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What Defines a Good Resource Box?

by Charles Butler
5 replies
I've read several times that a "compelling" resource box is key to a good CTR. However, from where I've looked I have yet to see anybody post on what they mean by compelling.

I believe that a resource box flows with the article and I think nobody here would disagree. But should a resource box link be short, sweet, to the point? Or something a little drawn out?

The reason that I ask is that I could use some opinions from fellow Warriors about my resource box for one of my products:

However, if you already have made changes to your lifestyle and are still suffering from XXXXX, click here for a natural alternative treatment that is an easy to follow step-by-step system and has the most comprehensive XXXXX information available, including the 7 Best Alternative Treatments, detailed information on "fad" dieting and how it affects XXXXX, as well as doctor-approved ways you can improve the effectiveness of traditional medical treatments with resource links for medical journals backing its research.

or would you prefer:

If you are still experiencing pain with XXXXX even after searching the internet for help, click here for a remedy that has been proven to end your XXXXX problems once and for all.

I appreciate any advice on writing a resource box that people cant help but to click on so i don't have to re-submit my articles to Ezines and wait an eternity to get them re-approved....Thanks!
#box #defines #good #resource
  • Profile picture of the author Sam101
    Banned
    Originally Posted by Charles Butler View Post

    I've read several times that a "compelling" resource box is key to a good CTR. However, from where I've looked I have yet to see anybody post on what they mean by compelling.

    I believe that a resource box flows with the article and I think nobody here would disagree. But should a resource box link be short, sweet, to the point? Or something a little drawn out?

    The reason that I ask is that I could use some opinions from fellow Warriors about my resource box for one of my products:

    However, if you already have made changes to your lifestyle and are still suffering from XXXXX, click here for a natural alternative treatment that is an easy to follow step-by-step system and has the most comprehensive XXXXX information available, including the 7 Best Alternative Treatments, detailed information on "fad" dieting and how it affects XXXXX, as well as doctor-approved ways you can improve the effectiveness of traditional medical treatments with resource links for medical journals backing its research.

    or would you prefer:

    If you are still experiencing pain with XXXXX even after searching the internet for help, click here for a remedy that has been proven to end your XXXXX problems once and for all.

    I appreciate any advice on writing a resource box that people cant help but to click on so i don't have to re-submit my articles to Ezines and wait an eternity to get them re-approved....Thanks!
    I guess your first version of the resource box is better than the "click here' version, because of the anchor text. This means that for the keyword phrase "natural alternative treatment" you should put the anchor text the same (remove the "click here" words in the anchor text). Now when somebody types in "natural alternative treatment" in Google, probably your article or articles will have lost of these anchor text links and is likely to stand out in the search results-this is how article marketing works!

    Secondly most article directories allow you to use upto three links in your resource box, so make use of all three (not just one as you have demonstrated above). So if you have three good keywords like "nature cure", natural cure specialist" or "nature cure info" then use these as anchor text which links to your website that has all these words in it.
    You should see your rankings move up if you do this.
    Hope you find the advice useful.
    Just my two cents.
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  • Profile picture of the author HeySal
    Good tip, Sam.

    The intent of the resource box is to entice people to click the links. You want people on your site. A good resource box will entice them to do so.
    If you can do that quickly, great. If you need more words to do so, then use them - just make sure people want to click to your site.

    If your article is doing its job people are posting it all over the net on their own sites and in their own newsletters and that is where the heaviest potential comes from - it's why you submit the darned things. Just concentrate on writing a box that generates clicks to your site. And stick
    it on the bottom of an article that makes people want to read the resource
    box in the first place.
    Signature

    Sal
    When the Roads and Paths end, learn to guide yourself through the wilderness
    Beyond the Path

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  • Profile picture of the author David Raybould
    Hi Charles,

    Personally I'd define a good resource box as one that gets you the highest CTR possible. I've got over 1.3 million page views at EZA, and I average more than 30% CTR, so you can guess the traffic it brings in...

    I've actually got a PDF about increasing resource box CTR that I put together for another warrior, drop me a PM and I'll be happy to send it to you.

    Hope that helps

    David
    Signature
    Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

    Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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    • Profile picture of the author Charles Butler
      Originally Posted by Sam101 View Post

      I guess your first version of the resource box is better than the "click here' version, because of the anchor text. This means that for the keyword phrase "natural alternative treatment" you should put the anchor text the same (remove the "click here" words in the anchor text). Now when somebody types in "natural alternative treatment" in Google, probably your article or articles will have lost of these anchor text links and is likely to stand out in the search results-this is how article marketing works!

      Secondly most article directories allow you to use upto three links in your resource box, so make use of all three (not just one as you have demonstrated above). So if you have three good keywords like "nature cure", natural cure specialist" or "nature cure info" then use these as anchor text which links to your website that has all these words in it.
      You should see your rankings move up if you do this.
      Hope you find the advice useful.
      Just my two cents.
      That was very helpful...I only wish that I had asked this question sooner so I don't have to wait in the Ezines queue again, oh well...Live and learn I guess :p


      Originally Posted by the_writer View Post

      Hi Charles,

      Personally I'd define a good resource box as one that gets you the highest CTR possible. I've got over 1.3 million page views at EZA, and I average more than 30% CTR, so you can guess the traffic it brings in...

      I've actually got a PDF about increasing resource box CTR that I put together for another warrior, drop me a PM and I'll be happy to send it to you.

      Hope that helps

      David
      Thank you David, I'm sending a PM to ya right now
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  • Profile picture of the author David Raybould
    You're welcome...

    That reminds me, if anyone else would find this useful, just let me know...

    David
    Signature
    Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

    Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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