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Is BUMPING your WSOs worth it?

by Seth Stewart
25 replies
When my WSOs are launched, 95% of the sales seem to come from my list and the lists of affiliates who promoted it, not based on what position my WSO is on Warrior Special Offers Forum.

So I'm not understanding the benefit of paying $40 to 'bump" it back to position#1.

The home page of WSOs is the only place where that top-or-lower position heirarchy exists, and seriously, how many buyers visit that page, just to browse down the top 10 or 20, opening each to see which ones are worth buying?

If that's where most WSO buyers went, it would make sense to make sure you were in the top 20 or so during the first few days of your launch. But I get the sense most find out about an interesting WSOs through an email they got from a a subscriber list, not by going to that page and browsing, But perhaps I'm wrong...let me know your thoughts
#bumping #worth #wsos
  • Profile picture of the author CyberAlien
    I think it really depends more on the WSO itself - low dollars ones always seem to have the most sales upfront and I don't see as big a need for bumping them as much. Whereas higher priced WSO's ($50+) generally need to get bumped because they only need a single sale to cover the cost of the bump.

    I keep bumping until I have bumped a WSO twice in a row and not made back $40 from it. As long as you're making back the $40 you might as well keep bumping it since it is just building your list of paying customers that can be promoted to in the future.
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    • Profile picture of the author ashloren
      Originally Posted by Chase Watts View Post

      I think it really depends more on the WSO itself - low dollars ones always seem to have the most sales upfront and I don't see as big a need for bumping them as much. Whereas higher priced WSO's ($50+) generally need to get bumped because they only need a single sale to cover the cost of the bump.

      I keep bumping until I have bumped a WSO twice in a row and not made back $40 from it. As long as you're making back the $40 you might as well keep bumping it since it is just building your list of paying customers that can be promoted to in the future.
      I have a quick beginner question in regards to this. I ran my first WSO a while back and got a few buyers who used Paypal to purchase product. You mention building your list, but do you mean only for WSO's that specifically included some sort of opt-in process...?

      I ask because I am not sure whether it's considered ethical to just add the customers email address from Paypal payment without asking them in some way first...some clarification would be much appreciated!
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      • Profile picture of the author abuhanifa
        I ask because I am not sure whether it's considered ethical to just add the customers email address from Paypal payment without asking them in some way first...some clarification would be much appreciated!
        you can ask them to optin on your landing page or subscribe to your new letter .
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      • Profile picture of the author Seth Stewart
        Originally Posted by ashloren View Post

        I ask because I am not sure whether it's considered ethical to just add the customers email address from Paypal payment without asking them in some way first...some clarification would be much appreciated!
        I don't think you need to worry about this much. People who buys WSOs on Warrior Forum literally EXPECT that they're going to become part of a seller's list, and start getting either occasional or constant emails for other offers, whether the original offer was routed through an opt-in or not.

        WSO buyers also know they can unsubscribe to any list and stop getting unsolicited emails.

        Warrior Forum, and in particular, the WSO section, is all about launching products to make money (hopefully for products that do give true value & useful information .) This is Internet Marketing, after all. So, right from the get-go, the type of people who browse this forum or shop for WSOs are expecting the old give-and-take, they're not naive enough to think they'll just buy any product and never hear from the seller again.
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        • Profile picture of the author WillR
          Originally Posted by Seth Stewart View Post

          People who buys WSOs on Warrior Forum literally EXPECT that they're going to become part of a seller's list, and start getting either occasional or constant emails for other offers, whether the original offer was routed through an opt-in or not.
          Seth,

          You can't just say it's expected. That's like saying a girl who goes out in a really short skirt shouldn't complain when she gets raped... yes she should because it is still ILLEGAL.

          Originally Posted by Seth Stewart View Post

          WSO buyers also know they can unsubscribe to any list and stop getting unsolicited emails.
          The important word above is 'unsolicited'. If an email is unsolicited then you should not be receiving it in the first place and should not even be in a position where you need to unsubscribe from that list.
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          • Profile picture of the author Eleanor
            Originally Posted by WillR View Post

            Seth,

            You can't just say it's expected. That's like saying a girl who goes out in a really short skirt shouldn't complain when she gets raped... yes she should because it is still ILLEGAL.



            The important word above is 'unsolicited'. If an email is unsolicited then you should not be receiving it in the first place and should not even be in a position where you need to unsubscribe from that list.
            I'm pretty sure that it's perfectly legal to email your customers - and if they have purchased a product from you via PayPal then they are a customer.

