I Fear I've Trashed My Site by Over-Using Article Marketing

31 replies
They say we learn through our mistakes. Here is one hard lesson I learned about article marketing.

In December 2007, I had a relationship site that was doing pretty well. Steady traffic, and I was ranking for some very competitive keywords. The site was almost 4 years old and completely whitehat. All of my links were natural and had been built over 3 years. I also had over a hundred pages of well-written, original articles (avg 800 words each). My site was sitting at a PR4.

That's when I decided to try article marketing. I thought that, at a bare minimum, I would at least get some solid backlinks and PR juice. Over the next year or so, I submitted over 300 articles to Ezinearticles (I didn't use any other article site) in 4 sub-niches of the relationship niche. I sent all the traffic to 4 internal landing pages.

My site is now sitting at PR1 and I have long since lost my rankings for every single keyword that matters. I am dreading the next PR update because I may drop to a 0. In short, I have received some sort of penalty from Google.

The only reason I can think that they might flag my site is that I may have overused a few anchor text phrases. That, plus the fact that everything was coming from one article directory.

I checked my backlinks and all the articles are showing up - ranging from 0-4 Pagerank, yet it has done nothing but create a negative effect on my site.

I have to admit that I enjoyed the money that came in as a result of all those articles, but I fear I've paid a higher price overall.

So my question is: Has anyone experienced this, and if so, how did you repair the damage?

I really don't want to scrap the site because of its age.

Steve
#article #article backlinks #fear #google penalty #marketing #overusing #site #trashed
  • Profile picture of the author Steadyon
    Ignoring page rank for the moment...

    1) Has your traffic volume been affected?

    2) Has your income been affected?

    3) Have you done anything else "unusual"?
    {{ DiscussionBoard.errors[507352].message }}
    • Profile picture of the author steve39
      Originally Posted by Steadyon View Post

      Ignoring page rank for the moment...

      1) Has your traffic volume been affected?

      2) Has your income been affected?

      3) Have you done anything else "unusual"?
      Traffic has decreased noticeably.

      It was an Adsense site mainly, so my income has dried up along with the traffic

      The only other thing that is different is that my posting frequency has decreased on the blog itself.
      Signature

      {{ DiscussionBoard.errors[507386].message }}
  • Profile picture of the author Charles E. White
    Steve, from what I understand Google is doing their little dance right now, take a break and just keep a close look at your site and see if your PR changes to the good. It would be hard for me to believe Google is penalizing you for writing articles unless they're just junk. If they are useful articles then just wait and see where your site goes. You'll know before long which direction it is heading.
    Signature

    Charles E. White
    Internet Money Making Programs
    http://www.internetmoneymakingprograms.com
    ^Find out the programs and products we have found to be worth the money^
    Join our FREE newsletter and get up-to-date details.

    {{ DiscussionBoard.errors[507354].message }}
    • Profile picture of the author Jack Duncan
      steve39,
      Have you been tracking your incoming links?

      It sounds like you may have had a high PR backlink that somehow is now gone...resulting in the drop.

      Do you have that info from the past?
      Signature
      {{ DiscussionBoard.errors[507371].message }}
      • Profile picture of the author mormel
        Could that be such a drop on a site so well built over time, that only 1 high PR backlink makes that difference?

        That's hard to believe. We're talking about a years old site here, with massive content and hundreds of articles pointing at it. In such a case the only possible reason seems to be that Google thinks you're spamming.

        That can be fixed: just adjust some of the articles, loosen up a few keyword phrases on your landing pages, and the spamming verdict might be changed.

        Anyway, it would be good to know whether the same effect appeared at your Yahoo and MSN rankings. If so: there's something wrong structurally.

        Yours, puzzledly, Ed
        Signature

        Get my WSO: The PPC Horizon Report (http://www.warriorforum.com/warrior-...ney-table.html)
        Read Why You PPC'ers Are Leaving Money on the Table!

        {{ DiscussionBoard.errors[507392].message }}
        • Profile picture of the author steve39
          Originally Posted by mormel View Post

          Could that be such a drop on a site so well built over time, that only 1 high PR backlink makes that difference?

