Squeeze Page Redirect to...?
So, for example, let's say you offer someone a free eBook for putting in their name and email and the opt-in button says "watch video" or "get eBook now"... where do you redirect the people after that?
I'm guessing to a page that tells them the content will be mailed to them? Or actually to the page containing the content?
My question is though, how can you assume that the person actually wants to subscribe to you and didn't just fill that out to get the eBook only or the video that was promised on the squeeze page? How do you let them know that you will be periodically sending them newsletters etc? Do you include that sort of information on the squeeze page itself or is the squeeze page's main job to market the eBook or video so the visitor is convinced to opt-in?
I understand having a subscription form on your website and convincing people to sign up to your newsletter -- but isn't the other way kind of manipulation? Should you give the user the option to subscribe AFTER delivering the promised product (eBook or video)?
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