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#1 |
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Glad I Got Canned
Join Date: Sep 2008
Location: NY
Posts: 508
Thanks: 260
Thanked 53 Times in 39 Posts
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Hello. I have never used press releases and would like some informed opinions.
Here is my situation: I have developed a pretty cool web application. To get this thing to fly, I need to get the message out there and build a pretty big user base. Since the advertising budget is basically zero, the only way to get the message out widely enough is through press coverage. Has anyone used press releases and gotten a decent response from mainstream press? Which press release services are the most reputable? Is it worth paying a hundred bucks for the extra exposure they claim they can get for you? Thanks in advance for your advice. |
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#2 |
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Articles-Written.com
War Room Member
Join Date: Dec 2007
Location: NY, USA
Posts: 1,885
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I hear good things. I'm getting ready to do the $80 one through PRWeb. They're good for building backlinks and getting the word out, so I don't know... I got a lot of good feedback when I posted a similar thread asking peoples' experiences with them.
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#3 |
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On A Backlinking Journey
War Room Member
Join Date: Jul 2008
Location: London UK
Posts: 434
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Hey SU,
If your app is very niche, why not send your (very well written) press release to magazines, ezines and other relevant media directly and save the money? I've gotten great mainstream media interest - e.g. Entrepreneur magazine - by an approach directly to them. Why not do the paid and direct approach. When you do go direct, make sure you research the specific journalist responsible for that relevant area and address the press release directly to them by name - it gives you a much better shot at getting coverage. Good luck! |
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| The Following User Says Thank You to Terry Kyle For This Useful Post: |
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#4 |
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Money Making Momma
War Room Member
Join Date: Mar 2008
Location: Canada.
Posts: 1,194
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I did one a few months back when I released an ebook and it took the brand new site from non existant in Google to a PR2 as well as made me multiple sales, to me it was more than worth it. Am actually gearing up to do one of the higher end ones on PRweb at the end of the month for a different product, hoping to see even better results from that one.
Best of luck, Sylvia |
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#6 |
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Money Making Momma
War Room Member
Join Date: Mar 2008
Location: Canada.
Posts: 1,194
Blog Entries: 6
Thanks: 113
Thanked 99 Times in 60 Posts
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PRweb is the usual one and they have multiple packages depending on the sort of exposure you are looking for. As far as PR writers Dana Willhoit is the go to girl around the WF.
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#7 |
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The Flop Warrior
Join Date: Nov 2008
Location: CT, USA
Posts: 118
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Good thread, im also thinking about a press release, I have tried the free ones, but they suck like a goldfish on the side of the bowl!, so onto PRWeb I think, I just need an interesting hook
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#8 |
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Advanced Warrior
War Room Member
Join Date: Aug 2007
Location: UK London
Posts: 920
Thanks: 31
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I've been told that webwire poduces really good results, ranking on google really fast for just $20. Infact I got a report on this somewhere
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====================================== "Underground secrets Revealed: Web Freelance Work" ======================================
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#9 |
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Active Warrior
Join Date: Jun 2004
Posts: 89
Thanks: 0
Thanked 14 Times in 9 Posts
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Yes -- they ARE worth it and well worth it for the rich ANCHOR text links, especially when your content is distributed that way (make sure to bump up to the SEO version that gives you 1 link per 100 words -- so you wanna write a rather long press release for max links to various pages). Let me know if you need explanation about deep linking into various pages and make sure that NO URL in the press release is to the SAME page over and over again. I'll be doing a thread where I go through the entire process of creating the press release and then of course the included Power Positioning Psychology (The Triple "P" Threat) behind why and how I did all the moves. "It'll be smashing Basil!" Austin Powers ....
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Jim Morris, Founder
NicheBOT.com |
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#10 |
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The GMAT Coach
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Join Date: Jun 2008
Location: Atlanta
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They are totally worth it. One of my press release customers got over 340 quality backlinks to his site in 2 days. Most of my customers have very similar experiences.
If you write a **** press release, you will not see results. You might save a buck (or two) but you won't receive any exposure b/c the pr pro's will see right through it and not give you the time of day. If you have decent skills, you can successfully write your own pr and distribute it. You just need to determine how much your time is worth. If you have no start-up cash, write your own and see what happens. If you have cash and can create value elsewhere with your time, spend the money to get one written and distributed. Dana has a great WSO (for free too) about writing press releases. I have one too, but it's $10. ![]() Also, experiment with free distribution sites first b/f you go spend $80 more dollars for paid distribution. If you need some help, let us PR pro's know |
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#12 |
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Glad I Got Canned
Join Date: Sep 2008
Location: NY
Posts: 508
Thanks: 260
Thanked 53 Times in 39 Posts
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Hey, thanks for the great responses, everybody!
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#13 |
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Active Warrior
Join Date: Dec 2008
Location: http://sales.mhakim.web.id
Posts: 67
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Thanked 2 Times in 2 Posts
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of course it really worth for you!!! it will generate targeted traffic for your site...
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#14 |
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pyrmontvillage
Join Date: Jan 2009
Location: Sydney
Posts: 48
Thanks: 57
Thanked 0 Times in 0 Posts
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IMHO, from a Fundamental link building perspective, A Press Release can and does provide awesome link diversification. They add variety to the footprint, that the Big G sees, and can in some cases, bolster Cred (Trust Rank)...
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Last edited by pyrmontvillage; 02-12-2009 at 10:14 AM. Reason: dodgy grammar |
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