In Defense of "Shiny Button" Marketing

8 replies
With the flood of "shiny push button" offers flooding the market, a quiet backlash is looming fast.

Marketers, consumers and skeptics continue to talk against so-called software that claim to "make money" by pushing a button. Although many ads imply this, most are merely a tool or link in the profit chain - and not the whole, in my opinion.

And like most tools, I personally don't see them as good or bad in themselves for the most part.

I've never sold any of these products, but I've bought many. Not with the idea of making millions while making love on a beach. But with helping me with keyword research, identifying untapped niche markets and other routine task.

I don't take the "push button riches" claims literally, just like I don't take the beer, auto or food commercials I see on T.V literally.

For example, ...

- I could never gulp beer all day long and look like the studly models in all those beer commercials. (Budweiser, Miller)

- Whenever I've gone to buy a new car I've never seen super models in the showroom! (Cadillac)

- The perfectly stacked burgers in those commericals never look like they do when I order one! (Burger King)

But I've never claimed Budweiser, Cadillac or Burger King was a scam.

Just my thoughts and I welcome yours.
#defense #marketing #shiny button
  • Profile picture of the author jamesrich1
    I agree with your post but I believe that their is a backlash for reasons that are not discussed too often in the internet marketing community. Lack of conversion. Many people are tricked into thinking traffic equals sales when its really traffic + conversions = sales. Conversion is where the bulk of the industry has the most difficulty in mastering. Copywriting is the most expensive skill online because its the secret behind conversions. Take for example epc. 99% of marketers according to Matt Lloyd's research do not know the visitors worth down to the earnings per click. Push button software can be mildly helpful for helping get traffic but all the traffic in the world means nothing if you cannot convert it into sales.
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    • Profile picture of the author TopBackBuilder
      Wow I've never heard such a realistic viewpoint on the subject.

      You're absolutely right, people should not look at one tool and say:
      "This will make me money"

      It's a TOOL.

      Will a hammer by itself make a carpenter money?
      No!

      It's what he chooses to do with it along with his many other tools.
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    • Profile picture of the author The Niche Man
      Originally Posted by jamesrich1 View Post

      I agree with your post but I believe that their is a backlash for reasons that are not discussed too often in the internet marketing community. Lack of conversion. Many people are tricked into thinking traffic equals sales when its really traffic + conversions = sales. Conversion is where the bulk of the industry has the most difficulty in mastering. Copywriting is the most expensive skill online because its the secret behind conversions. Take for example epc. 99% of marketers according to Matt Lloyd's research do not know the visitors worth down to the earnings per click. Push button software can be mildly helpful for helping get traffic but all the traffic in the world means nothing if you cannot convert it into sales.
      The money is in the traffic ... No! The money is in the list ... No! The money is in the conversion. Conversion is King.
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      • Profile picture of the author WilliamBlah
        Originally Posted by The Niche Man View Post

        The money is in the traffic ... No! The money is in the list ... No! The money is in the conversion. Conversion is King.
        Any single sales page has a conversion rate somewhere between 0-100%, but without traffic, you will have no money.

        Conversions x Traffic = Money

        As long as neither equal zero, then you will make some money.

        Regards
        Will
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  • Profile picture of the author tim_buchalka
    Unfortunately people want to believe the industry is a "push button to make money" type operation and many of the big IM guru's use this as a tactic.

    Those in the know realise you have to start out and learn the ropes before you can hope to make the big money.

    I always use an analogy to people about their first job - Did they start out as the Managing Director in their first job ? No, they started out and gradually got promoted as they got more experience and became more skilled.

    No different to IM really - You need to get the skills and experience before you can hope to make a living out of it. And a large number of the "shiny" tools do not help!
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    • Profile picture of the author The Niche Man
      Originally Posted by tim_buchalka View Post

      Unfortunately people want to believe the industry is a "push button to make money" type operation and many of the big IM guru's use this as a tactic.

      Those in the know realise you have to start out and learn the ropes before you can hope to make the big money.

      I always use an analogy to people about their first job - Did they start out as the Managing Director in their first job ? No, they started out and gradually got promoted as they got more experience and became more skilled.

      No different to IM really - You need to get the skills and experience before you can hope to make a living out of it. And a large number of the "shiny" tools do not help!
      It's interesting how many market the push button products as a money making business in itself.

      It's like marketing an Ipad, smart phone or adding machine as a push button money maker instead of an office, business or organizing tool.

      I know the marketing tactic makes money short term. But it's starting to make a lot of the experienced mad and newbies frustrated and confused when they don't deliver on the implied promise.

      Welcome to the Internet wild west.
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      "201 Ways To Live Better On Less Money".
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      • Profile picture of the author LilBlackDress
        Shiny is fun isn't it? A better body with one simple trick, thicker hair with improved product, happier sex life with new pill, smarter baby with awesome teaching toy...

        There will always be a new shiny, whether it is in IM or something else.
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        Pen Name + 8 eBooks + social media sites 4 SALE - PM me (evergreen beauty niche)

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