            It's not so much that they expect it, it's that it's legal, normal and good business sense.
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  • Profile picture of the author travlinguy
    It's been worth it to me every time I've done it. You might want to do a search on this question as there are probably 50 individual threads already in existence on the topic.
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  • Profile picture of the author E. Brian Rose
    One year ago, bumping was almost the equivalent of blasting an email out to an enormous list. These days, it's not as lucrative to bump, but a good offer will still get action.

    Yes, people do browse the forum looking for good deals. They read replies too!

    I have WSOs from a year ago that I still bump. Your goal should be to show a profit, but breaking even is still a win, as it puts new buyers on your list.

    With that being said, if you have a lousy offer, no amount of bumps will make it successful.
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  • Profile picture of the author MikeTucker
    I have not purchased a lot of WSOs, but I've gotten a few of them over the last few weeks from the top three pages.

    I'm sure there are some really great ones on other pages, but I just don't have the patience to sort through so many of the ones I am not interested in at all.
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    • Profile picture of the author Expressarticles
      As long as your making profit from bumping, then yes its worth it. Like others have said, if you stop making profit, then not so much.
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  • Profile picture of the author WillR
    Having bumped one of my offers over 140 times I would have to say yes, it is worth it. As someone else pointed out above if you spend $40 and make more than $40 back then why wouldn't you keep bumping it. Even if you broke even you would still be building yourself a list of buyers. You might be able to rely on your list and affiliate sales in the first few weeks but after that what are you going to do to promote it. Most people only want to promote the latest and greatest offers.
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    • Profile picture of the author Seth Stewart
      Originally Posted by WillR View Post

      ...if you spend $40 and make more than $40 back then why wouldn't you keep bumping it. Even if you broke even you would still be building yourself a list of buyers.
      Why wouldn't I keep bumping if I made back the $40? Well, the obvious question is, did that $40 come from the bump or from affiliates? If I have a $20 WSO and each time I bump, I sell at least 2, AND the sales came from someone who found me back at the top of the WSO home-page (as EBR says still happens,) then sure.

      But if I bump 3 times and always make my money back, but all sales came from somewhere else, I didn't really break even did I? I would have made those sales even without 3 bumps, so I actually wasted $120.

      But thanks for all your answers, guys. It's obvious you all still believe in it, math & ROI aside
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    • Profile picture of the author Elluminati
      Originally Posted by WillR View Post

      Having bumped one of my offers over 140 times I would have to say yes, it is worth it. As someone else pointed out above if you spend $40 and make more than $40 back then why wouldn't you keep bumping it. Even if you broke even you would still be building yourself a list of buyers. You might be able to rely on your list and affiliate sales in the first few weeks but after that what are you going to do to promote it. Most people only want to promote the latest and greatest offers.
      140 times? Wow! Not to be too nosy, but did you break even, do better, or much better?
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  • Profile picture of the author AceOfShirts
    I've read many people say it's better to pay the $60 for a Signature Image and link it to your WSO.

    I'm thinking about doing that myself right now.
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  • Profile picture of the author AceOfShirts
    My WSO is a free offer so I don't know the answer, but, can't you tell if the sale came from an affiliate? You must have some indication that somebody earned a commission on the sale if it came from an affiliate. Obviously if there is no commission paid or due, the purchaser found it themself.
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  • Profile picture of the author Ben Gordon
    It's the same thing as buying a solo ad. The WSO forum is filled with people who are willing to buy WSOs (there are a lot of buyers and competition in there) and you're paying $40 to get their attention. I've had great success with my WSO each time I bump it.
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  • Profile picture of the author crazydeals
    As a user (myself) who bump WSO once every 7 to 10 days, I do see the results in this and able to recoup my marketing cost within 48 hours. I believe it depends on your marketing material, and certain factors do play a part.. bump at the right time!

    You certainly have to monitor the online activity of the forum, at which point has the most traffic to WF. Compare bumping your thread when the peak users are at 25,000 vs 12,500 online, which point of time is going to get more eyeballs to your thread?

    Testimonials do help in marketing as well, be it positive or negative. How the thread starter handles a negative review and turn into a positive is crucial part of the marketing. The eyeballs are watching how are you handling negative testimonials. Are you going to stomp your feet and argue with your customers, or are you going to take it professionally and resolve the issue.

