the keywords people are searching with, but when used for researching niches and creating content and advertising based on that research and your companies objectives.

Email Marketing

You know about this, but look into 'sequential autoresponders' and ezine advertising specifically.



The basic idea of Internet marketing for most companies is that you do some keyword research to see what people are searching for.

This tells you what your content and advertising needs to address.

PPC means you can immediately get traffic to any company website.

Ezine marketing means keeping in touch with customers so that you're able to proactively contact them rather than wait for them to return in order to get more business.

Automation systems also mean that you can create systems which work for you 24hours a day, 7 days a week bringing in customers and revenue while you sleep.

That's basically the core of what you need to be comfortable with.

Feel free to contact me by PM if you want to arrange a chat over Skype or just get some questions answered by email.

Regards

Andy

Marla, I would take Andy up on his offer. He knows his stuff...period.

[Marla]

Andy, Lynda, and Stephen,

Thank you so much. I just returned from my interview and was able to sound half-way intelligent on Internet Marketing stategies. I was completely honest and have even signed up for the Internet Marketing 8 week course being offered on WF. Regarding my interview---I was told to call the owner back at 5:00 pm. I'm in San Diego so that gives me about 5 hours to soak up information like a sponge. There is alot of competion in San Diego and this position is in the high end real estate field. If I get the offer to come back in tonight I'm going to be given an assignment to complete before I'm offered the job. Andy, I'm sure I'll have questions for you.
Just being directed to useful information is so helpful. I hope to be in any of your shoes one day so I can help others out.

~Marla