Article Syndication - Webmaster Wants Unique Content Only? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

Troy_Phillips

12 years ago

He is looking for a guest blogger. Does his numbers back up his requirements?

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PatriciaJ 12 years ago

I was asked to post unique content to somebody elses site a few weeks ago. It was a very new site with no traffic and I was better off placing the content on my own sites and offering it for syndication. If the offer had come from a site with a lot of clout I would have thought differently and at least given them a trial run.
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smadronia

12 years ago

Originally Posted by hyderkhan

But on one condition: He wants an assurance from my that my blogs will be unique to his website and will not be duplicated anywhere else. (I don't know if he means that it can't also exist on my own site.)

I agree with Troy, he's looking for a guest blogger, not syndication.

Guest blogging could work, in addition to syndication. You could find out what his reader numbers are, and how long of an article he expects each week. If you think the numbers are worth it, you might agree to write a few articles and see how it turns out.

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Chris Worner

12 years ago

There is a difference between guest blogging (Which I think you have confused with syndication) and having an article republished across multiple media outlets. (Syndication)

If the site is new and has little traffic. Don't waste your time.

-Chris

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celente

12 years ago

Originally Posted by Chris Worner

There is a difference between guest blogging (Which I think you have confused with syndication) and having an article republished across multiple media outlets. (Syndication)

If the site is new and has little traffic. Don't waste your time.

-Chris

I agree with this. For us we have better luck with forming relationships with owners and webmasters of very high traffic sites in our niche. And making sure they house a nice array of forums, trade journals, blogs, ezines etc. These work for us.

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MikeTucker

12 years ago

Here is the answer from both Paul and Alexa.

I would like to point out that the major key in what Paul has taught us is that the key to the article syndication strategy is not just getting your articles out there, but developing a network or a "list" of outlets which are happy to syndicate your content.

He has suggested that we should try to add about 5 new outlets per day, which I have found to be a very reasonable and productive goal.

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hyderkhan

12 years ago

Originally Posted by MikeTucker

Here is the answer from both Paul and Alexa.

I would like to point out that the major key in what Paul has taught us is that the key to the article syndication strategy is not just getting your articles out there, but developing a network or a "list" of outlets which are happy to syndicate your content.

He has suggested that we should try to add about 5 new outlets per day, which I have found to be a very reasonable and productive goal.

Thanks! Wow!! I might very well cast my vote for this as the game changing post of the year.

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hyderkhan 12 years ago

Thanks for your feedback everyone! I've already replied back to the blog owner and told him that I am looking to syndicate my content... and so I can't offer an exclusive deal with him.... But then I did ask him how much traffic his site gets for month.

By the way - the site I was trying to guest blog for is a competitor for the same keyword phrase my website is optimized for. His site is on page 1 of Google, and mine is currently on page 4.
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travlinguy

12 years ago

There are thousands of syndication outlets. There's no need to write unique content for a single site. I'm not new to writing but I am new to this style of syndication. I've only been at this for a bit over a month and have gotten picked up by some heavyweight authority sites. I followed the advice of the smart people doing it. I don't write unique material for anyone.

Here's something I've found that might help you get more exposure. Do a search for your niche or market that looks something like this: dog training online magazine.

Substitute dog training for your thing. There are tons of sources like this that need new content every month and as long as it's good they usually don't care if it's syndicated. I got picked up by an online mag that has a circulation of 90,000. And they have a physical publication that goes out to 300,000 people in Southern California. My signups went through the roof and are still coming in.

That's just one source. And they want something from me for every upcoming edition. Stay the course and don't compromise.

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TopKat22

12 years ago

Congratulations on getting a guest blog position.

However, I wonder if that will give you as much exposure as if you posted a unique, original article on Qondio.com and ideamarketers.com and then got syndicated by lots of blogs and newsletters, and sites, etc.

Even without looking at my syndication stats, I can tell when an article has gotten on another big site or newsletter because my traffic and sign ups spike.

I would say, do it all but definitely make sure that you give yourself an "out" of the traffic from this guys site doesn't warrant that "can't post it anywhere else" restriction.

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hyderkhan

12 years ago

Originally Posted by TopKat22

Congratulations on getting a guest blog position.

However, I wonder if that will give you as much exposure as if you posted a unique, original article on Qondio.com and ideamarketers.com and then got syndicated by lots of blogs and newsletters, and sites, etc.

