Best Way to Build a List of Buyers

20 replies
not freebie seekers?

I don't want to build a list of freebie seekers.

If I sell a valuable ebook for say $17 and capture their emails on the way out, will the list I build off this method be far more worthwhile than a list I build off giving a short ebook away for free?
#build #buyers #list
  • A list of buyers is always MUCH more valuable and responsive than a list of freebie seekers, that's a given.

    If you're goal is to build a list of buyers, I'd recommend you to offer 100% affiliate commission in your front end ebook.
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    • Profile picture of the author redstanford
      Originally Posted by Anonymous Affiliate View Post

      A list of buyers is always MUCH more valuable and responsive than a list of freebie seekers, that's a given.

      If you're goal is to build a list of buyers, I'd recommend you to offer 100% affiliate commission in your front end ebook.
      this is certainly an idea of mine. since I'm not good at PPC advertising - let them do the work to get people to my offer and keep the commissions themselves.

      problem with that idea is i still have to refine and improve the conversions of my sales page and in order for that to occur I need traffic. affiliates aren't just going to show and start promoting if you can't prove to them your funnel actually makes sales
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  • Profile picture of the author KarlWarren
    Short answer...

    It depends on how you manage that list.

    If it sits there, and you don't contact them regularly, keeping them warm - any list is next to useless.

    A list of proven buyers, generally has more worth to your business than a list built off the back of a free gift. But they BOTH have potential to be great lists.

    I'd think about how you perceive "freebie seekers" though - I know it's an easy label to attach, but those "freebie seekers" clearly want something from you, so maybe they're "potential customers".

    Kindest regards,
    Karl.
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  • Profile picture of the author Dann Vicker
    Yes, The first, most important and most on-going task of every Internet marketer is to build an opt-in list.

    There are basically three kinds of lists and all of them are not created equally.
    First there are lists that are bought... these are just about worthless.
    Second there are lists of potential customers. Potential customer lists are valuable because they are lists of people who have opted in to a mailing list and may well buy something at some point but they haven’t as yet.

    The third kind of list is the ‘paid customers list’. The paid customers list is the one that is very, very, very valuable. This is a list of people who have actually bought a product or service. They have already proven that they will spend money. Most importantly, the paid customer list is one of the factors that potential Joint Venture partners will base their decision of whether to Joint Venture with you or not will base their decision upon.

    The secret to building a big list very fast is to concentrate on building a paid customer list. This is the number one task for an Internet marketer. In order to build a paid customer list, you may well have to give something away. One of the best ways to build a paid customer list is to offer a product that is relatively inexpensive... say one that will sell for $9.95 or even $19.95... to Joint Venture partners and allow them to keep all of the profits from the sale. That’s right. Give them 100% of the profit... the whole $9.95 or $19.95 that the product sells for.

    This way, others will build your buyers list for you.

    Dann
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  • Profile picture of the author Clint Faber
    I think you know the answer to this but would you consider a customer that purchases $100 e-book Ecorse, heck, anything compared to someone that purchases a $17 offer more valuable? Of course Juergen the value the customer that is able to put up more funds than the one that is not so. I think the answer is pretty obvious compared to a free versus paid offer.

    But of course this is only looking at the cash value.
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    • Profile picture of the author Mike Hill
      Originally Posted by Clint Faber View Post

      I think you know the answer to this but would you consider a customer that purchases $100 e-book Ecorse, heck, anything compared to someone that purchases a $17 offer more valuable? Of course Juergen the value the customer that is able to put up more funds than the one that is not so. I think the answer is pretty obvious compared to a free versus paid offer.

      But of course this is only looking at the cash value.

      No, not necessarily... The people that spent $100 had a better offer in front of them so they invested the $100.

      Those who spent $17 did so because that's what that offer was worth.

      I would not consider a person who spends more money on something to be worth more unless I had an offer of equal value that I wanted to sell. Heck, the fact that both of these customers pulled out their wallets and made a purchase tells me they will buy something they consider of value to them.

      However, it's very easy to go after free subscribers and divide them instantly into paid v.s non-paid.
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      • Profile picture of the author Clint Faber
        Originally Posted by Mike Hill View Post

        No, not necessarily... The people that spent $100 had a better offer in front of them so they invested the $100.

        Those who spent $17 did so because that's what that offer was worth.

        I would not consider a person who spends more money on something to be worth more unless I had an offer of equal value that I wanted to sell. Heck, the fact that both of these customers pulled out their wallets and made a purchase tells me they will buy something they consider of value to them.

        However, it's very easy to go after free subscribers and divide them instantly into paid v.s non-paid.
        Remember I'm speaking about cash value of a customer.
        But looking at the cash value of a customer is in fact worth more in cash value if thay purchase at a higher price point. For example if a user spends $17 or $100 dollars you know that they have the funds to do so and the chances are higher that they will be able to do a once again, thus placing the overall cash value of a customer much higher for someone that purchases the hundred dollar product.
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        • Profile picture of the author Mike Hill
          Originally Posted by Clint Faber View Post

          Remember I'm speaking about cash value of a customer.
          But looking at the cash value of a customer is in fact worth more in cash value if thay purchase at a higher price point. For example if a user spends $17 or $100 dollars you know that they have the funds to do so and the chances are higher that they will be able to do a once again, thus placing the overall cash value of a customer much higher for someone that purchases the hundred dollar product.

