An Example of Brilliant Marketing

hahah, Funny video.

Your right that is brilliant. I love that video and the concept.

Very funny, hope it works for the guy.

A video:
- That has been viewed 23,000,000 (EDIT: 40,000,000) times in 2 days
- Is trending on Twitter
- Has been syndicated EVERYWHERE! (newspapers, TV news, radio, social media)
- Is something that Marketers should study

... would be the Kony 2012 video. (That's as much as I will say about it - since politics isn't allowed here, I've merely contorted the view in the way a marketer would see it.)

Whether you like it or not - that's brilliant marketing.

"What were you doing last month?... Not Working... What are you doing this month?... Working!" .... LOL

What a great video! Fantastic marketing piece. Must have taken a page out of the Old Spice commercials.

Amazing Idea ! Awesome Video! Superb website !


Sign me up.

brilliant indeed, they've definitely got something there.

Wish I could watch it here at work.

Can't wait to watch it when I get home...

What's it all about?

Finally got home and got to watch this.

Wow...just...wow.

This guy (and...team...I'm sure he had a team that helped with everything from the video, to brainstorming and developing the marketing message, material, etc...)

As the world's largest marketing forum and community, I can't believe that there's not a TON of talk and discussion about the thousands...yep...thousands....of marketing lessons learned sprawled throughout that 30+ minute video.

We have members here who have had difficulty finding success, yet, all we have to do is looking to things like this video, dissect it, and extract a ton of lessons learned.

Here's what I noticed (who'll be next?):

1) I've never seen a more captivating video than what I just witnessed. From start to finish, the narrator was a REAL, genuine person....the way video progressed, intertwined his family/child, his personal mission, and made a very very compelling case for why the entire would should care about what he cares about. Talk about leadership....this guy spent a ton of time in Africa, that managed to construct a marketing message that has literally mobilized tens of thousands of people worldwide towards a single cause and vision.

Every facet of this, from visiting Africa, to engaging key leaders....and involving them in their marketing message in the way they have....is pure genius. Go to their site, and look very closely at the key leaders, both on the "celebrity" side of the house, and the policy maker side of the house....the selection of each, among all the celebrities and politicians that COULD have been picked, was extremely well thought out.

Again....pure genius. I really don't think I've ever seen anything quite like this before in my life. 32,000,000+ views in 2 days? wow....

I'm sorry but what does africa have to do with his success?

Didn't see anything about it on his website.

And the 1 thing I guess I'd extract from this video is that humor sells, just like sex sells.
No secret really. Entertain people, and people will entertain you in return.

Brilliant marketing...yes...

I know I just went on a bit of a diatribe, but, as bedtime quickly approaches, I'm heading to sleep just after reading THIS:
The Real Story About the

It's certainly an interesting article.

I'll have to research a bit more....

There are certainly several points made that I have to investigate further.

Freakin loved it. Their website is well done to. I loved this part on there:

You’re going to love your blades. But even if you don’t, you can cancel anytime. Easily. We’re not Columbia House Records.

I really want to hire this guy for my next sales video! He seems to be the Ryan Reynolds of the Shaving world, you just want to laugh at his serious face.



Zayne

lol,awesome

OMG.... classic.


Just forwared this onto my friends. Very clever.

Crazy video. Where did yall find this one at?

ahahahaha the video is very cool and unique, i love your concept as well as the the teddy very cute

Claude Hopkins once wrote that a good marketer does not entertain or perform for people. And wasn't he like a genius at marketing?

So then I watch this video and all it really does is entertain. So if this is a good video, I'm gathering that all I need to do to sell my product, is make witty sales pitches that makes my market laugh. So apparently Mr Hopkins wasn't right about the whole performing thing being bad for marketing.

Recently our company has been contemplating using sex to sell our high efficiency energy systems. We've never done it before and this video is just making me realize how fundamental humans really are. Maybe we shouldn't be so afraid of using a hot girl in a bikini with a headline that reads:

Are your bills making you sWEaT? (would be a summer ad of course)

then a picture under this headline of a sweaty/sexy girl in a bikini holding her bills and making a pouty face. And under that picture another witty sentence about the benefits of energy efficient home systems with our phone number.

I don't know but it really seems humans are a lot more basic than you'd think. There was really nothing incredible about this video other than the humor, and honestly, I don't even see where all the money went. The whole vid was taped in a warehouse essentially. Those jokes could have been written by anyone with a bit of wit. Definitely don't think you need a big budget for the production. Maybe for the marketing yeh, but not just for making the video I don't really see it.

Excellent theme of business
the commercial is simply awesome. you deserve 800K hits in 2 days
Today's razors are like vibrators!!!! do shave and also some other stuffs
Really great marketing.

Fantastic! I hope their blades are as good.

I think I just LOL'd all over myself

I feel a bit miffed that no one has thought of this for the ladies? Bloody hell, I spend a fortune on blades.

"What were you doing last month? Not Working.
What are you doing this month? Working!" That's a laugh!

One of the funniest video that I've seen in my entire life.

Simple and straightforward but very effective!

Whoever is behind this is a genius..

Making great things by not making things complicated.

great this video is good.