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How To Compete Against Giant Corporations?

by AMiRU
3 replies
As you can see from my signature, I'm selling domain names. I'm not sure if any Warriors has ever buy one from me but I have actually registered over 700 domain names under me since I started almost 2 years ago.

My dilemma is big companies like GoDaddy and NameCheap always have some sort of promotion by selling domain names way under the normal price. Maybe they have a lot of money, they are able to cover the loss but individuals like me, I can't afford to register domains for people for 2 bucks, it cost us $8+ to register one.

So fellow warriors, do you think that I should proceed with my niche and continue promoting it? Any idea what kind of stuff that I may offer to my customers that GoDaddy, NameCheap and other companies do not offer? How do I go against these giants in terms of marketing?


Thank you for reading and thanks in advance if you reply me
#companies #compete #corporations #giant
  • Profile picture of the author Richard Tunnah
    Well you're highly unlikely to be able to compete with the 'big boys' on price especially as they regularly run loss leaders. The way I'd think you'll compete is to target the smaller businesses and offer a personal service to them.
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  • Profile picture of the author FreeMeal
    Maybe try and expand what you do, rather than reducing your own prices to try and compete, instead try and offer a little more or something a bit different than the bigger brands do. Give it a personal touch. Is there anything you can offer that big brands can't? Maybe you can offer better support or aftercare? Personally help buyers set up there first websites? Make it your USP.

    It's a similar strategy that small mom and pop stores have to use to survive when a big supermarket moves into town.

    Not sure that's the answer but it might give you food for thought.

    Good luck.
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    • Profile picture of the author AMiRU
      Originally Posted by FreeMeal View Post

      Maybe try and expand what you do, rather than reducing your own prices to try and compete, instead try and offer a little more or something a bit different than the bigger brands do. Give it a personal touch. Is there anything you can offer that big brands can't? Maybe you can offer better support or aftercare? Personally help buyers set up there first websites? Make it your USP.

      It's a similar strategy that small mom and pop stores have to use to survive when a big supermarket moves into town.

      Not sure that's the answer but it might give you food for thought.

      Good luck.
      I guess I need to build some kind of relationship with my customers to success.
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