          That's hard to believe. We're talking about a years old site here, with massive content and hundreds of articles pointing at it. In such a case the only possible reason seems to be that Google thinks you're spamming.

          That can be fixed: just adjust some of the articles, loosen up a few keyword phrases on your landing pages, and the spamming verdict might be changed.

          Anyway, it would be good to know whether the same effect appeared at your Yahoo and MSN rankings. If so: there's something wrong structurally.

          Yours, puzzledly, Ed
          Yep, there is no one more puzzled than I. MSN and Yahoo seem unaffected, but they are only 10% of my Google traffic.
          Signature

          {{ DiscussionBoard.errors[507425].message }}
          • Profile picture of the author Jack Duncan
            steve39,
            Hmm...strange indeed.

            I really don't think this has anything to do with articles...or even anchor text.

            If it was that easy to get a site to drop like yours...you'd better believe I'd be cranking out crap articles for all my competitors...
            Signature
            {{ DiscussionBoard.errors[507443].message }}
            • Profile picture of the author bgmacaw
              You haven't overused article submissions so don't worry about that. Something else is causing your drop. First of all, don't worry about PR. It doesn't mean anything so far as search placement goes. The real question you need to answer is are you still ranking for your target keywords and getting traffic from them? That's the important thing. If you are, then you probably don't have anything to worry about.

              It may just be the loss of a few high PR links and this can have a ripple effect. For example, Site A drops from PR7 to PR5, which drops Site B from PR5 to PR3 and your site from PR4 to PR2. I had a site go from PR4 to PR2 because of this but it came back up to PR4 at the next update due to some fresh links I got.

              Next, have you sold any links on your site, such as sidebar links or paid reviews, and are you nofollowing any advertisements that non-Javascript links? If so, you may have a PR penalty for link selling. For that, you'll need to nofollow any of these links and issue your official apology to Google via Webmaster tools. Also, even if you're innocent, it could be that a nasty competitor reported you falsely in order to 'bowl' you.
              {{ DiscussionBoard.errors[507564].message }}
              • Profile picture of the author mormel
                Hi,

                have you ever seen it work that one offers his apologies to Google and than gets his rating back? Whenever Google penalizes a site, they also mean to set an example. It's like handing out a traffic ticket. And no officer of the law would ever take back a traffic ticket just because the offender says sorry (nah, most officers wouldn't, anyway).

                Maybe it's a try... I wouldn't count on it.

                But really, I wouldn't spend too much time worrying about it: just keep on building solid links and you'll bounce back. Maybe higher than before!

                Yours, bouncingly, Ed
                Signature

                Get my WSO: The PPC Horizon Report (http://www.warriorforum.com/warrior-...ney-table.html)
                Read Why You PPC'ers Are Leaving Money on the Table!

                {{ DiscussionBoard.errors[508103].message }}
      • Profile picture of the author steve39
        Originally Posted by Jack Duncan View Post

        steve39,
        Have you been tracking your incoming links?

        It sounds like you may have had a high PR backlink that somehow is now gone...resulting in the drop.

        Do you have that info from the past?
        This is a possibility and makes perfect sense. I thought I would notice if I lost a high PR backlink, but it is possible I overlooked it
        Signature

        {{ DiscussionBoard.errors[507439].message }}
    • Profile picture of the author Angela V. Edwards
      Originally Posted by Charles E. White View Post

      Steve, from what I understand Google is doing their little dance right now, take a break and just keep a close look at your site and see if your PR changes to the good. It would be hard for me to believe Google is penalizing you for writing articles unless they're just junk. If they are useful articles then just wait and see where your site goes. You'll know before long which direction it is heading.
      I agree. I don't see how writing articles can possibly harm a site, even if the articles ARE all on the same article directory. As far as backlinks go, there's no difference to me having my website in my signature file here and posting on this site as many times as I have. This sort of thing can't harm your site as it's perfectly natural linkbuilding.
      {{ DiscussionBoard.errors[508110].message }}
      • Profile picture of the author adamv
        Originally Posted by steve39 View Post

        Traffic has decreased noticeably.

