Splitting Product into smaller Products - Launching them all at once?
hey volks,
i have a problem over here and need some of you smart people to give me your opinion on this..
first of, i have a product about "self confidence". it's quite a big ebook (170 pages) and comes with three videos on different subjects + some audio material.
now, this thing doesn't convert as well as i want it to. and i think it's because my product addresses multiple problems (problem talking to woman, problem of fearless public speaking, problem of how to get motivated etc.) instead of ONE very specific problem... (but that's just a guess... maybe anyone of you has an idea how i could test that assumption?)
my plan now is, to split up the product into smaller products, so for every problem, one product (talk to women self confidently / talk without fear, become a self confident public speaker / get more energy - the motivation course etc..).
now, when i'm going to launch these, should i launch them in a row, like 2 weeks of space in between, or should i launch them all at once, having an upsell option... (because ppl. having one of these problems are likely to have some more of the problems that i address in the other products)
what do you think?
thanks a lot!
mokka
i have a problem over here and need some of you smart people to give me your opinion on this..
first of, i have a product about "self confidence". it's quite a big ebook (170 pages) and comes with three videos on different subjects + some audio material.
now, this thing doesn't convert as well as i want it to. and i think it's because my product addresses multiple problems (problem talking to woman, problem of fearless public speaking, problem of how to get motivated etc.) instead of ONE very specific problem... (but that's just a guess... maybe anyone of you has an idea how i could test that assumption?)
my plan now is, to split up the product into smaller products, so for every problem, one product (talk to women self confidently / talk without fear, become a self confident public speaker / get more energy - the motivation course etc..).
now, when i'm going to launch these, should i launch them in a row, like 2 weeks of space in between, or should i launch them all at once, having an upsell option... (because ppl. having one of these problems are likely to have some more of the problems that i address in the other products)
what do you think?
thanks a lot!
mokka