Protect yourself from Pinterest.

15 replies
Hi,

As you have probably seen by now, the new kid on the block for social network sites is Pinterest.

They obviously have the same problems as the others have had to deal with regarding people abusing copyrights and with their focus being on images, there are already people trying to abuse their system and use other people's images illegally.

Pinterest are in talks with one of the companies that Google use to identify copyright infringements on Youtube and will be dealing with abuses as they implement new systems.

In the meantime, they've also implemented a special "nopin" HTML meta tag that lets website owners prevent "pinning" on their sites. Flickr have already implemented the tag, preventing "pinning" for copyrighted and protected photos on their site. Previously Flickr was the third most popular source of pins on Pinterest, so this update will likely have a big impact on both sites.

If you want to protect your own images you just need to add the following code to your <head> section of your web pages.

<meta name="pinterest" content="nopin" />

Regards,
Andy
#pinterest #protect
  • Profile picture of the author Regional Warrior
    Andy

    Thanks for the heads up on this and for the code

    Jason
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  • Profile picture of the author ErikNilsson
    Than Q Andy Great Info can now protect some of my images
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  • Profile picture of the author Colin Y
    Protecting your copyright is defiantly important, but you can also watermark your images with your URL or a logo that encourage people to visit your site. Just another way of getting some extra eye balls on your content.
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  • Profile picture of the author danr62
    This makes me wonder about something. If you have stock images on your site that you purchased, do you need to protect those images? Wouldn't someone pinning copyrighted images be a violation? And can you be held liable for making it possible for them to do that if you don't use the meta tag?:confused:
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    • Profile picture of the author Andyhenry
      Originally Posted by danr62 View Post

      This makes me wonder about something. If you have stock images on your site that you purchased, do you need to protect those images? Wouldn't someone pinning copyrighted images be a violation? And can you be held liable for making it possible for them to do that if you don't use the meta tag?:confused:
      Good question.

      At the moment Pinterest are also having to work out how to tell when members pin images which are copyrighted.

      Since they're speaking to Picscout about using their fingerprinting algorithm (the same one used by Youtube to detected copyrighted material), it's something that they'll be trying to address, but as you say, as a user of images you need to be very careful both where you get your images and how you publish/share them.

      Images are getting a lot of attention now because of all the abuse that goes on from people using Google images that have been scraped from websites without the owner having rights to them or not providing rights for others to use them.

      It's another area where I think a lot of newbies will get caught because, as usual, since it's something 'new' there are a lot of people cranking out "make money with Pinterest" products just because they know people will buy anything about it right now.
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  • Profile picture of the author Paleochora
    Thanks for the heads up on this. Very useful for some of my blogs.

    BTW, does the world really need yet another social networking time-suck?
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  • Profile picture of the author Manuelcrc
    Thanks for the info. I was just getting interested in Pinterest.
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  • Profile picture of the author Nicola Lane
    You may also find the following interesting

    - DDKPortraits DDK Portraits

    A blog post from a lawyer who decided that she needed to delete her pinterest boards - just in case she landed in hot water over copyright infringement.

    Interesting read!
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    I like to keep an open mind, but not so open that my brains fall out

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  • Profile picture of the author TopKat22
    Why not let your pictures get pinned if they link back to your site? Isn't that some free targeted traffic?
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    • Profile picture of the author Rashell
      Originally Posted by TerryL View Post

      Considering the popularity of Pinterest, were I to start using it for marketing, I'd want to make it as easy as possible for people to pin my content. I like the idea of watermarking my original images to protect them, while still making the images available to others for pinning.
      That's what I like about DigiMarc and I assume PicScout is the same. You are able to place a digital watermark that is unreadable to the eye and not easily removable by software.

      They use that watermark to track your images.

      So if someone were to use it in a way that doesn't represent your business you will be notified and can take appropriate action. Whether that be a request to give proper credit or a DMCA notice.

      You'd be amazed how many times an image ends up in graphic packs people resell on their sites. With a little bit of tracking know how you can stop this theft. This is particularly important to artists and photographers who are actually selling those prints to earn their living.

      Magazines also have a reason to protect their images from people who are scanning content with little regard for copyright. Part of the misuse is ignorance. Part blatant disregard. Either way you'd now have to power to do something about it.

      Last weekend I saw a ton of unlicensed red carpet photos being shared. How sites like iStockPhoto regard this I'm not sure. They did stick a big visible watermark across the photo so everyone knew where they were coming from. Who knows if it actually helped or hurt their sales. Guess time will tell.

      Originally Posted by TopKat22 View Post

      Why not let your pictures get pinned if they link back to your site? Isn't that some free targeted traffic?
      Yes and no. If people leave the links alone, yes. But it's fairly easy to change the destination link of a Pinterest re-pin. So you may lose some momentum to skeezy people who jump on the popularity of your image, change the link and redirect traffic to their crap offer.

      I've even started seeing people creating blog posts of pins, changing the re-pin's link destination to their post, then from within that post linking to the originating blog. So they get the traffic. BUT, they're not getting permission to use your images on their blog. They just think it's a free for all.

      Rashell
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      • Profile picture of the author Andyhenry
        Originally Posted by Rashell View Post

        I've even started seeing people creating blog posts of pins, changing the re-pin's link destination to their post, then from within that post linking to the originating blog. So they get the traffic. BUT, they're not getting permission to use your images on their blog. They just think it's a free for all.

        Rashell
        Yes.

        I have a friend who's part of a charity that have just launched a new product and the demand is massive and it's got a LOT of news coverage, even though they haven't delivered any product yet, the image of it from their website is being used all over the internet - there are even people creating ebay stores selling it (and they haven't sent any out to anyone yet), and using their images on their sales pages. These are people who are looking to mark up the price from what the charity sells it at and use all their marketing material to make the sales.

        They might think there are no losers, but the reason the business is a charity launching the product is precisely to keep the price as low as possible to the end consumer - so not only are these people looking to make the end customers pay more than they need to, but they're stealing the charities images to do it.

        People never cease to amaze me.

        The charity now have people almost full time sending C&D letters and getting Ebay accounts closed.
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  • Profile picture of the author JDIZM
    I guess the **** might hit the fan with Pinterest unless they dish out some big bucks on special software and algorithms.

    These talks they are having are probably pricey.

    Thanks for the little html snippet thought, this could save someone some real hassle.
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