          That's flawed thinking because if you simply look at the price of one product being purchased you are missing out on other sales revenue in the future because who's to say the person who purchased the $17 product won't spend even more than $100 in the future if they are exposed to the right offer?

          And you can't evaluate the overall "cash value" of a customer accurately from just one purchase.

          By saying that the person who spent $100 once is more valuable than a person who spent $17 once is obvious. (Duh) But are we really talking about a once only sale here?

          This is business so I have to assume that paying customers are more likely to make another purchase at some point if it's the right offer.

          Personally I don't separate the $17 dollar buyers from the $100 buyers because I treat them all like they just spent $1,000. They are customers and they all deserve the time, attention and respect of a paying customer regardless of how much they spent.
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          • Profile picture of the author Clint Faber
            Originally Posted by Mike Hill View Post

            That's flawed thinking because if you simply look at the price of one product being purchased you are missing out on other sales revenue in the future because who's to say the person who purchased the $17 product won't spend even more than $100 in the future if they are exposed to the right offer?

            And you can't evaluate the overall "cash value" of a customer accurately from just one purchase.

            By saying that the person who spent $100 once is more valuable than a person who spent $17 once is obvious. (Duh) But are we really talking about a once only sale here?

            This is business so I have to assume that paying customers are more likely to make another purchase at some point if it's the right offer.

            Personally I don't separate the $17 dollar buyers from the $100 buyers because I treat them all like they just spent $1,000. They are customers and they all deserve the time, attention and respect of a paying customer regardless of how much they spent.
            Yes, I definitely believe in overdelivering to your customers, giving 10 times more in value than what they had to invest themselves but my thinking is not flawed when it comes to evaluation of cash value of a customer.

            A customer that purchase from you is 10 times more likely based on statistics to purchase from you again So yes we are talking about multiple sales from a single customer. Since you are referring to up sales, would it not make sense to you that the cash value of a customer that spent $1000 is more valuable in cash value than someone that spent $10 as the chances are that you will be able to upsell them at a higher price point?
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      • Profile picture of the author jessiepadgal
        Originally Posted by Mike Hill View Post

        Heck, the fact that both of these customers pulled out their wallets and made a purchase tells me they will buy something they consider of value to them.

        However, it's very easy to go after free subscribers and divide them instantly into paid v.s non-paid.
        I second this.

        If you feel like tire kickers wanting freebies are wasting your time, try weeding them out of your list by sending a broadcast that asks three simple questions...

        If they are willing to answer those three simple questions, then they probably care enough to buy something, and aren't just hoarding your freebies.

        Of course, you could lose potential buyers in that...so why not build trust with the whole list that wants the freebies?

        Just my $0.02.
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  • Profile picture of the author Randall Magwood
    Yes. A buyer list is always more profitable than a "freebie" list.
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  • Profile picture of the author XBloggerX
    Seems like a good idea to collect both visitors' and buyers' email addresses. Besides, you will always have a lot more visitors than buyers, right?
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    • Profile picture of the author Mike Hill
      Originally Posted by XBloggerX View Post

      Seems like a good idea to collect both visitors' and buyers' email addresses. Besides, you will always have a lot more visitors than buyers, right?
      Yes, but you have to know how to turn those visitors into buyers and get rid of the "tire kickers"...
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  • Profile picture of the author Hayley McKeever
    You may have heard the saying "the money's in the list." However, it's more true to say that "the money is in the relationship with the list." When building an online business a list is essential - it's your biggest asset. If you build it right, you'll have it for life. Start with your free offer, that way you are instantly giving value to your prospective customers. Then when your customers know, like & trust you they WILL buy. They will value your advice & product recommendations. Good luck!
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  • The best way to do this in my opinion is to build a list of JV's and then offer them 100% on your product. When they send their list to your product they will take 100% of your sales, but you will capture the buyers which will give you a solid buyers list.
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  • Profile picture of the author Kal Sallam
    I would recommend selling a low front end product think as low as you can
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  • Profile picture of the author ryanmilligan
    Banned
    It would be to sell something to them.

    That way you know they are willing to actually make purchases. But like someone stated above you can easily turn these subscribers quickly in to paid vs non-paid.

    Even then you can turn these 'non-paid' subscribers in to paid, if you know what you're doing.
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  • Profile picture of the author paul nicholls
    IMO a $17 ebook is a little too much to sell to a prospect because the first thing you need to do before anything else is find out if your prospect has "the ability to pay"

    if you offer them a very cheap product then you will find out much faster and not congest your email list up full of people that dont have the ability to pay

    i usually charge between $5 - $7 for my first product and if you present an offer which is high in value as well your conversions will be good as well

    once you find out if they have the ability to pay you can then offer them more expensive products

    there are plenty of ways to build a list of buyers

    solo ads (using a high value low price OTO to find out who has the ability to pay)

    WSO

    affiliate program giving people 100% commission on your products

    what ever you do you will attract prospects that may turn into great customers but just may not purchase the first time they see your offer, so dont disregard your prospects, you have to build that trust and credibility

    hope this helps

    pau
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  • Profile picture of the author celente
    I make about 6k in one of our niches, by writing and producing good products and giving away 100% commissions to affiliates and other marketers on my list.

    If the product you release is good, you sit back while other people build a list of buyers for you.

    I cant believe I just gave that away, but is one of my secrets that has made me alot of money over the years. Once you actually realise the power of this, and have no worries handing over 100% commisions (as there is a massive benefit) then you will have a lot of leverage and also a list of buyers you can sell too over and over again. Just do it.
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