        It was an Adsense site mainly, so my income has dried up along with the traffic

        The only other thing that is different is that my posting frequency has decreased on the blog itself.
        The fact that it was mainly an adsense site may be the problem. Google loves backlinks but maybe a human reviewer had a look at your site and thought it looked too much like a "made for adsense" site and lowered your page rank because of that.

        I don't see how posting a bunch of articles to EZA that link back to your site could possibly be a bad thing.
        Signature

        Get a professional voice over for your next audio or video project at an affordable price -- I will record 150 words of text for just $5.

        {{ DiscussionBoard.errors[508387].message }}
  • Profile picture of the author Jon Alexander
    it does rather sound like a penalty. Are you SURE you didn't do anything else 'naughty'?
    Signature
    http://www.contentboss.com - automated article rewriting software gives you unique content at a few CENTS per article!. New - Put text into jetspinner format automatically! http://www.autojetspinner.com

    PS my PM system is broken. Sorry I can't help anymore.
    {{ DiscussionBoard.errors[507376].message }}
  • Profile picture of the author KateD
    I agree with Jack. It's probably something else that caused the drop in PR.

    How could writing and submitting 300 unique articles ever be a bad thing?

    KateD
    Signature
    Why Aren't You Making Money On Kindle With Erotica?


    --->I can also write other fiction (horror, romance, mystery, etc). Just ask me, I don't bite. :)
    {{ DiscussionBoard.errors[507381].message }}
  • Profile picture of the author Johnathan
    I've just posted a link on how you can 'fix' this.

    Enjoy!

    http://www.warriorforum.com/main-int...tml#post507383
    Signature
    Make money from writing, find out how now.
    {{ DiscussionBoard.errors[507387].message }}
  • Profile picture of the author Marhelper
    Originally Posted by steve39 View Post

    The only reason I can think that they might flag my site is that I may have overused a few anchor text phrases. Steve
    That seems like a real possibility. I understand that your PR is down but how is your ranking for those keywords you ranked for previously?
    {{ DiscussionBoard.errors[507397].message }}
  • Profile picture of the author Bishop81
    I would think that if you were to focus on link building to other sites, you should be able to get that rank and traffic back.

    It might also be smart to submit your articles to multiple article sites, rather than focusing all on one site. JMO
    Signature

    I'm tired of my signature... Deleted.

    {{ DiscussionBoard.errors[507973].message }}
  • Profile picture of the author lisaann
    Steve ... are the articles you submitted to the article directory the same as those on your site or did you write new articles?
    {{ DiscussionBoard.errors[508094].message }}
  • Profile picture of the author BradCarroll
    How dramatically has your posting frequency decreased? As far as I can tell, Google cares about recentcy more than it used to. Not that this is the only thing that may figure in, but it's something to think about.

    And of course keep in mind, your site may always pop back up to where it was in a month. It's hard to tell what step G will take next when it does its little dance.

    Brad
    {{ DiscussionBoard.errors[514933].message }}
    • Profile picture of the author sylviad
      Last summer, my PR3 site dropped to PR0 - the site began in 1998 and I've consistently added content about every week, especially over the past 2 years.

      It puzzled me why my rank disappeared just like that for a site that's as old as mine with good quality content, all from my own knowledge - not rewritten anything.

      Over those 2 years, the site has gone through several design modifications - some really ugly - and now one that I really love. I've been using strictly article marketing, but not to one directory - but 5 or more.

      What I did determine for my rank drop was other changes I made to my site - namely, following the advice of a marketer who suggested bolding every use of my keyword and linking it to the sales page (ie: affiliate page). My previous knowledge told me this was wrong, but since I wasn't happy with my results anyway, I figured it couldn't hurt.

      Well, it did.

      So on my final redesign, I reworked the articles on my main page and elsewhere to eliminate the excessive keywords and bolded words.

      That was about a 1-1/2 to 2 months ago. A few weeks back, my site rank went back up to 2. Still not where it was, but certainly better than 0.

      Another thought that crossed my mind was that the competition was pushing me off my main keywords but it turns out not to be the case. In fact, I was and now am ranking at the top for THE most competitive keyword in my niche.

      Maybe you need to check your keyword density on your pages, alternate excesses with other keywords in your niche so you can rank for those, too. That's what I'm doing to get my rank up to and beyond what it was.

