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Old 08-22-2008, 10:07 AM   #1
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Default NY Times Going For High CTR? "Hooker wins pole vault gold medal for Australia"

They got me to click

http://www.nytimes.com/aponline/spor...=1&oref=slogin

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Old 08-22-2008, 10:13 AM   #2
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Default Re: NY Times Going For High CTR? "Hooker wins pole vault gold medal for Australia"

That headline would get me to click too.

It seems like everyone is taking advantage of that headline.

"Hooker wins pole vault gold medal for Australia" - Google Search

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Old 08-22-2008, 10:29 AM   #3
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Default Re: NY Times Going For High CTR? "Hooker wins pole vault gold medal for Australia"

And there you have it. This is a good expample for all of us.

The headline has to draw the visitor in if you want them to read your sales pitch.

Ted

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Old 08-22-2008, 11:10 AM   #4
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Default Re: NY Times Going For High CTR? "Hooker wins pole vault gold medal for Australia"

Boy, did I have a different picture of this... lol
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Old 08-22-2008, 11:11 AM   #5
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Default Re: NY Times Going For High CTR? "Hooker wins pole vault gold medal for Australia"

I've seen CNN do really similar stuff where things seemed deliberately oddly worded.

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