Even without looking at my syndication stats, I can tell when an article has gotten on another big site or newsletter because my traffic and sign ups spike.

I would say, do it all but definitely make sure that you give yourself an "out" of the traffic from this guys site doesn't warrant that "can't post it anywhere else" restriction.

TopKat22,

Does IdeaMarketers.com do content syndication?

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JOSourcing Banned 12 years ago

Originally Posted by hyderkhan

TopKat22,

Does IdeaMarketers.com do content syndication?

It's all explained right on the site! Submit your article to our article directory for free - IdeaMarketers.com
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drmani

12 years ago

Originally Posted by hyderkhan

He agreed to have me post one blog post every week, that contains my own resource box back to my website. (That is a huge win for me).

But on one condition: He wants an assurance from my that my blogs will be unique to his website and will not be duplicated anywhere else. (I don't know if he means that it can't also exist on my own site.)

--- So if I agree to this, that would mean that I would have to write one article just for his website, and not have it be distributed elsewhere. Or should I explain to him what syndication means, and that it will exist on my own blog, and could be picked up by others?

I thought that article syndication, in its purest form, implied that my same one article that is already on my own site, could be posted on multiple blogs, identically.

Please advise.

Thanks!

It depends upon the site/webmaster.

For 6 weeks now, I'm waiting to hear back from Copyblogger
on a guest post I submitted.

It's original. Took me a few hours to write. And then, I
had to try to contact the people in charge through many
different channels before getting through - and was told
that I'd have to be patient as they had a backlog.

Patience isn't quite my forte - but though it's running
thin, I'm still waiting... because, imho, it's worthwhile.

If your blog isn't 'Copyblogger' and you insist that I
wait, chances are it won't happen.

Horses for courses, y'know

Originally Posted by PatriciaJ

It was a very new site with no traffic and I was better off placing the content on my own sites and offering it for syndication. If the offer had come from a site with a lot of clout I would have thought differently and at least given them a trial run.

Originally Posted by Chris Worner

If the site is new and has little traffic. Don't waste your time.

-Chris

That *could* be short-sighted. Today's behemoths were
once "small sites".

I agree you need to prioritize, but ignoring an up and coming
blog/site just because they aren't "big" today can cost you
dearly down the line.

When I first wrote for SitePoint, they were a startup. Today,
I'd find it hard to get an article accepted - unless I'm ready
to invest 5 to 10 hours working it to their specs.

btw, I *still* get traffic and referrals for articles written
in 2004 or thereabouts from that network! Like this, and this.
(edit: I realize those were written in 2000 - so for ELEVEN
YEARS, traffic has been trickling in from that content!)

All success
Dr.Mani

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Chris Worner

12 years ago

Originally Posted by drmani

That *could* be short-sighted. Today's behemoths were
once "small sites".

I agree you need to prioritize, but ignoring an up and coming
blog/site just because they aren't "big" today can cost you
dearly down the line.

All success
Dr.Mani

Ah Dr. Mani,

well said, and I agree wholeheartedly. But not every person who starts a blog, neccesarily has the will power to persevere in their quest to create an authority website/blog, like Yaro Starak example.

Which is why I think in the beginning, your better off focussing on established websites rather than worrying about getting your face on every single new website you can, taking time away from doing more productive things that will not only keep the cogs turning, but will build and expand your business, and ultimately, bring in and increase profits.

-Chris

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Will Edwards

12 years ago

Originally Posted by hyderkhan

Or should I explain to him what syndication means, and that it will exist on my own blog, and could be picked up by others?

I doubt you will need to explain things to him.

If you were to approach me about guest posting on my blog, I would want the same thing and in addition I would require 800 - 1000 words of quality content.

You might think that's a bad deal and if so, you could find other blogs with less stringent requirements. But articles posted at my site get into my Newsletter, Tweet stream, Facebook fan page (PR4) and give a PR4 link from the blog (the site itself is actually PR5). In my opinion, it's a good deal and in fact, if I could find other sites doing that, I would be all over them submitting good quality original content.

So it's all a question of what you are paying in terms of your time to write an article versus what you are getting in return for your effort.

Will

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hyderkhan 12 years ago

The owner of the site in question says his site receives about 35,000 hits per month during the winter and 130,000 hits per month during the summer (it's a seasonal type of niche). He is also one of my competitors for the same keyword I'm trying to rank for, currently ranked #4 out of 236,000 results. His homepage has a Page Rank of 2. If I can get a guest post on home page, and get it indexed, that would certainly help in terms of a quality, relevant back link to my own site, which is currently around page 4 right now.