      Sylvia
      Signature
      :: Got a dog? Visit my blog. Dog Talk Weekly
      :: Writing, Audio Transcription Services? - Award-winning Journalist is taking new projects. Warrior Discounts!
      {{ DiscussionBoard.errors[515004].message }}
  • Profile picture of the author jms.mrtn
    Thats really weird.. I have never heard of that happening.. You would with that many articles to EZA your traffic would have gone up
    {{ DiscussionBoard.errors[515177].message }}
  • Profile picture of the author Colin Evans
    Another point worth considering:

    Don't get all your incoming links from one place (e.g. EzineArticles), get links from a variety of sources.
    {{ DiscussionBoard.errors[515900].message }}
  • Profile picture of the author Sam101
    Banned
    1. Are you using a shared hosting service? Sometimes if your neighborhood is not that good (other sites sitting on the same server are about spammy or some illegal activities) then this can happen. The best option is to check this out yourself (I can't remember the name of the tool but you can search and locate it in Google-it checks all the sites sitting on IP addresses allocated to your server and tells you the sites). If you are in a bad neighborhood then change your host, or ask your host to shift your unwanted neighbors to another server.
    2. Check if your site has been hacked. Open up each page in a HTML editor and find out if somebody has inserted any "bad things" like white font text, hidden text links, etc. Competitors have been known to do this.
    3. If you are a member of Google Webmaster forums, post your problem in that forum. You may get some help and the Google staff also "watches" the forum and can interject with some more useful info.
    It is also possible that some competitor has "reported" you a bad site to Google. The best way to remove this penalty is by crosschecking your site again for any hidden text/links and if clean, report it in the Google webmaster forums.
    Hope you come out of this nightmare!
    {{ DiscussionBoard.errors[515931].message }}
    • Profile picture of the author steve39
      Originally Posted by BradCarroll View Post

      How dramatically has your posting frequency decreased? As far as I can tell, Google cares about recentcy more than it used to. Not that this is the only thing that may figure in, but it's something to think about.

      And of course keep in mind, your site may always pop back up to where it was in a month. It's hard to tell what step G will take next when it does its little dance.

      Brad
      It's actually decreased a lot. As I've become busy with other projects, my posting has become sporadic. I'm pretty sure this isn't helping.

      Originally Posted by sylviad View Post

      Last summer, my PR3 site dropped to PR0 - the site began in 1998 and I've consistently added content about every week, especially over the past 2 years.

      It puzzled me why my rank disappeared just like that for a site that's as old as mine with good quality content, all from my own knowledge - not rewritten anything.

      Over those 2 years, the site has gone through several design modifications - some really ugly - and now one that I really love. I've been using strictly article marketing, but not to one directory - but 5 or more.

      What I did determine for my rank drop was other changes I made to my site - namely, following the advice of a marketer who suggested bolding every use of my keyword and linking it to the sales page (ie: affiliate page). My previous knowledge told me this was wrong, but since I wasn't happy with my results anyway, I figured it couldn't hurt.

      Well, it did.

      So on my final redesign, I reworked the articles on my main page and elsewhere to eliminate the excessive keywords and bolded words.

      That was about a 1-1/2 to 2 months ago. A few weeks back, my site rank went back up to 2. Still not where it was, but certainly better than 0.

      Another thought that crossed my mind was that the competition was pushing me off my main keywords but it turns out not to be the case. In fact, I was and now am ranking at the top for THE most competitive keyword in my niche.

      Maybe you need to check your keyword density on your pages, alternate excesses with other keywords in your niche so you can rank for those, too. That's what I'm doing to get my rank up to and beyond what it was.

      Sylvia
      The only thing that has changed in that regard is that I had a customized wordpress theme made about a year ago. I made absolutely sure that the permalink structure remained intact, but who knows what kind of effect this may have had. Thanks for getting me thinking about this.