    As far as I am concern, our company is pretty satisfied with our marketing effort in WF
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  • Profile picture of the author cjbmeb14
    I think a lot of the time it depends on what your WSO is about, and how many sales you made first time around.
    If you are offering a service like I do then it is a good idea to bump it.
    However, if you have sold a guide, you may have already reached your sales limit.
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    • Profile picture of the author WillR
      Originally Posted by Seth Stewart View Post

      Why wouldn't I keep bumping if I made back the $40? Well, the obvious question is, did that $40 come from the bump or from affiliates? If I have a $20 WSO and each time I bump, I sell at least 2, AND the sales came from someone who found me back at the top of the WSO home-page (as EBR says still happens,) then sure.

      But if I bump 3 times and always make my money back, but all sales came from somewhere else, I didn't really break even did I? I would have made those sales even without 3 bumps, so I actually wasted $120.

      But thanks for all your answers, guys. It's obvious you all still believe in it, math & ROI aside
      Seth,

      I know exactly what you mean and it's a very valid point. The problem with WSO's is that it's almost impossible to tell where your traffic/sales are coming from, especially when you are bumping and have a signature advertising the same offer as well. But my point is on majority of occasions, I do notice more sales the closer an offer is to the top of the WSO forum... and it only makes sense. I don't think anyone here would deny the fact the first few pages of the WSO forum get a LOT more traffic than all the others... and as you and I both know, traffic equals sales. So it makes sense that the more often your WSO is on those first few pages the more sales you are going to make.

      It's not always the case but more often than not it has been and so I like to make an educated guess and keep doing it every so often. Sure, I do still make sales even when the offer is buried down on page 6 or 7 but in order to maximize sales, I like to jump it back up to the top every now and then.

      Originally Posted by Elluminati View Post

      140 times? Wow! Not to be too nosy, but did you break even, do better, or much better?
      Not to be too nosy but I will be... haha j/k

      My bump costs are only a very small fraction of the sales I've made.
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  • Profile picture of the author mado
    if your WSO worth it, yes.
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  • Profile picture of the author Landoy
    If your WSO costs over $40 it is probably worth it
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  • Profile picture of the author LegitIncomes
    Originally Posted by Seth Stewart View Post

    When my WSOs are launched, 95% of the sales seem to come from my list and the lists of affiliates who promoted it, not based on what position my WSO is on Warrior Special Offers Forum.

    So I'm not understanding the benefit of paying $40 to 'bump" it back to position#1.

    The home page of WSOs is the only place where that top-or-lower position heirarchy exists, and seriously, how many buyers visit that page, just to browse down the top 10 or 20, opening each to see which ones are worth buying?

    If that's where most WSO buyers went, it would make sense to make sure you were in the top 20 or so during the first few days of your launch. But I get the sense most find out about an interesting WSOs through an email they got from a a subscriber list, not by going to that page and browsing, But perhaps I'm wrong...let me know your thoughts
    The answer to your question "Is BUMPING your WSOs worth it?...that's going to have a different answer for different people.

    For myself: Absolutely.

    For some others: yes.

    For everyone: Nope.

    It all comes down to testing, testing, testing.

    I say if you can break even, or even get close to break even, you should keep bumping...because you can always make up the difference PLUS profit on the backend.
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    • Profile picture of the author WillR
      Originally Posted by bubbins1987 View Post

      I'm pretty sure that it's perfectly legal to email your customers - and if they have purchased a product from you via PayPal then they are a customer.

      It's not so much that they expect it, it's that it's legal, normal and good business sense.
      Originally Posted by Michael D Forbes View Post

      If you have established a business relationship (through a purchase), you are indeed perfectly within your rights to contact your customer however you wish with the information they have provided. You also have an obligation to stop if they ask you to.
      I think you will find that is incorrect.

      Yes, you are allowed to email your customers regarding the product they have just purchased. You are NOT however entitled to start sending them email promotions for other products which is what Seth was talking about above. If I purchase a car from you then you can't start sending me offers about golf clubs or houses for sale. You are only allowed to contact me regarding the product I have purchased and you MUST provide a way for me to opt out if I wish to.

      So no, you can't just send promotions to your customers because they have purchased from you... it's not allowed unless they have given you specific permission for that. That is exactly why you will find most websites have an extra checkbox asking customers if they want to receive newsletters or special offers because receiving those offers is not part of the original agreement.

      Be very careful if this is what you are doing. All it takes is a few complaints and bye bye autoresponder and all your contacts.
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  • Profile picture of the author GerryMedia
    I bumped my WSO for the first time at a very odd hour (past midnight, just to do an experiment if that is agood time to bump). I generated a good number of sales while I was sleeping. So it was worth it. In the end, it depends on your offer. If it's solid offer, you will surely not worry about the $40 bump fee because you know your offer will convert.
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