We're in the business of being nice

16 replies
You know i'll never understand how some people become successful, when all I see from them is rudeness. Has this been an effective business model for any of you? The site in my signature is about deals I list from providers, for free. And recently a provider I listed in the past decided it was a good idea to insult me etc...because he was upset he wasn't getting sales...I list these companies in a format like no one has before to try my best to help them convert. I spend my time marketing the site all to help make them money and I ask them nothing in return.(turn down all free this or that as that's not my intent) so imagine my surprise when someone decided to get rude and aggressive...I can only do what I can do, it's not my fault when offers are not appealing to the masses. Those that are, sell, it's that simple. His ad was pulled shortly after BTW ;D

Anyway this got me thinking, as a consumer and as a seller into IM one of the biggest attributes I look for when I buy things, is quality customer service.... I also find you get a lot more repeat buys when people like you, and they know they don't have to deal with some one with a ego problem or who is difficult. It's a brutally compeitive industry, and niceness is a big part of it. I don't care if you're make $10 a year or a million dollars a day, as a consumer if you're rude to me, i'm canceling my service and finding someone who knows how to be polite, no matter what. I even allow some IM'rs to spam my inbox, just because the way they word their offers in a kind and friendly way. So if you haven't been friendly to potential/existing clients, maybe give it a go, and see if it helps converts, or do it anyway because that's the way it should be! The rich jerk stuff may work on some, but I think that approach is just asking for trouble.
#business #nice
  • Profile picture of the author specialized
    Agree 100%.

    While we're bitching, another thing I've found that is annoying (coming from a WSO-buying angle here) is when WSO sellers say in their "thank you" email that you're free to contact them, writing things like "write if you have any questions, I'm here for you," etc., etc. and then when I do write back---quickly, like the next day (because I always have questions), and they don't reply at all. I know their whole helpful persona is mostly BS right then, because if they meant what they said, they'd be wanting to hear from their customers and happy to have communication with them. I know I would be if I had what they have.

    Sadly though, with most, once they have your money they really don't want to have any conversation, which shows they truly lack any humanistic business sense and have terrible business etiquette (very bad to just not respond to business email in any field or any scenario).
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    • Profile picture of the author Jase1977
      Yes, you have to beware of the people out there who are honest IM'ers or ones who just want to make a quick buck off of you. Before I bought any products, I would always send a few emails to see just how responsive their customer service was. If they ignored it or sent some pre-formatted (standard) text that didn't answer my questions at all? Well, that was pretty obvious to me that they don't care about ME as the customer, but instead they care about the almighty dollar, hence never earned my business. Be wary of all the shiny objects out there and do your due diligence. It'll save you money in the long run.
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  • Profile picture of the author icegin
    I also agree with you, cashtree. It doesn't matter if you're the buyer or the seller -- being polite, courteous and openly communicative should always be a minimum standard.
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  • Profile picture of the author Michael Ten
    Being rude is a sure way to destroy a business it seems.
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  • Profile picture of the author MikeTucker
    Hmm, I have to say I disagree here.

    Happiness and smiles is great for impulse buys and entertainment niches, but there are plenty of times when a demanding and even cruel tone has a much better response, especially when selling products that solve a problem. Playing on guilt and shame is very powerful and billions of people around the world give away money for free every week based on this concept.

    I'm sure everyone reading this can think of a time when they needed something done, but nobody would do it until after you expressed your anger? There is also the idea that many people consider those who are rude to be "straight talkers" and believe they always "tell it like they see it"... That was the whole success of this Rich Jerk and his clones, which peaked at a time when trust was at an all-time low in the industry.

    It is still used with great success in selling things like life insurance, debt and tax settlement, etc.
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    • Profile picture of the author DianaHeuser
      Originally Posted by MikeTucker View Post

      Hmm, I have to say I disagree here.

      Happiness and smiles is great for impulse buys and entertainment niches, but there are plenty of times when a demanding and even cruel tone has a much better response, especially when selling products that solve a problem. Playing on guilt and shame is very powerful and billions of people around the world give away money for free every week based on this concept.
      Mike,

      How do you give away money for free?

      Di
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      • Profile picture of the author MikeTucker
        Originally Posted by DianaHeuser View Post

        Mike,

        How do you give away money for free?

        Di
        Sorry Di, I cannot answer your question because we are not supposed to talk about religion here.
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      • Profile picture of the author Jase1977
        It is true that emotional buying does happen. It's a psychological thing in us that makes us want to desperately solve a problem that we have. But I think you can be considerate and give constructive criticisms when giving your customers the information they need. Not to make them angry.
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        • Profile picture of the author MikeTucker
          Originally Posted by Jase1977 View Post

          It is true that emotional buying does happen. It's a psychological thing in us that makes us want to desperately solve a problem that we have. But I think you can be considerate and give constructive criticisms when giving your customers the information they need. Not to make them angry.
          Allow me to clarify that this is niche-specific... As I said, it is used to great effect in selling solutions to problems in which people feel guilt or shame.
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          • Profile picture of the author Jase1977
            Ah, I see what you mean now.You are right, in specific niches that does work very well. Sorry, it's getting late here and I'm getting sleepy. I take that as my calling to go to bed!
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  • Profile picture of the author laurencewins
    I totally agree. I think that good manners and courtesy go out the door in some cases once you have handed over your money. I don't charge a fortune for my services and I am often told I should charge more. I had a conversation with a potential client who thought I was charging way too much. They wanted the earth and expected to pay peanuts and only once the job was done, etc. and were very rude when I said no.

    I am with you on the bit about if you don't get good service, taking your business elsewhere. I would rather pay extra if I know I am getting good service and the person is pleasant than rude.

    Treat others the way you want to be treated. That is my motto.
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  • Profile picture of the author GISA
    I agree 100%, just be polite, courteous and honest and everything will be fine” but some people think by being rude they will have what they want.
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  • Profile picture of the author CDarklock
    Originally Posted by cashtree View Post

    Has this been an effective business model for any of you?
    Well, as far as being nice goes, I've gotten my arse handed to me enough to know better. Pretty much every time I've ever been ripped off has been because I was too nice.

    I may have lost the occasional customer or client by being rude, but in general I've found the people who won't do business with someone rude are just looking for an excuse not to do business with you anyway.

    Me, I want my products to be compelling and high-quality enough that people say "geez, he's a total dick, but man do I love his products."

    You know, kind of like Robert Plank.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author 711gemstone
    Sometimes being nice does not pay well immediately but will pay dividends later.
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  • Profile picture of the author Arroway
    It's not about the money, it's about having a life and business you are happy with. Personally, I want to be nice and cool to people, have a relationship with my customers and genuinely like them et vice versa. Having such a business is fun and makes you happy. Having the opposite, even if it were to pay more for some reason, would be far less meaningful.

    We are human beings, we wish to have a great life and be happy - money alone won't achieve that for you (:

    Allen
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  • Profile picture of the author specialized
    ^ That was very well put, Allen. I think that is the dividing line between two very different mindsets for marketers... one type is greed/money-based, the other humanistic (haven't seen evidence yet of very many of these).

    If you're going to just soak people for as much money as you can and not really care about them as souls and human beings, you might as well be a... Goldman-Sachs broker or something (shudder).
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