Do security seals increase conversion?

DavidO · 02-12-2009, 05:28 AM

I know these security "seals" are technically BS but do they have a positive effect on consumers? Has anybody verified an increase in conversion with a HackerSafe or WebSafe seal?

WebsafeShield has become the more interesting option as it's 70% cheaper than HackerSafe.

Then there's the Verisign seal for secure payment which is in a slightly different league, both in cost and function.

Can anybody pass on their real-life experiences with these?

colmodwyer · 02-12-2009, 05:39 AM

McAfee let a friend of my boss' test using their logo on his website... 40% overall increase in conversion.

Colm

Jassim · 02-12-2009, 05:44 AM

Yes, it will increase the conversion rate for sure. Visitors to your site hopes they are well protected & will buy your product without any fear of CC fraud.

This is little trick for conversion, but well worth.

DavidO · 02-12-2009, 05:52 AM

Sounds like it may be worth the extra expense. Any suggestions on which seal gets the best results? I know of at least 3 of them:

HackerSafe
McAfee Secure
WebSafe Shield

DavidTheMavin · 02-12-2009, 08:25 AM

Yes they always do in the long run. Any type of badges will actually help your conversions actually.

Traffic-Bug · 02-12-2009, 08:34 AM

What matters more is your existing reputation and other seals like BBB accredited business and your clean track record on the net - search for your business name followed by the word "sucks" to see what people are talking about - but this can be mis-used by a competitor to post nonsense about you. having one safe seal is always good, I dont believe it is going to bring rapid conversions increases may be some but not much. People just have a Paypal payment button set up with no seals at all and they are all doing well because security is taken care of by Paypal. If you absolutely need a security seal I would go with McAfee (I was putting HackerSafe until I found McAfee had bought it out and called it McAfeeSecure) (may be wrong but I dont have time to check this point)

TheMagicShow · 02-12-2009, 11:09 AM

Online consumers need to feel safe and assured that their private information is not going to get hacked. Having a seal does indeed increase conversions, and the investment for the service tends to pay for itself eventually.

Raydal · 02-12-2009, 11:18 AM

It's a PROVEN fact that they do. In fact, one of my Warrior copywriting
clients will be launching a product in a week or two and will be offering
a WSO for his service.

That's all I can say right now.

-Ray Edwards

02-12-2009, 05:28 AM	#1
DavidO Senior Warrior Member War Room Member Join Date: Mar 2006 Location: United Kingdom, Spain Posts: 2,031 Thanks: 10 Thanked 101 Times in 58 Posts	Do security seals increase conversion? I know these security "seals" are technically BS but do they have a positive effect on consumers? Has anybody verified an increase in conversion with a HackerSafe or WebSafe seal? WebsafeShield has become the more interesting option as it's 70% cheaper than HackerSafe. Then there's the Verisign seal for secure payment which is in a slightly different league, both in cost and function. Can anybody pass on their real-life experiences with these?

02-12-2009, 05:39 AM	#2
colmodwyer Raider Of The Lost Fart War Room Member Join Date: May 2006 Location: Baltimore, MD Posts: 1,534 Thanks: 43 Thanked 140 Times in 79 Posts	Re: Do security seals increase conversion? McAfee let a friend of my boss' test using their logo on his website... 40% overall increase in conversion. Colm

02-12-2009, 05:44 AM	#3
Jassim HyperActive Warrior War Room Member Join Date: Jan 2009 Posts: 160 Thanks: 1 Thanked 10 Times in 10 Posts Social Networking Contact Info	Re: Do security seals increase conversion? Yes, it will increase the conversion rate for sure. Visitors to your site hopes they are well protected & will buy your product without any fear of CC fraud. This is little trick for conversion, but well worth.

02-12-2009, 05:52 AM	#4
DavidO Senior Warrior Member War Room Member Join Date: Mar 2006 Location: United Kingdom, Spain Posts: 2,031 Thanks: 10 Thanked 101 Times in 58 Posts	Re: Do security seals increase conversion? Sounds like it may be worth the extra expense. Any suggestions on which seal gets the best results? I know of at least 3 of them: HackerSafe McAfee Secure WebSafe Shield

02-12-2009, 08:25 AM	#5
DavidTheMavin Reality on TILT ;-) Join Date: Jan 2009 Location: Los Angeles, CA Posts: 347 Thanks: 20 Thanked 19 Times in 19 Posts Social Networking Contact Info	Re: Do security seals increase conversion? Yes they always do in the long run. Any type of badges will actually help your conversions actually.
	Luxury Brand Marketing Firm Luxury Brand Marketing Blog

02-12-2009, 08:34 AM	#6
Traffic-Bug Senior Warrior Member Join Date: Jan 2009 Location: Oregon Posts: 1,196 Thanks: 3 Thanked 69 Times in 61 Posts Social Networking	Re: Do security seals increase conversion? What matters more is your existing reputation and other seals like BBB accredited business and your clean track record on the net - search for your business name followed by the word "sucks" to see what people are talking about - but this can be mis-used by a competitor to post nonsense about you. having one safe seal is always good, I dont believe it is going to bring rapid conversions increases may be some but not much. People just have a Paypal payment button set up with no seals at all and they are all doing well because security is taken care of by Paypal. If you absolutely need a security seal I would go with McAfee (I was putting HackerSafe until I found McAfee had bought it out and called it McAfeeSecure) (may be wrong but I dont have time to check this point)

02-12-2009, 11:09 AM	#7
TheMagicShow Success Is No Illusion! War Room Member Join Date: Apr 2007 Location: , , . Posts: 3,764 Blog Entries: 1 Thanks: 41 Thanked 109 Times in 78 Posts	Re: Do security seals increase conversion? Online consumers need to feel safe and assured that their private information is not going to get hacked. Having a seal does indeed increase conversions, and the investment for the service tends to pay for itself eventually.
	" You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

02-12-2009, 11:18 AM	#8
Raydal Marketing Strategist War Room Member Join Date: Jan 2003 Location: Punta Gorda, FL, USA. Posts: 3,249 Thanks: 150 Thanked 1,132 Times in 502 Posts Social Networking Contact Info	Re: Do security seals increase conversion? It's a PROVEN fact that they do. In fact, one of my Warrior copywriting clients will be launching a product in a week or two and will be offering a WSO for his service. That's all I can say right now. -Ray Edwards
	WSO: 6 Months Of Copywriting Coaching For Just $597 By Warrior's Favorite Copywriting Coach! The Economy Sucks Copywriting Special! \| Copywriting Course FIVERR Gig!