This may be preventing your success
One of the most overlooked pitfalls preventing success in business is selfishness.
In our attempt to attract customers and revenue, we talk about SEO, Fresh Content, CPA, PPC, How scammers ruin it for everyone, taking action, taking a leap of faith, focus and list building. What we neglect to mention is the need to rein in our selfish motivations.
I'm not talking about Law of Attraction or Karma. This is much more basic and concrete: You can't know what or how to market to your customer if you're only thinking about what you want.
The knee jerk advice given to new entrepreneurs is to "Provide Value " but sadly this overused catch phrase holds no more weight than "Close cover before striking." Good advice that has been marginalized.
To help stay my own course, I always keep something Zig Ziegler said at the forefront of my efforts: "You will get all you want in life if you help enough other people get what they want."
Which makes sense because if you're always thinking about what you want, it becomes even more difficult to conceptualize where and how to start providing real value to anyone else.
Success in business requires more than a keyword search and a well-developed SEO page. You have to understand the reasoning behind the search. You can't accomplish this if you don't understand WHY people need what you're selling. What they hope to gain by making the purchase.
If a half million people search for acne treatment, do you think they want to read 300 words about what a pustule looks like? Heck no, they probably have a few of them already and know very well what it looks like. In fact, they probably don't even care what it is. What they want to know is how to get rid of it. The condition hurts, it's embarrassing and they may have a big date, meeting or class reunion.
Wait a minute! Do you even know who you're talking to? A 15 year old pubescent boy sees acne though a different lens than a 35 year old woman with PCOS.
The selfish marketer, simply orders 15 articles with the keyword phrase acne treatment, hoping to fish something out. A good marketer ensures that the articles provide solutions be they homeopathic, coping mechanisms or product suggestions. An excellent marketer not only speaks to the problem but speaks to the person.
So I ask again, what is it your customer wants? Are you unselfish enough to find out?
Your success in business depends on it.
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Jim High
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