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How can I assure I won't be butted out of several JV deals as a JV broker?

by biggoogle
3 replies
Hi Everyone,

I have a meeting next week with the marketing director of a very large and successful info product company.

I've identified several potentially VERY profitable JV deals for this company whereby a few of their products could be matched with very high traffic websites (who also have sizeable mailing lists.)

I know who to approach. I haven't contacted any of them yet (apart from one who has given me a quick yes from the start.)

I want to lay out this opportunity for the marketing director, but without giving away the industry I want to match him with, nor the websites I have in mind. (As far as I can tell, the opportunity is completely untapped.) In essence, I want to protect myself from having them go behind my back and do these deals without me. Keep in mind that they are very capable and skilled marketers. Also, the income potential is absolutely mind-boggling.

Would you have any ideas apart from having him sign a non-disclosure agreement? What would you do in this situation?

Thanks!

BigG
#assure #broker #butted #deals
  • Profile picture of the author Bill Farnham
    The following is NOT legal advice, just my experience putting deals together...

    Depending on your locality a verbal agreement carries as much weight as a signed contract for a specific period of time. Someplaces it's one year, as an example.

    If you have demonstratively facilitated the JV those companies may be enlightened enough not to cut you out of the deal. Because if you can prove the chain of information, you're entitled to your agreed upon cut. Keep good records.

    It's best to get both parties to sign agreements with you, but I have put major deals together with nothing more than a handshake. If it's good for both parties, they will want to work with you.

    ~Bill
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  • Profile picture of the author biggoogle
    Thanks for your advice Bill - much appreciated.

    Anyone else want to share their two cents?

    BigG
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    • Profile picture of the author sparro
      I hear what Bill is saying and legally somewhat true. I have brokered $30 million dollar deals in my career and many small ones but the one thing I find to be true is the parties will commit their time and assets when they sign on the dotted line.

      It's really controlling the perspective and expectations of your clients that is valuable when trying to bring a deal to close. A signed contract in my experience helps with this more then an oral agreement

      Just my 2 cents
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