What Is A Typical Clickbank Refund Rate Nowadays?

12 years ago

I was a couple months ago getting a high refund rate - probably around 20% - because I made it very prominent that if someone wants their money back, just ask. I then made it less noticeable, though still stated it clearly, and I haven't had a refund request in probably 20 or so orders.

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ChadOath

12 years ago

Originally Posted by resellcells

I was a couple months ago getting a high refund rate - probably around 20% - because I made it very prominent that if someone wants their money back, just ask. I then made it less noticeable, though still stated it clearly, and I haven't had a refund request in probably 20 or so orders.

How did it affect your conversion rate? Doesn't a more prominent guarantee placement make more customers comfortable with purchasing?

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Tom Reed

12 years ago

The real key to reduced refunds is to ship a physical copy of your digital product.

Higher value up front, lower refund rate on the back end and now you're making a LOT more money net on net.

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ChadOath

12 years ago

Originally Posted by Tom Reed

The real key to reduced refunds is to ship a physical copy of your digital product.

Higher value up front, lower refund rate on the back end and now you're making a LOT more money net on net.

Just curious...what happens when they request a refund from Clickbank? Do they have to return the physical portion first?

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mharry

12 years ago

Originally Posted by Tom Reed

The real key to reduced refunds is to ship a physical copy of your digital product.

Higher value up front, lower refund rate on the back end and now you're making a LOT more money net on net.

Apart from this one this that really help is sending out weekly or biweekly updates of the product.

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Steve Holmes

12 years ago

I'm a little dubious about putting backlink daemon on Clickbank just because of the type of people who tend to purchase there.

I'm interested in knowing what people think about it too.

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Alexa Smith

Banned 12 years ago

Refund rates vary enormously from affiliate to affiliate for the same product.

It all depends on how they're pre-sold, and on the buyers' expectations.

They also vary a little from niche to niche (the IM/MMO/Forex niches typically have above average refund rates for fairly obvious reasons).

If you ever see people commenting that "such-and-such a product has a 50% refund-rate", you can be pretty sure that that's just their personal refund-rate for the product, because a product with a refund-rate like that across all its affiliates would be pretty sharply removed from the Marketplace by ClickBank: their 7.5% cut wouldn't even cover the administrative and processing charges of all the refunds, and they'd be losing money on it.

Originally Posted by Steve Holmes

I'm a little dubious about putting backlink daemon on Clickbank just because of the type of people who tend to purchase there.

I'm interested in knowing what people think about it too.

People don't really "purchase there" in any meaningful sense of the words, Steve.

Sales pages are on vendors' own sites.

Who purchases depends on the traffic that the vendor and affiliates attract, and what representations are made about the product/service.

In your position, I wouldn't be at all concerned "the type of people who tend to purchase there". I sell between 600 and 700 ClickBank products per month and I can't remember my last refund.

I'd be concerned about "the type of people who tend to buy backlinking services", and my specific concern would be that they may include a proportion of people who like "finding ways round things". I don't see why that would be any different if/because the vendor happens to be using ClickBank to process the transactions, though. It seems to me that if there's a concern there, it's about the affiliates and the customers rather than about the location?

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Gaz Cooper

12 years ago

If you hit 15% refund rate these days your product comes up for review automatically and you can be kicked off Clickbank.

Personally I think Clickbank has trained buyers to refund even if the product is clearly explained and does what it says it does, certain Clickbank buyers refund anyway just because they can and the Vendor has no recourse.

Kickin it on Amazon

Gaz Cooper
Amz Training Academy

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ChadOath

12 years ago

Originally Posted by GazCooperOnline

If you hit 15% refund rate these days your product comes up for review automatically and you can be kicked off Clickbank.

Personally I think Clickbank has trained buyers to refund even if the product is clearly explained and does what it says it does, certain Clickbank buyers refund anyway just because they can and the Vendor has no recourse.

Kickin it on Amazon

Gaz Cooper
Amz Training Academy

Yeah it seems like more and more buyers know how to game the system.

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Alexa Smith

Banned 12 years ago

Originally Posted by ChadOath

Yeah it seems like more and more buyers know how to game the system.

"Seems", yes. And maybe in reality people were also saying that 3 years ago, and 6 years ago, and 9 years ago? Just wondering.

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ChadOath

12 years ago

Originally Posted by Alexa Smith

"Seems", yes. And maybe in reality people were also saying that 3 years ago, and 6 years ago, and 9 years ago? Just wondering.

Care to elaborate? I've been scratching my head at this reply for a while...

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Alexa Smith

Banned 12 years ago

Originally Posted by ChadOath

Care to elaborate? I've been scratching my head at this reply for a while...

I think I was trying to suggest that although it seems that way now, there's probably never really been a time (within living memory, anyway: let's not forget that ClickBank is older than Google!) that it didn't seem that way, and that ClickBank affiliates and vendors have probably always said that.

