had been charged twice in 2 days from Facebook marketing and I didn’t even know it.
I know you are probably wondering how the heck that happened?
Well, you know how they tell you track everything…they are absolutely right!
I began a Facebook PPC campaign promoting a particular Fanpage.
But when I first created the campaign and checked my email address tied to this facebook account I saw an email that had come in 4 hours later saying facebook had rejected my ad. Yah, facebook is really picky like that!
So I created the same campaign again very doubtful that it was going to get approved…so doubtful that I didn’t even bother checking that email address that all the notifications go to. BIG MISTAKE!
Facebook did approve my ad! And I had set my daily budget to $50 thanks to some so called guru who was wise enough to say set a $50 spending budget they will never charge you that much. Well he was wrong, they served up enough impressions to charge me the $50/day and for the two and a half days I didn’t monitor it I ended up getting charged like $145 dollars in facebook ppc costs.
Now the funny thing, well not so funny then, was that I didn’t even know my ad was approved cause I didn’t bother checking my email for the facebook alert. So that Ad went live sucking money out my paypal account. Boy I’m I kicking myself in the butt right now but I’m glad I caught on to it when I did otherwise…it could have been MUCH WORSE! I wanted to write this so that you hopefully will never make the same mistake I made when it comes to tracking your marketing.
The worst part is conversions were not great either I needed to test and tweak a couple of things but for now no facebook marketing for me. I just don’t have the budget for that right now.
So please learn from my mistake and track everything you do online. If its a website you can track it with google analytics. If its a wordpress website you can track it with “statpress visitors.” If it’s a particular link you want to track to see how many people are clicking on it use “pretty link plugin” on the wordpress platform. And for goodness sakes check your email.
Hope this helps…I would love to hear your thoughts and comments on this. And if you have any other ways to track please feel free to share. No bashing me though lol! ok just a little!