It can only help. It can't hurt. I'll give it a go. I think I'll write a unique exclusive article for his site and see what happens. This article won't be able to be used for syndication, but that's okay. By having my article posted on a competitor's website that ranks higher than mine in the SERPS, with a link back to my own site, it will hopefully help with my own site's SEO as well as provide exposure for my own site.

Let's see what happens.
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- Tadresources 12 years ago
  
  Originally Posted by hyderkhan
  
  It can only help. It can't hurt.
  
  Let's see what happens.
  
  This is exactly what I was thinking. I think going for it is definitely the best way to go considering the numbers you mentioned. Good Luck!
  
  Thanks
  
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Tadresources

12 years ago

Originally Posted by hyderkhan

He agreed to have me post one blog post every week, that contains my own resource box back to my website. (That is a huge win for me).

But on one condition: He wants an assurance from my that my blogs will be unique to his website and will not be duplicated anywhere else. (I don't know if he means that it can't also exist on my own site.)

--- So if I agree to this, that would mean that I would have to write one article just for his website, and not have it be distributed elsewhere. Or should I explain to him what syndication means, and that it will exist on my own blog, and could be picked up by others?

I thought that article syndication, in its purest form, implied that my same one article that is already on my own site, could be posted on multiple blogs, identically.

Please advise.

Thanks!

It sounds like A.) He doesn't understand what syndication means and B.) He wants a guest blogger. Doing guests blogs can be beneficial if his numbers are great. Not so much if they aren't.

It all comes down to whether the work you would have to put in would be worth the results. If the situation isn't going to be mutually beneficial and he won't agree to a syndicated article then I would politely decline.

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ELK

12 years ago

hyderkan,

I just want to offer one bit of perspective on this whole "exclusive content" situation. On Monday of this week, I started doing active syndication like you did, writing site owners and offering content.

I've written to six so far (other stuff got in the way this week and I'm trying to speed the process up just a bit). The first one I wrote to back on Monday contacted me last night and was "happy to republish my article".

Never mentioned exclusive anything, asked where it was before (they obviously knew it was from my site because I told them that), or if it would ever be published again, or anything like that at ALL.

They were excited because they saw it as "collaboration" from the start and offered content back to me as well. There's definite overlap that makes sense between our sites, but there's just enough difference that I don't think it's really competition.

If you aren't getting a "collaboration" vibe from this guy, then this is a one-shot deal.

The best part I've realized is that all the hard work I did on this article doesn't have to be duplicated. I'm going to spend more time finding other syndication possibilities and then carefully consider my next article, knowing I can share it with many.

If one is that excited and I only got to six so far, I know there will be more.

There can be more for you as well, but not with this article once you give it to him.

Just saying, so you can be fully informed of all the possibilities in front of you before you hand it over.

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Richard Van

12 years ago

I don't do syndication, it's duplicated content. If you do that Google comes round your house at night and removes your roof and steals your children.

I spin my articles using the best spinner ever seen before the last one, until no one can read them, then I publish them to weird obscure places that no one goes so no one see's them and in return I get lots of backlinks.

Google loves me.

I know, last month I made $1.36 from AdSense.

(That was sarcasm, for the sense of humour impaired)

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fin

12 years ago

Originally Posted by Richard Van

I don't do syndication, it's duplicated content. If you do that Google comes round your house at night and removes your roof and steals your children.

I spin my articles using the best spinner ever seen before the last one, until no one can read them, then I publish them to weird obscure places that no one goes so no one see's them and in return I get lots of backlinks.

Google loves me.

I know, last month I made $1.36 from AdSense.

(That was sarcasm, for the sense of humour impaired)

You shouldn't use spinners. They don't do anything. TBH, I actually thought you syndicated and wrote proper content.

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AnniePot 12 years ago

Originally Posted by fin

You shouldn't use spinners. They don't do anything. TBH, I actually thought you syndicated and wrote proper content.

Oh, dear... either no sense of humor or you didn't take the time to read the post in its entirety.:rolleyes:
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- fin 12 years ago
  
  Originally Posted by AnniePot
  
  Oh, dear... either no sense of humor or you didn't take the time to read the post in its entirety.:rolleyes:
  
  What's worse?
  
