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Are meta tages importation?

by kingrich21470
13 replies
hello

I'm looking for some input at meta tags are importation anymore have in websites. If Google looking at the meta tags anymore?


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Richard Patterson
#importation #meta #tages
  • Profile picture of the author JOSourcing
    Banned
    Google uses the description meta tag to generate site links. I'm unsure about the keywords tag.
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  • Profile picture of the author Mitsakis
    No they have no effect on rankings but a description meta tag (<meta name=”description” content=”....”>) can help you with clickthrough rates if google uses it be used as the description in the search results. Add something human readable that will make people click on your result on google.
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  • Profile picture of the author Danny Cutts
    Yes they are still important :-)

    Why leave them out? What's the point?

    Danny
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  • Profile picture of the author mnov5534
    From what I've been reading, it seems the "Keywords" tag is useless because its been abused far too much by keyword spamming in the past.

    I believe "description" is important as mentioned above, because its used to provide the blurb in Google.
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  • Profile picture of the author Danny Cutts
    ok maybe the question should have been rephrased....

    Are meta tags important when used properly?

    Answer = YES!!!
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  • Profile picture of the author Danny Cutts
    so you would leave them out?

    What about Bing?

    I get traffic from lots of other SE's other than the big G....

    Dont be a google slave
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    • Profile picture of the author jeskola
      Originally Posted by Danny Cutts View Post

      so you would leave them out?

      What about Bing?

      I get traffic from lots of other SE's other than the big G....

      Dont be a google slave
      On one hand i agree... on the other it's the 80/20 rule isn't it...
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  • Profile picture of the author Bredfan
    There have been a few tests (I'll try to find) that indicate the meta KW tag is being used for recall, but as pointed out in the Google doc, not for rankings. Recall is a separate database function... Recall = show me everything in the data set that meets this criteria (a kw). Ranking = ordering that result from most important to least important.

    This would come up when you have a fat fingered variation of a word perhaps, or some other anomalous situation. Though outside of testing, I can't really think of how recall would benefit a site, without ranking.

    Kind of a trivial discussion...but interesting, nonetheless....
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  • Profile picture of the author Dawn Wise
    Most CMS and blogging software can insert the keywords and description meta tags automatically. The main importance of the description tag is that it's what is used to describe your site to visitors who find your from the search engines.

    As far as robots and indexers are concerned though, meta tags probably aren't going to be the biggest deal breaker or maker.
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  • Profile picture of the author metaarticles
    Meta tags used to be important when the search engine robots were not so intelligent. Meta tags were used as a mechanism to tell the robots about what kind of content we carry.

    Robots today are more intelligent and they do not quite give Meta tags as much importance as they used to. Robots have now learned to go through the content itself to index your pages.

    Meta description however, is used by Google to display the gist of your content in the search results and as such is important. I hope that helps.
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    • Profile picture of the author Danny Cutts
      Originally Posted by metaarticles View Post


      Robots today are more intelligent and they do not quite give Meta tags as much importance as they used to. Robots have now learned to go through the content itself to index your pages.
      Yes thats pretty much what I am saying, but it still doesnt mean to leave them out all together.

      Lots of thick stupid web designers tell their clients that they dont need them now..... the amount of websites I have taken on where this has been the case is tragic...

      DOnt get me started on web designers selling SEO services...lol
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  • Profile picture of the author UMS
    There are literally an unlimited number of meta tags you can use. However most people are referring to the meta description and meta keywords when they use the term "meta tags".

    As has already been pointed out, meta description is potentially the most useful as it is your call to action (although keep in mind that Google will use an abstract from the main body of your article if it thinks it is a better summary)
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