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What is a good Copy writing book

by ponty
4 replies
Hello to all,

What is a good copy writing book to read?

Something that will help me in my conversions anyhow!

Thanks
Logan
#book #copy #good #writing
  • Profile picture of the author David Raybould
    Hi Ponty,

    The book I've gotten the most from is How To Write A Good Advertisement by Victor Schwab.

    It's straightforward, easy to absorb and instantly helps you understand what your aims should be when writing copy.

    Hope that helps...

    David
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    Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

    Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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  • Profile picture of the author R Hagel
    In addition to Schwab's book, you may also fill your cart at Amazon by picking up books from Ogilvy, Caples, Sugarman, and Kennedy. For more advanced books (after you have a handle on the basics) check out Robert Collier and Eugene Schwartz.

    Cheers,
    Becky
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  • Profile picture of the author John Taylor
    I'd suggest:

    Influence: The Psychology of Persuation - Robert Cialdini
    That will give you a thorough understanding of how to communicate with your target audience.

    Web Copy That Sells - Maria Veloso
    A well written guide to web based copywriting based on sound psychological principles.

    John
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    John's Internet Marketing News, Views & Reviews: John Taylor Online
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