Like parents of a child will say "4 is a very 'difficult' age" when their child's 4, and "7 is a very 'difficult' age" when it's 7, and "12 is a very 'difficult' age" when it's 12, and so on ...

Like people will say (when they read about a child abduction case in the newspaper) "The modern world, huh? No kids are safe, these days" (though there are actually no more child abductions now than there were 40 years ago, and fewer than there were 80 years ago).

In other words, it seems that way just "because it always seems that way" when you're involved with it and affected by it, not necessarily because it really is any more that way than at most previous times ...

I think that was what I meant, anyway: I agree it wasn't one of my clearest ...

:confused:

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ChadOath

12 years ago

Originally Posted by Alexa Smith

I think I was trying to suggest that although it seems that way now, there's probably never really been a time (within living memory, anyway: let's not forget that ClickBank is older than Google!) that it didn't seem that way, and that ClickBank affiliates and vendors have probably always said that.

Like parents of a child will say "4 is a very 'difficult' age" when their child's 4, and "7 is a very 'difficult' age" when it's 7, and "12 is a very 'difficult' age" when it's 12, and so on ...

Like people will say (when they read about a child abduction case in the newspaper) "The modern world, huh? No kids are safe, these days" (though there are actually no more child abductions now than there were 40 years ago, and fewer than there were 80 years ago).

In other words, it seems that way just "because it always seems that way" when you're involved with it and affected by it, not necessarily because it really is any more that way than at most previous times ...

I think that was what I meant, anyway: I agree it wasn't one of my clearest ...

:confused:

Ah...I get it now.

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zerofill

12 years ago

Depends on what your selling also. MMO systems people already know clickbank is the land of the easy refund.

Service type offers like reverse phone lookup, criminal background checks don't typically take the hit as hard.

Products that are health related, tinnitus, acne, pregnancy, weightloss, etc... are also products that take less of a hit.

The audience purchasing those is completely different.

Any MMO type product is going to see a high refund rate on Clickbank no matter how good or bad it is...

Software that requires activation or licensing has a lower refund rate as well.

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Britt Malka 12 years ago

Originally Posted by zerofill

Any MMO type product is going to see a high refund rate on Clickbank no matter how good or bad it is...

I disagree.

I've been reselling Zygor Guides for several years, and never experienced one demand for refund.

As for refunds in general, I think it depends on how you pick your products. Over the years, I've had two refunds for a great product. Both buyers praised it, and a month later asked for a refund. The two Danes that bought it didn't start using it.

Besides them, I've seen two other refunds, where it were two clients who'd bought the same product twice by mistake.

My idea is that if you pick products you like and trust, and not just some that could offer you a high profit, the refund rate will be low.
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Edwar L

12 years ago

I've been selling products during the past month, and my refund rate is between 3% to 8% for 3 different products

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ChadOath 12 years ago

Originally Posted by Edwar L

I've been selling products during the past month, and my refund rate is between 3% to 8% for 3 different products

What niches are they in, if you don't mind me asking?
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Cataclysm1987

12 years ago

In most niches? Probably around 5 or 6 percent.

In the make money online niche? Probably around 75 percent.

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marketinguk

12 years ago

Like the other warriors have said above it varies a lot depending on the products and the niche as well. Like the forex niche tends to have a very high refund rate maybe the highest and the im niche is also pretty high. The main thing is to provide people with a quality product whether it's an ebook or software etc. at good value and your refund rate won't be high. If you over hype the product and it's not as good as you've led people to believe then expect lots of refunds!

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ang0160

12 years ago

Varies greatly, I promote one prduct that refunds at 10% while another one refunds at less than 1%.

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Ti

12 years ago

Nobody has mentioned the obvious: Stop selling crap and your refund rate will not reflect the crap you sell. Believe it or not, people feel good about paying for a worthwhile product in the same fashion that people feel offended and demand a refund for a crappy product.

If your product requires constant access then your refund rate will generally be very low, as you would revoke that access upon the refund occurring.

Bottom line: Create a quality product and people will not demand a refund.

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Suze Thomas

12 years ago

My experience in selling an investor trading product was it was higher than normal.
Also it was cheap, not a $20 type product, but almost $100, so that may have affected it too.

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chansgrose

12 years ago

I never promote crap products or put out crap products so I stay in the low 3-4% refund rates..

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briankoz

12 years ago

When I was at a walk through of Clickbank's building several months ago, that very same question was asked and they said that in the internet marketing niche, the average refund rate was in the low to mid 20's (I forgot the exact amount but I know it was around 22%).

Meaning that literally the average product there now is over their 15% rule.

- Brian

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What Is A Typical Clickbank Refund Rate Nowadays?

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