Local Leads -- One Site vs. Many

Western Grizzlin' · 02-11-2009, 05:19 PM

My company has a lead generation site for a small geographic area (20 mi diameter) that's been working very well for us. So well that a couple of folks in the same business but in other cities have asked us to set up a similar lead capture system for their geographic areas.

Since our original domain had our city name in it, I created new domain names that contained the city's name for each different city that we were trying to capture leads in.

My question is, if we're going to eventually expand to many cities, should we be organizing this around one domain name instead of creating a new one for each city? I'm really trying to look at the overall big picture of growing a potential business: SEO, ease of updating the site(s), site conversion rate, etc.

stacyfox · 02-11-2009, 06:38 PM

would subdomains work a la Craigslist. If the main domain is webadmin.php then you could have seattle.leadcapture.com , tacoma.leadcapture.com , wallawalla.leadcapture.com etc. It works for CL.

Stacy

myob · 02-11-2009, 07:02 PM

To build your brand, use one domain name with subdomains for each city or geographic area. Craiglist is an excellent model to emulate. I use a similar model, and it will ease the work load in search engine optimization, PPC ads, and especially in offline advertising (which is highly recommended).

Western Grizzlin' · 02-11-2009, 09:15 PM

Thanks for the thoughts. Would you guys say that for the purpose of SEO subdomains are superior to different directories on the same main domain?

How about for ease of updating the site?

02-11-2009, 05:19 PM	#1
Western Grizzlin' HyperActive Warrior War Room Member Join Date: Feb 2009 Posts: 158 Thanks: 15 Thanked 38 Times in 10 Posts	Local Leads -- One Site vs. Many My company has a lead generation site for a small geographic area (20 mi diameter) that's been working very well for us. So well that a couple of folks in the same business but in other cities have asked us to set up a similar lead capture system for their geographic areas. Since our original domain had our city name in it, I created new domain names that contained the city's name for each different city that we were trying to capture leads in. My question is, if we're going to eventually expand to many cities, should we be organizing this around one domain name instead of creating a new one for each city? I'm really trying to look at the overall big picture of growing a potential business: SEO, ease of updating the site(s), site conversion rate, etc.

02-11-2009, 06:38 PM	#2
stacyfox HyperActive Warrior War Room Member Join Date: May 2007 Location: Orange County, CA USA. Posts: 154 Thanks: 45 Thanked 37 Times in 21 Posts	Re: Local Leads -- One Site vs. Many would subdomains work a la Craigslist. If the main domain is webadmin.php then you could have seattle.leadcapture.com , tacoma.leadcapture.com , wallawalla.leadcapture.com etc. It works for CL. Stacy
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02-11-2009, 07:02 PM	#3
myob Mind Your Own Business War Room Member Join Date: Jul 2002 Location: Los Angeles, CA Posts: 3,499 Thanks: 538 Thanked 2,116 Times in 1,303 Posts	Re: Local Leads -- One Site vs. Many To build your brand, use one domain name with subdomains for each city or geographic area. Craiglist is an excellent model to emulate. I use a similar model, and it will ease the work load in search engine optimization, PPC ads, and especially in offline advertising (which is highly recommended).

02-11-2009, 09:15 PM	#4
Western Grizzlin' HyperActive Warrior War Room Member Join Date: Feb 2009 Posts: 158 Thanks: 15 Thanked 38 Times in 10 Posts	Re: Local Leads -- One Site vs. Many Thanks for the thoughts. Would you guys say that for the purpose of SEO subdomains are superior to different directories on the same main domain? How about for ease of updating the site?