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PPC and targeted traffic

by jelder1
2 replies
Im testing 2 affiliate products to see which one converts better and I have a question relating to targeted keywords to these offers

if someone is looking in the dog training niche for example the keyword is

train my dog to stop barking

one sales page emphasizes on dog training but doesn't particularly have the "train my dog to stop barking" keyword in the sales but but has another keyword such as

dog potty training

"dog potty training" -that problem is adressed in the sales page but "train my dog to stop barking" isn't

should I still use "train my dog to stop barking" for ONLY the product that adresses that problem?

**Overall to summarize: is it best to search throughout a sales page and gather up the keywords and bid ONLY on the keywords that are addressed within a sales page**

So If I have 2 related affiliate products will i need to use different keywords??
#ppc #targeted #traffic
  • Profile picture of the author stevecl
    Put it this way... If you were searching for a cure to stop your dog barking, would you stay on a page that didn'r show any reference to your search query. Google will probably give you a lower qs.

    use seperate landing pages.

    Steve
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    I started with nothing and still have most of it left!

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  • Profile picture of the author Scott Murdaugh
    When I do PPC, if at all possible I will change the headline to address the keyword. This way it's relevant to Google and the visitor.
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    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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