List Building Unsubscribe Rate?

by Eric S
3 replies
I'm wondering, what is the standard unsubscribe rate for an IM based email list?

I know it's part of it, but I'm curious what % can opt out without me getting too worried about it being above average.
#building #list #rate #unsubscribe
  • Profile picture of the author Cataclysm1987
    I don't think there is one.

    I mean, if you beat the crap out of your list like you're supposed to, you might get a high unsubscribe rate but make a bunch of money in the process.

    I think it varies from list to list too much to establish a true average or an expected amount.
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  • Profile picture of the author ecoverbee20
    I agree if you send crap and bombard them you will get unsubscribes. Send quality information and they will be a subscriber for life.

    I would say 1 unsubscribe for every 50 if you send quality. 49 unsubscribes out of 50 if send junk.

    Thanks
    andy
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  • Profile picture of the author georgedinmore
    Last time i knew, there wasn't one.

    As long as you show your subscribers respect, then you should be safe.

    However good you are though, you will not please everyone.
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