  My sense of humour or your need to comment on it.
  
  Thanks
  
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Alexa Smith

Banned 12 years ago

Originally Posted by Richard Van

I don't do syndication, it's duplicated content. If you do that Google comes round your house at night and removes your roof

Damn ... you couldn't have told me this a couple of years ago? I thought it was getting a bit draughty upstairs ...

Originally Posted by hyderkhan

(Alexa if you are reading this, your thoughts on this would be greatly appreciated)

Sorry, I've only just seen it now ... but in any case, I really can't add to Mike Tucker's post above (#6). For me, that "says it all".

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hyderkhan

12 years ago

Originally Posted by Alexa Smith

Damn ... you couldn't have told me this a couple of years ago? I thought it was getting a bit draughty upstairs ...

Sorry, I've only just seen it now ... but in any case, I really can't add to Mike Tucker's post above (#6). For me, that "says it all".

Thanks Alexa! You helped me without even having to reply (by virtue of the fact that Mike was able to recall one of your previous posts... which itself was exactly the information I was looking for... that thread is one of my all time favorites... a game changer, if you will...)....

I am intrigued by something you said in that thread (or maybe it was another one).... that you only have to write maybe or 8 or 10 articles a month with article syndication, whereas people who are still stuck in article directory marketing mode are of the believe that you need to churn out 100 articles per month...

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hyderkhan

12 years ago

Here's a quick update...

The owner of the site who is demanding that my content be written exclusively for his site and not be duplicated elsewhere explained to me his rational for wanting it to be that way:

And these are his EXACT words taken straight from his email reply to me:

"Google would sandbox my site for certain if I share content."

Perhaps he is paranoid, because his site does enjoy sitting at rank #5 out of 236,000 for this one particular key phrase that I am also trying to get my site ranked for (which currently sits on page #4 somewhere).

I replied back to him last night saying I would agree to write an exclusive article for his site.... But perhaps I've already scared him... he hasn't replied back to me in 24 hours. Let's see if he does reply back to me.

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drmani

12 years ago

I'd like to highlight a few subtle nuances that I noticed
cropping up on this thread - which may unconsciously influence
and impact the decision of a publisher to run your article or
blog post.

It's like negotiating joint venture deals, a win-win deal is
a no-brainer to accept - and the tiniest nuance, intended or
not, often swings the deal one way or another.

1. As content creator, do you tend to be condescending to
the publisher, even unknowingly?

Sure, you write great content.

But UNLESS the publisher approached you to submit your content
to them, you can't put on airs or act superior - without making
the publisher think twice about using your great work.

2. Are you making assumptions/presumptions about the publisher
that may not be facts? This quote, for instance:

Originally Posted by hyderkhan

The owner of the site who is demanding that my content be written exclusively for his site and not be duplicated elsewhere...

From approaching a potential partner about publishing YOUR
content, you've somehow changed the perception to the publisher
DEMANDING certain things of you!

This can lead to misunderstanding and disagreement later on.

I learned my JV skills from a master named Jay Abraham. One
of the tenets he drilled into my mind is this - when you ask
a JV partner for a favor, be prepared to bend over backwards
to accommodate them to any extent that is reasonable, make it
easier for them to say "Yes" than to say "No" - and always
keep in mind, that YOU are asking them for help... even if
you know they'll benefit MORE from doing it than you will!

Wise philosophy to adopt when it comes to 'laser targeted
syndication' (or, as some prefer to call it 'guest blogging'
or 'hosted marketing page creation')

3. There's a mix of options available. Choose as many as is
right for YOUR business. There's no 'right' and 'wrong' way.

If you want to submit the same content to as many sites as you
can, and expect them to accept it, be prepared for some to
say 'No' - and move on, rather than wondering why they won't
publish you. It's a numbers game - ask more, get more.

If you want your content published on specific sites/pages,
be prepared to tweak your offer, your content, your terms,
your conditions - whatever it takes to make the deal work.

I got an offer for one of my niche sites a few days back -
and the writer offered to PAY me $30 to $100 to publish her
content on my blog. Imagine how big a contrast that is from
the expectation of wanting to have your stellar content
automatically and unquestioningly published (without any
modification or tweaks) across every site in your niche -
which seems to be an (unreasonable!) expectation some eager
article syndicators have adopted.

Sure, some (even many) content-starved webmasters will jump
at the chance to use quality content. But not all will.

