Clickbank Affiliate Percentage?

These are all key considerations. How did you select the product you're promoting? ALWAYS visit the landing/sales page and look for yourself. Just because something has a high gravity or great commission percentages doesn't mean that it's going to convert well for Your traffic.

Alexa brings up a great point.

I've made money in the past with clickbank products converting from cold traffic (PPC) sources... but... You'll see MUCH better results if you send targeted traffic to the sales page(s) than if you don't.

Honestly, if you're not building a list you're doing this all wrong anyway.


If I were you, I'd review the landing page and ask myself "Would I buy this?" If the answer is no... then I doubt you should be surprised by your traffic's response to it.

The absolute highest conversion rate I've heard of in internet sales was 78%, but you had BETTER believe that there was a professional looking site, the referrer was liked and trusted by the prospects, and the prospects all had a confirmed interest (and proven purchasing track record) in the niche.

If you have only some, or none, of those qualities with your traffic in relation to the offer than you can expect significantly worse results.

Capture lead information. Instead of sending people to the offer, send them to a squeeze page first, then e-mail them the offer.. OR get them to sign up for a facebook page and send them the offer.. OR give them a gift and grab their cellphone number in exchange and send them the offer..

However you do it... just do it. You'll see better results if you establish a list of prospects (or verified customers) who know you, like you, and trust you.

I hate to beat a dead horse as they say, but think of it this way.

There's a crappy looking restaurant on the edge of town that you drive by one day. You look at it and you think "boy, that place needs a coat of paint. The food must not be very good if they can't justify investing in a can of paint or two.."

Later that day, a random stranger walks by you on the street and says "Hey man.. You should check out that restaurant at the edge of town!"

Would you do it? Doubtful.

What if it'd been your friend instead? What if - it turns out - that your friend had went, tried it, LIKED it, and was now recommending that you go?

What if they served your favourite dish?

What if your friend offered to go with you to try that dish out for yourself?

What if your friend offered to pay for a round of drinks?


In summary.
Build a relationship with your traffic and you'll get better results.
Present your traffic with an offer they want to see, and you'll get better results.
Give your traffic a reason to make the purchase, and you'll get better results.


Cheers,
-Adrian

Actually, the product itself is key. With a good product and a well-managed list, you can have high double-digit conversions no matter how crappy the vendor sales page may be. Clickbank's 60-day money-back guarantee is a very powerful promotional conversion factor that is often overlooked and under utilized by affiliates.