      Originally Posted by Sam101 View Post

      1. Are you using a shared hosting service? Sometimes if your neighborhood is not that good (other sites sitting on the same server are about spammy or some illegal activities) then this can happen. The best option is to check this out yourself (I can't remember the name of the tool but you can search and locate it in Google-it checks all the sites sitting on IP addresses allocated to your server and tells you the sites). If you are in a bad neighborhood then change your host, or ask your host to shift your unwanted neighbors to another server.
      2. Check if your site has been hacked. Open up each page in a HTML editor and find out if somebody has inserted any "bad things" like white font text, hidden text links, etc. Competitors have been known to do this.
      3. If you are a member of Google Webmaster forums, post your problem in that forum. You may get some help and the Google staff also "watches" the forum and can interject with some more useful info.
      It is also possible that some competitor has "reported" you a bad site to Google. The best way to remove this penalty is by crosschecking your site again for any hidden text/links and if clean, report it in the Google webmaster forums.
      Hope you come out of this nightmare!
      Yes, I'm using shared hosting with Hostgator.


      I just want to thank everyone for their replies. I'm currently re-doing the anchor text on several ezine articles and trying to mix it up a bit. Also, I'm sending some articles out to a few other directories to balance out my backlink sources.

      One curious thing I noticed is when I plug my url into seopro.com.au/free-seo-tools/link-checker/, every link from Ezinearticles contains a "?" in the [No Follow] and [Anchor] columns. All the other links (non ezine) show whether it is nofollow/dofollow and contain the actual anchor text (in other words, normal). It's as though it doesn't recognize these backlinks as being valid. I checked a few other sites of mine and all the ezine backlinks show a "?"

      It just seems strange that with the dozens of PR2, PR3, and PR4 backlinks from ezine, that I seem to be getting no benefit.

      Anyway, thanks again

      Steve
      Signature

      {{ DiscussionBoard.errors[516247].message }}
    • Profile picture of the author bgmacaw
      Originally Posted by Sam101 View Post

      1. Are you using a shared hosting service? Sometimes if your neighborhood is not that good (other sites sitting on the same server are about spammy or some illegal activities) then this can happen.
      This doesn't happen anymore on shared hosting and hasn't been the case for several years. It was an issue when web hosts were fewer and massive clustered webservers were very expensive. Today, there's no longer this kind of risk associated with most shared web hosting plans.

      The only potential problem would be if you were on a web host that was well know for harboring spammers, pirates and the like, typically those out of Russia and a few other countries where regulations are lax. If you're on Host Gator, GoDaddy, Blue Host, Dreamhost or other hosting companies like this what your neighbor does will never be a problem for you.
      {{ DiscussionBoard.errors[516630].message }}
  • Profile picture of the author Matt Hoey
    The only possibility i can think of is that you have 300 links pointing at 4 pages.

    Are they all the same anchor text?
    {{ DiscussionBoard.errors[516255].message }}
    • Profile picture of the author steve39
      Originally Posted by Matt Hoey View Post

      The only possibility i can think of is that you have 300 links pointing at 4 pages.

      Are they all the same anchor text?
      Yes, I got kind of lazy and used the same resource box/anchor text on a good percentage of the articles. Not a good idea in hindsight.
      Signature

      {{ DiscussionBoard.errors[516259].message }}
      • Profile picture of the author Matt Hoey
        Originally Posted by steve39 View Post

        Yes, I got kind of lazy and used the same resource box/anchor text on a good percentage of the articles. Not a good idea in hindsight.
        I can't see it being THAT big a problem to be honest especially since the ebsite is very old.

        You also created 300 articles over a long period of time so i don't see how this could be.

        What you should do is log into webmaster tools and you can submit your site for reconsideration.
        {{ DiscussionBoard.errors[516275].message }}
      • Profile picture of the author bgmacaw
        Originally Posted by steve39 View Post

        Yes, I got kind of lazy and used the same resource box/anchor text on a good percentage of the articles. Not a good idea in hindsight.
        Once again, not the problem. You're chasing the wrong thing. The articles are not the problem. Look elsewhere.
        {{ DiscussionBoard.errors[516634].message }}
  • Profile picture of the author yingavital
    I also think it's a lost backlink from a high PR website. but have you tried submitting articles to other articles submission directory? maybe you should try submitting to other directories with high PR and dofollow.
    {{ DiscussionBoard.errors[516271].message }}

Trending Topics