I realize that the factors vary, but I wanted to get some input. In IM, and in a number of other niches, there is the desire for instant gratification, which makes sense. I pay with my credit card or paypal account, and I can access the product NOW (or in minutes).
If you decide to provide your product as a physical media product (such as on CDs or DVDs) Which is likely to carry a higher perceived value:
1 DVD with audio, video and documents
4 CD Set (1 Audio CD, 2 CDs of videos and a CD containing the documents)
On the one hand, physical delivery of one DVD is more cost effective, but would the 4 CD set tend to command a higher or lower perceived value than the 1 DVD?
My GUT reaction would be that the CD bundle carries more perceived value, and here are my thoughts as to why.
- More Stuff
Lets face it, the more "stuff" most people receive for their dollar, the happier many are. If you spend $20 on a DVD, that's a $20 DVD. If you spend $20 on a 4 CD set, that's $5 per disc, "what a bargain" can come to mind
- More Options
With a DVD you pretty much need a computer, unless its all DVD video, in which case you can use a computer or DVD player. With an Audio CD as part of the package, you can throw it in the CD Player in your car, watch the VCD (Video CD) On your Computer or most DVD Players, and of course the documents on CD will still require the computer. But ALL of them can be used on your computer, some can be used elsewhere too.
While it might be less convenient to have to switch between discs, a lot of people like to have something to do. Switching discs is a small thing, but it's something. Likewise the fact that they can take the audio CD with them somewhere else (like the car) means they can get out to other environments, which means they may be able to get use out of it in more places.
I'm interested in knowing what other people think, and I realize the answer will vary from product to product.
[Comment: Hmmm... I'd thought it'd be a good start to a conversation. I guess so far no one has any thoughts to add?]
Last edited by Scott Burton on March 06, 2012 at 22:43 PM. Reason: Comment added - I didn't want to bump the thread