I can tell you this, as a seasoned syndicator and extensive
publisher, and having been on both sides of the fence...
if you approach me with a content syndication deal and adopt
the tone and attitude that you're doing me a big favor by
just letting me use your content, I don't care how GREAT
your work is - I'm going to turn you down flat!

At least a few of your prospective syndication partners are
going to feel like me.

It's your choice whether or not you want to accommodate them.

If you do, it's not your choice to set the terms - you do
whatever it takes.

Of course, that depends upon whether you think it worth
doing in the first place.

Just as with JV deals, so much of syndicating success is about
mindset and the attitude with which you approach it

All success
Dr.Mani

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drmani

12 years ago

Originally Posted by ELK

They were excited because they saw it as "collaboration" from the start and offered content back to me as well. There's definite overlap that makes sense between our sites, but there's just enough difference that I don't think it's really competition.

If you aren't getting a "collaboration" vibe from this guy, then this is a one-shot deal.

I *loved* this bit. It's EXACTLY what all content sharing
and syndicating arrangements are - collaboration that benefits
both sides.

The specifics may differ. But both sides benefit.

Originally Posted by ELK

You know what I just did?

Told this nice person to write a great article (gave a few ideas that would be relevant and good for mine and their site), put it on their site first, and then offer it to me. And then to others after that so they can share their knowledge with other sites.

How about that for coming full circle??

And just for doing that (and sharing it), I'm sure many others have
done what I just did - put you on a very short list of people we'll
seek out to work with, if the situation arises!

Thanks for being a model to emulate! And Karma IS sure to reward ya!

Just one tiny point/corollary. For a prolific writer (like me), the
incremental cost in time and effort of putting together a totally
unique and original article on my area of expertise won't be high,
and I can afford to do it whenever the return is worthwhile.

So not all my content is published or indexed on my own site.

As a general rule, though, your advice/suggestion to the syndicator
is spot on.

All success
Dr.Mani

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hyderkhan

12 years ago

Originally Posted by ELK

hyderkan,

I just want to offer one bit of perspective on this whole "exclusive content" situation. On Monday of this week, I started doing active syndication like you did, writing site owners and offering content.

I've written to six so far (other stuff got in the way this week and I'm trying to speed the process up just a bit). The first one I wrote to back on Monday contacted me last night and was "happy to republish my article".

Never mentioned exclusive anything, asked where it was before (they obviously knew it was from my site because I told them that), or if it would ever be published again, or anything like that at ALL.

They were excited because they saw it as "collaboration" from the start and offered content back to me as well. There's definite overlap that makes sense between our sites, but there's just enough difference that I don't think it's really competition.

If you aren't getting a "collaboration" vibe from this guy, then this is a one-shot deal.

The best part I've realized is that all the hard work I did on this article doesn't have to be duplicated. I'm going to spend more time finding other syndication possibilities and then carefully consider my next article, knowing I can share it with many.

If one is that excited and I only got to six so far, I know there will be more.

There can be more for you as well, but not with this article once you give it to him.

Just saying, so you can be fully informed of all the possibilities in front of you before you hand it over.

ELK,

Thanks for the advice and the inspiration. After reading the posts from all of the article syndication grandmasters here, I am ready to get started with active content syndication as well. It almost sounds like a numbers game... You said you have contacted six so far and have already met with some success.... That's great!

Thanks

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ELK

12 years ago

And of all the things I never expected....

I just got an email (since I wrote my last response up there) from someone offering to do a guest post just for me and my site. I checked their site and they only had a couple of article on there, mostly "orientation to my site" kinds of articles.

You know what I just did?

Told this nice person to write a great article (gave a few ideas that would be relevant and good for mine and their site), put it on their site first, and then offer it to me. And then to others after that so they can share their knowledge with other sites.

How about that for coming full circle??

I hope I have just helped a person branch out in a way they hadn't thought of before. I hope they can consider guest posts AND syndication now.

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Richard Van

12 years ago

Originally Posted by ELK

And of all the things I never expected....

I just got an email (since I wrote my last response up there) from someone offering to do a guest post just for me and my site. I checked their site and they only had a couple of article on there, mostly "orientation to my site" kinds of articles.

Wasn't the OP was it?

Well done for pointing them in the right direction Erica.

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Wibble, bark, my old man's a mushroom etc...

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ELK

12 years ago

LOL...I don't think it was the OP....

Karma is funny sometimes!

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